August 29th, 2012
Görkem is a 22-year-old copywriter at DDB Istanbul (been there almost a year). Maybe some of us won’t understand everything in Görkem’s book, but no matter. What’s we can understand is fun, and MC loves having Istanbul on the site.
August 27th, 2012
Michael is a copywriter in San Francisco. One of MC’s fave things about clicking through a CW’s print book is how quickly you get to see them write in completely different voices. Such a huge part of what we do—embodying the personalities of companies and speaking as them. Click through Michael’s print and you go from mischievous Hornitos, to witty HP, to a One Show headline, to (and here’s the big step) of-the-people Walmart. That’s what it’s all about.
August 21st, 2012
Justin is a senior copywriter at T3 in Austin. MC predicts that someday, Austin will be the advertising equivalent of Minneapolis in the south. Got the music. Got the culture. Got the Longhorns. Got Justin Clemens, writing for Dell, WSJ, U of Texas, Tidy Cats, and (most importantly) his nephew Owen’s Austin Addy-winning birth announcement.
August 17th, 2012
Agustin is a new CW grad from Art Center College of Design (today, actually—congrats, Agustin!). Don’t miss his “Heal The Bay – Ditch The Bag” campaign, which is heavily influenced by the recent popularity of literary erotica for women and movies about male strippers. Not kidding.
August 15th, 2012
Jay is a senior copywriter in Denver. Lots of fun stuff in his portfolio, including mad libs biz cards for David Pahl Photography. If you’re a copywriter, at some point in your career you’re going to try a campaign/piece that uses mad libs, and 99.9999% of the time it will be DOA. Odds are, you’ll get feedback like “people hate word puzzles” or “people don’t like to read” or “that’s too much thinking.” Which is infuriating, because it’s true. But people should like to read, and they should like to think, and if we help them do that, aren’t we making the world a better place, one David Pahl Photography biz card at a time? These questions are too deep for MC. But nice work, Mr. Roth.
August 13th, 2012
Brad is a copywriter/ACD at Trozzolo in Kansas City. MC is clicking through Brad’s book and what pops up onto the screen shining like a glorious piece of print glory? Is it, could that be, but it’s not, yes it is, a long copy campaign for a bank, including one ad that’s nothing but words? “Like a steam engine coal slinger, you stoke it with the next client contract …” Oh hells yes.
August 10th, 2012
Torin is a copywriter at Wexley School for Girls in Seattle (and has slept there “approximately nine times”). How much does MC dig his Microsoft Kinect for Windows project? The most. Recruiting engineers with a bacon cart outside Amazon and Google HQs. Balls. Genius + balls.
August 8th, 2012
Adam is a senior copywriter at Mullen, NC. Lots of killer work in his book, and great writing all over it: headlines to dialogue to office gambling. Plus, a spot featuring LeBron James that is real-deal funny. NICE. Tip o’ the Hat, Mr. Koehler.
August 2nd, 2012
Rafi Kugler, Creative Talent Manager at Draftfcb SF, is looking for both a senior writer (for EA and Kikkoman) and a senior team (for EA). Chris Ford, CCO of Draftfcb, is a good friend of MC and a brilliant writer/CD. If you’re in the market, these are killer gigs. Descriptions and contact info below.
Senior Writer: “DRAFTFCB San Francisco is looking for a senior writer to work on EA and Kikkoman. Senior writer means 5+ years in the business, an understanding of the industry from strategy to production and a hunger to lead. Versatility is key. From The Sims to Dead Space to Kikkoman, writing in different tones is an essential skill. Each game, every Kikkoman campaign, is fully integrated, so fluency in traditional, digital, experiential and experimental thinking is the price of entry. These two accounts have us filming documentaries in Japan, retouching everyone from Katy Perry to David Hasselhoff and visiting France and New York to pick up some shiny objects. The expectation is autonomous operation, plane-landing capacity, client savvy and exceptional work. Videogame interest/experience/mastery a huge plus. No softball skills required.”
Senior Team: “DRAFTFCB San Francisco is looking for a senior team to work on EA. Senior means 5+ years in the business, leading meetings, landing planes and handling projects without constant supervision. Team means we’re looking for people with partners. If there’s no partner, or the current one sucks, we’re open to matchmaking, resurrection and suggestions. EA titles cover a broad range of genres. From first-person-shooters like Medal of Honor, to gory space thrillers like Dead Space, to the playfully naughty Sims, each game requires fully integrated thinking. Anything less is not how we do. This is the client the agency doubles down on. It’s the account that brings home the hardware. From Lions and Pencils, to Hasselhoff and Beckham, this role is a trial by opportunity. Videogame interest/experience/mastery a huge plus. No softball skills required.”
Please send work to Rafi at: firstname.lastname@example.org
August 1st, 2012
You know what’s hard? Really hard? Nailing low budget TV. But check out Natasha’s work for Tufts, al fresco, Bertucci … one solid spot after another, made awesome with great ideas and writing. NICE.