Big-ups to McCamie Cole for helping organize this year’s Chicago Portfolio School Week on MC. Much appreciated. You know, there’s nothing better than finding the perfect line for a campaign. Once that’s nailed, everything gets easier, from executing to selling. McCamie’s got a couple of gems in his book. “A thousand pictures for every word” for Flickr, and “Get out what you put into it” for Public Storage.

Portfolio: cargocollective.com/mccamiecole