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April 25th, 2017

VCU Brandcenter Week – Will Bareford

arbys

Sometimes the best ideas are the simplest ideas. And the stupidest ideas (in a good way). Will’s project for Arby’s at the Super Bowl is both—it literally puts Arby’s at the Super Bowl, a sandwich in a seat. #WeHaveTheSeats. So dumb. So genius. Plus, it’s Arby’s. Possibly the perfect student campaign.

Portfolio: willbareford.com

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