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November 6th, 2017

Creative Strategist Wanted: Hooked


Esha Gupta, creative director at Hooked, is on the hunt for a creative strategist to join their team (can be remote, or in-office in San Francisco or New York). From Esha: “Are you a talented writer? Do you love reading, writing and watching stories? Do you dream of reaching millions of people with your creative work?

Hooked is seeking a Creative Strategist to write short stories and produce social media campaigns that reach millions of people around the world.


  • Write super-short chat stories (200 words) in popular genres (romance, thriller, suspense, etc.), which catch people’s attention in social feeds.
  • Think of clever concepts for viral ad campaigns.
  • Stay abreast of Internet memes and translate relevant trends into viral campaigns.

Ideal Qualifications:

  • Bachelor’s degree from top university.
  • 3+ years experience in advertising, social media strategy, writing, editing or creative field.
  • Excellent writing skills.
  • Creativity.
  • Intelligence, passion, kindness and curiosity.
  • A sixth sense of what catches people’s attention in their social feeds.
  • Love of stories in all forms.

We are open to different backgrounds and experience levels. If you find this opportunity interesting, but you’re not sure if you qualify, don’t hesitate to apply!

This is not a cookie-cutter job. What matters most is your ability to express creative thoughts effectively to mass audiences. We are open-minded about a candidate’s prior experiences, and we value diversity.

About Hooked: Hooked is the fastest growing reading app in the world – a #1 best-selling app in 24 countries – with over 35 million readers worldwide.

This is an opportunity to join a high-growth startup that is redefining fiction for the Snapchat generation.  Our mission is to save fiction, by making reading as engaging for young people as social media.

Our investors include Ashton Kutcher, William Morris Endeavor, Mariah Carey, Snoop Dogg, Kevin Durant, Steph Curry, and Jamie Foxx, among many others.

You can learn more about our CEO in this piece she wrote for Vogue.

Location: Our teams are primarily based in San Francisco and New York, but we are distributed and work remotely, so you can live and work from anywhere.

How To Apply: Write a 200-word chat story about yourself, and make us want to know more. Download the Hooked app before you begin writing, to familiarize yourself with chat fiction.

Send your personal chat story and resume to esha@hooked.co – please put ‘Creative Strategist Applicant’ in the subject line.”


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