May 9th, 2013
Ladies and gentlemen, MC proudly presents the portfolio sites of 17 Chicago Portfolio School 2013 copywriter grads (in alphabetical order):
Amy Bauer – amybauer.com
Brittany Hughes – britthughes.com
Chelsea Berger – chelseaberger.com
Garrett Vernon – garrettvernon.com
Hassan S. Ali – cargocollective.com/hassansali
Jackie Suerth – jackiesuerth.com
Jennifer Smith – jenmadeabook.com
John Olson – sonofol.com
Julia Weeman – juliaweeman.com
Kat Ponting – katponting.com
Kelsey Alfredson – cargocollective.com/KelseyAlfredson
Lauren Fodero – laurenfodero.com
Leighanne Steckbeck – leighanimal.com
Matt Bush - stoutredbeard.com
Michelle Grano – michellegrano.com
Pat Whalen – patwhalen.com
Tom Katers - tomkaters.com
May 8th, 2013
From Leighanne’s What’s A Leighanimal? page, under the heading What I Learned At Portfolio School: “Big ideas are king. Which means puns are either peasants or serfs. How to explain to outsiders that copywriting has nothing to do with being a lawyer. The stranger your idea the better; your partner is always there to reel you back in. Or to tell you to stop talking. I can’t help but play devil’s advocate while brainstorming, which is a blessing but often feels like a curse. Celebrity endorsed ads are mostly crap (with the exception of Nicolas Cage).” Amen.
May 7th, 2013
Sometimes you see a big-ass banner in some kid’s portfolio and you’re just like, “Yes. I want to see you knock that sucker down, cable channel for men in their 20s. Hells yeah.” And there’s no reason to be embarrassed about that. Because who wouldn’t?
May 6th, 2013
CPS Week 2013 kicks off with Ms. Amy Bauer. MC digs: destroyed Barbie® for roller derby, Parker Pens “Your hair shines like those halogen lights that some cars have” (funny), French’s mustard foul pole line, and Roomba Zamboni. Good times.
May 2nd, 2013
Tom is a copywriter/ACD at Factory Labs in Denver. All kinds of inspiring work for athletics brands on his site: The North Face, Oakley, Callaway, Killington Mountain Resort (“The Beast” above), and Gatorade. Almost enough to make MC want to go for a run. Almost.
April 25th, 2013
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2013 VCU Brandcenter graduating copywriters (in alphabetical order):
Adam Tetreault: adamdtetreault.com
Andrew Kong: andrewckong.com
Atain Ibia: atain.me
Chris Martin: notthatchrismartin.com
Christina Semak: christinasemak.com
Daniel Chen: thedanielchen.com
Don Principe: thedonprincipe.com
Evelynne Scholnick: evelynnes.com
Faye Ibars: fayeibars.com
Gary Baker: andthenithought.com
Ian Downey: upsidedowney.com
Kai Neddersen: kaineddersen.com
Katlyn Williams: katlynwilliams.com
Maddison Bradley: maddisonbradley.com
Mary Gross: maryfgross.com
Matt Meszaros: mattmeszaros.com
Matt Skibiak: mattskibiak.com
Megan Winterhalter: meganwinterhalter.com
Michelle Lamont: michellelamont.com
Taylor Schumaker: taylorschumaker.com
Zac Milner: zacmilner.com
April 24th, 2013
So hard to pick which VCU CW grad portfolios to feature during VCU Brandcenter Week! They’ve all got something special about them. Don’t miss Andrew’s Botot radio (the world’s first toothpaste, created for King Louis XV, who knew?), and Shun Cutlery campaign (Honor Haiku, funny). Nice to see some creativity in brand/client selection. Good times.
April 23rd, 2013
VCU Brandcenter Week Tuesday: Mr. Daniel Chen. Lots of fun writing all over his site, including a type solution campaign for Wonderbra (not kidding) and Sad Children’s Projects, which really is one of the saddest things MC has ever seen in a portfolio. Macaroni WE CAN’T AFFORD THIS and homemade 3RD FAVORITE SON medal. Yes.
April 11th, 2013
Hall is a copywriter in Denver, previously at Factory Labs, now looking for his next gig. His link was featured on MC in Summer 2012 as part of Creative Circus CW Grad Week. So cool to see what he’s added since then.
March 25th, 2013
Aaron is a copywriter at Draftfcb in Chicago. His portfolio is half produced work, half student, all fun. Check out Motorola (above) and American Greetings for Draft, and Winnebago and Nair from his U of Texas days. Also, don’t miss his write-up, “Boys, indeed.” Dig it.
March 18th, 2013
Rod is a copywriter/CD in Louisville who’s been doing the contract/freelance thing for awhile now. It’s interesting to see how permalancers market themselves through their portfolio sites—the difference between selling your skills to land clients/projects versus landing a job. The work is the work, but how it’s presented is so different.
March 12th, 2013
Howard is a senior CW in NYC. Since his last post on MC (03.28.11) he’s updated from Krop to Cargo and added some killer new work, including pieces for Sony’s Xperia Studio and Americans Elect. About the latter, from Howard: “We tried to use the internet to nominate a president. That one didn’t work out but it was worth a shot because someone’s going to do it eventually.”
March 6th, 2013
Derek is a San Francisco copywriter currently at Proximity BBDO Beijing. Lots of killer stuff in his book, including an awesome campaign for Volkswagen in China. MC is way into infographics right now—love the 3D interactive VW infographic (above). Good times.
February 14th, 2013
Alex is a copywriter in San Francisco. In an age of conceptual CWs, its such a pleasure to click through a writer’s site and find a bunch of fun headlines. Yahoo! Grudge Judge, Twisted Root, 7-Eleven Las Vegas Billboards, dig ‘em.
February 8th, 2013
Stefani is a copywriter/CD in Austin. Over the years, she’s worked with Crispin, Porter & Bogusky, Ground Zero, BBDO, Ogilvy & Mather, Lowe Worldwide, and GSD&M. And now she’s got a shiny new portfolio site to show it off.
January 9th, 2013
Harry is a new copywriter in Austin, having graduating from Texas in 2012. Ok, how cute is his ad for Remington Super Quiet Mowers (above), with the sleeping wiener dog in the patch of un-mowed grass? Adorable. Hello, MC post.
December 19th, 2012
Elizabeth is a senior copywriter at Kirshenbaum NYC. She’s got a ton of killer stuff for BMW up on her site, plus De Beers, Starz, Smirnoff, Wendy’s, awesome. From her Elizabeth King • Copywriter page: “Advertising is not for those who like things winded. Long copy is dead. We’re no longer writers, we’re thinkers, right?” Hmm, wonders MC. Writers = thinkers. Maybe there just aren’t any readers left?
December 17th, 2012
Tom is a senior copywriter at Cramer-Krasselt in Milwaukee. (Previous post 2.09.11.) He’s updated some things and got some new work up, so it’s time for an update. One thing that didn’t change is his site URL. One of the best ever.
November 29th, 2012
Sarah is a copywriter at Sanders/Wingo in Austin. (Her site was submitted by Nikki Lott at Integer. High-five, Nikki.) One of the things MC enjoys most, going through a CW’s portfolio, is seeing their personality come through the work. Spend 30 seconds on Sarah’s site, and you see it. Bad-ass. Also, be sure to check out her rad blog Badder Homes & Gardens, with Nikki and Krista Hogg. Awesome.