Justin is a copywriter at GSD&M in Austin (two years), after graduating from Miami Ad School in 2010. So cool to see what he’s done at GSD&M (awesome shop) during that time—including Meet The Aces, a campaign that puts Ace Hardware right next door.
Portfolio: cargocollective.com/justinmiller
Ladies and gentlemen, MC proudly presents the portfolio sites of 17 Chicago Portfolio School 2013 copywriter grads (in alphabetical order):
Amy Bauer – amybauer.com
Brittany Hughes – britthughes.com
Chelsea Berger – chelseaberger.com
Garrett Vernon – garrettvernon.com
Hassan S. Ali – cargocollective.com/hassansali
Jackie Suerth – jackiesuerth.com
Jennifer Smith – jenmadeabook.com
John Olson – sonofol.com
Julia Weeman – juliaweeman.com
Kat Ponting – katponting.com
Kelsey Alfredson – cargocollective.com/KelseyAlfredson
Lauren Fodero – laurenfodero.com
Leighanne Steckbeck – leighanimal.com
Matt Bush - stoutredbeard.com
Michelle Grano – michellegrano.com
Pat Whalen – patwhalen.com
Tom Katers - tomkaters.com
From Leighanne’s What’s A Leighanimal? page, under the heading What I Learned At Portfolio School: “Big ideas are king. Which means puns are either peasants or serfs. How to explain to outsiders that copywriting has nothing to do with being a lawyer. The stranger your idea the better; your partner is always there to reel you back in. Or to tell you to stop talking. I can’t help but play devil’s advocate while brainstorming, which is a blessing but often feels like a curse. Celebrity endorsed ads are mostly crap (with the exception of Nicolas Cage).” Amen.
Portfolio: leighanimal.com
Sometimes you see a big-ass banner in some kid’s portfolio and you’re just like, “Yes. I want to see you knock that sucker down, cable channel for men in their 20s. Hells yeah.” And there’s no reason to be embarrassed about that. Because who wouldn’t?
Portfolio: sonofol.com
CPS Week 2013 kicks off with Ms. Amy Bauer. MC digs: destroyed Barbie® for roller derby, Parker Pens “Your hair shines like those halogen lights that some cars have” (funny), French’s mustard foul pole line, and Roomba Zamboni. Good times.
Portfolio: amybauer.com
Tom is a copywriter/ACD at Factory Labs in Denver. All kinds of inspiring work for athletics brands on his site: The North Face, Oakley, Callaway, Killington Mountain Resort (“The Beast” above), and Gatorade. Almost enough to make MC want to go for a run. Almost.
Portfolio: cargocollective.com/tomgoodrich
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2013 VCU Brandcenter graduating copywriters (in alphabetical order):
Adam Tetreault: adamdtetreault.com
Andrew Kong: andrewckong.com
Atain Ibia: atain.me
Chris Martin: notthatchrismartin.com
Christina Semak: christinasemak.com
Daniel Chen: thedanielchen.com
Don Principe: thedonprincipe.com
Evelynne Scholnick: evelynnes.com
Faye Ibars: fayeibars.com
Gary Baker: andthenithought.com
Ian Downey: upsidedowney.com
Kai Neddersen: kaineddersen.com
Katlyn Williams: katlynwilliams.com
Maddison Bradley: maddisonbradley.com
Mary Gross: maryfgross.com
Matt Meszaros: mattmeszaros.com
Matt Skibiak: mattskibiak.com
Megan Winterhalter: meganwinterhalter.com
Michelle Lamont: michellelamont.com
Taylor Schumaker: taylorschumaker.com
Zac Milner: zacmilner.com
So hard to pick which VCU CW grad portfolios to feature during VCU Brandcenter Week! They’ve all got something special about them. Don’t miss Andrew’s Botot radio (the world’s first toothpaste, created for King Louis XV, who knew?), and Shun Cutlery campaign (Honor Haiku, funny). Nice to see some creativity in brand/client selection. Good times.
Portfolio: andrewckong.com
VCU Brandcenter Week Tuesday: Mr. Daniel Chen. Lots of fun writing all over his site, including a type solution campaign for Wonderbra (not kidding) and Sad Children’s Projects, which really is one of the saddest things MC has ever seen in a portfolio. Macaroni WE CAN’T AFFORD THIS and homemade 3RD FAVORITE SON medal. Yes.
Portfolio: thedanielchen.com
Hall is a copywriter in Denver, previously at Factory Labs, now looking for his next gig. His link was featured on MC in Summer 2012 as part of Creative Circus CW Grad Week. So cool to see what he’s added since then.
Portfolio: hallcarey.com
Helena is a new copywriter in NYC, having recently graduated from Miami Ad School in March. (Site submitted by Dhruv Nanda, big ups.) Being a great copywriter means coming up with great ideas. Check out Helena’s app Safe & Sound, which tells you the safest walking route home according to crime reports, open stores and people’s reviews. Why doesn’t that exist already? Or her Radiohead Lights app, which gives concertgoers access to other concertgoers’ smartphone video, so everyone can edit multi-camera music videos. Yes, please.
Portfolio: helenaheras.com
Aaron is a copywriter at Draftfcb in Chicago. His portfolio is half produced work, half student, all fun. Check out Motorola (above) and American Greetings for Draft, and Winnebago and Nair from his U of Texas days. Also, don’t miss his write-up, “Boys, indeed.” Dig it.
Portfolio: menwillbeboys.me
Rod is a copywriter/CD in Louisville who’s been doing the contract/freelance thing for awhile now. It’s interesting to see how permalancers market themselves through their portfolio sites—the difference between selling your skills to land clients/projects versus landing a job. The work is the work, but how it’s presented is so different.
Portfolio: callmegoody.com
Howard is a senior CW in NYC. Since his last post on MC (03.28.11) he’s updated from Krop to Cargo and added some killer new work, including pieces for Sony’s Xperia Studio and Americans Elect. About the latter, from Howard: “We tried to use the internet to nominate a president. That one didn’t work out but it was worth a shot because someone’s going to do it eventually.”
Portfolio: howardhillcreative.com
Derek is a San Francisco copywriter currently at Proximity BBDO Beijing. Lots of killer stuff in his book, including an awesome campaign for Volkswagen in China. MC is way into infographics right now—love the 3D interactive VW infographic (above). Good times.
Portfolio: cargocollective.com/derekdidit
Alex is a copywriter in San Francisco. In an age of conceptual CWs, its such a pleasure to click through a writer’s site and find a bunch of fun headlines. Yahoo! Grudge Judge, Twisted Root, 7-Eleven Las Vegas Billboards, dig ‘em.
Portfolio: alexharv.com
Stefani is a copywriter/CD in Austin. Over the years, she’s worked with Crispin, Porter & Bogusky, Ground Zero, BBDO, Ogilvy & Mather, Lowe Worldwide, and GSD&M. And now she’s got a shiny new portfolio site to show it off.
Portfolio: stefanizellmer.com
Bowen is a copywriter/ACD at Energy BBDO in Chicago. All kinds of fun work on his site for big brands like General Mills, Jack-in-the-Box, Chase, Mercedes, and Expedia.com. Don’t miss his video for Skispace.com featuring Bode Miller. Good times.
Portfolio: cargocollective.com/bowenmendelson
Harry is a new copywriter in Austin, having graduating from Texas in 2012. Ok, how cute is his ad for Remington Super Quiet Mowers (above), with the sleeping wiener dog in the patch of un-mowed grass? Adorable. Hello, MC post.
Portfolio: harrytruong.com
Elizabeth is a senior copywriter at Kirshenbaum NYC. She’s got a ton of killer stuff for BMW up on her site, plus De Beers, Starz, Smirnoff, Wendy’s, awesome. From her Elizabeth King • Copywriter page: “Advertising is not for those who like things winded. Long copy is dead. We’re no longer writers, we’re thinkers, right?” Hmm, wonders MC. Writers = thinkers. Maybe there just aren’t any readers left?
Portfolio: kingportfolio.com
Tom is a senior copywriter at Cramer-Krasselt in Milwaukee. (Previous post 2.09.11.) He’s updated some things and got some new work up, so it’s time for an update. One thing that didn’t change is his site URL. One of the best ever.
Portfolio: alongwayforahamsandwich.com
Matei is a 23-year-old Romanian digital writer (recent graduate of Miami Ad School Hamburg) currently in NYC. His site is organized by year, so it’s easy to nav through his student work, and then what he did during internships at Saatchi Moscow and BBDO NYC. It’s interesting—to see what’s in a graduating digital writer’s portfolio at the end of 2012. While most of it is digital or based on digital concepts, a lot of the work is non-digital. Makes you wonder, where’s the line? Will there be such a thing as a digital writer in Dec 2013 or 2014? Or will we all just be writers again? Hmm.
Portfolio: mateiology.com
Sarah is a copywriter at Sanders/Wingo in Austin. (Her site was submitted by Nikki Lott at Integer. High-five, Nikki.) One of the things MC enjoys most, going through a CW’s portfolio, is seeing their personality come through the work. Spend 30 seconds on Sarah’s site, and you see it. Bad-ass. Also, be sure to check out her rad blog Badder Homes & Gardens, with Nikki and Krista Hogg. Awesome.
Portfolio: cargocollective.com/sarahweigl
Ian is a copywriter in San Francisco and a recent graduate of Miami Ad School. MC loves student books. Ah, the freedom. Check out Ian’s Winter Orgasm Rescue campaign for Durex, based on the premise that women don’t have orgasms when their feet are cold. MC had no idea.
Portfolio: cargocollective.com/iangng
Daniel is a copywriter in San Francisco, formerly at Y&R Prague and TracyLocke NYC. So fun to see what a portfolio looks like after spending a couple of years in Prague. Because it’s so fun to imagine, hey, what if I did that? What if I packed it up and moved to Prague? How awesome would that be?
Portfolio: djosephportfolio.carbonmade.com
