A community of working portfolios.
December 4th, 2018

Project: Palessi

This one just kills MC. Agency DCX Growth Accelerator opens a new store for Payless shoes, calls it Palessi (by Bruno Palessi), stocks it with $20 shoes and charges Santa Monica social influencer fashionistas $650 for them. Only thing that could have been better? If they’d waited until said influencers had posted about Palessi for a week before revealing. But still. So good.


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