Will is a copywriter/CD at Kirshenbaum in New York. So much killer work in his book, including a ton of stuff for BMW. His site is Cargo, and is broken out into six categories: Latest Work, Branded Content, Web, TV, Print/OOH, and Case Studies. Interesting, because you can view the work by media (old school) or by case study/campaign (new school) or just check out the latest. All in six links. Very cool.

Portfolio: bloodsweatideas.com