Lyle is a copywriter/ACD at JWT NYC, BBDO and Dentsu before that. Lots of work for big brands like NFL, Listerine, Pepcid, DirecTV, Canon, and Rolaids. Plenty of TV and video, too. But don’t miss Writerly One-Offs, a collection of long copy pieces Lyle’s done over the years. From Lyle’s site: “I’ve always loved long copy ads. But with all the impending doom surrounding the future of print, it seems every year there are fewer opportunities to write ads in this much-beloved genre. In any case, I hope the bunch here are as much fun for you to read as they were for me to craft.” Amen, brother.

Portfolio: cargocollective.com/lyleshemer