April 30th, 2013
Trey is a senior copywriter at Fuse in Los Angeles. The first four projects on his site are for Kawasaki, and they include TV, print, interactive, and a manifesto vid. What’s more fun, as a copywriter, than writing a company’s manifesto vid? Especially when the company makes motorcycles? So fun.
September 16th, 2011
Ned is a copywriter at Y&R Paris. So, that means that he gets to live in Paris. That’s number one. Then, you know, because he’s at Y&R Paris, he gets to make all of this awesome stuff. That’s number two. But then, get this: Y&R Paris actually pays him to make that awesome stuff, so he’s not only living in Paris, but making money. Not fair, right? I know. Which gives MC an idea for a new awards show, which MC is going to fully sponsor in 2012. The Hey! Not Fair Awards. Ned Selover is our first nominee.
April 22nd, 2011
Craig is a copywriter/CD at CP+B. The work on his site is presented as a simple reel, or downloadable reel/book. If you’re like MC, you see copywriter/CD at CP+B and you’re like, “Oh damn. This one’s going to kill.” Guess what? It kills.
February 21st, 2011
Gerard is a senior copywriter at WONGDOODY in Los Angeles. People sometimes ask MC, “What’s the right amount of set-up for projects in a portfolio?” Such a hard question to answer because every project is different, right? Right. But, if you had to point to an example of a portfolio with just the right set-up, content and tone, Gerard’s would be an excellent choice.
January 7th, 2011
Julia is a freelance copywriter in Los Angeles, formerly at WONGDOODY and Publicis. Nominee for best brief ever: “TBS wanted a way to countdown to the date of Conan’s first show, November 8th 2010.” Love it. Love the campaign, too.
November 15th, 2010
Luciana is a copywriter/interactive creative supervisor at AlmapBBDO. This, my friends, is what I enjoy most about MC. Getting to see amazing work I’ve never seen before, and probably wouldn’t get to see anywhere else. Just awesome.
November 10th, 2010
Nathan is a copywriter at AKQA NY. I learn something from almost every portfolio site I visit. From Nathan’s, I learned exactly what I’m going to do in about 10 years, when my daughter starts dating. (Portfolio: TV/Radio: first spot) Thank you, Nathan.
October 27th, 2010
Kate is a copywriter at McCann in NYC. She’s got Mr. T in a MasterCard commercial on her reel and it’s brilliant. Vintage bad-ass T, but even more bad-ass because he’s aged like a barrel of mean whiskey. (Barrel of mean whiskey? Sure. Go with that.) Good stuff.
October 15th, 2010
Wade is a copywriter/CD at The Richards Group in Dallas. Click on print, this is what you’ll find in order: Army ROTC, Huntington Trust, Chicago Lawyer, American Ductile Iron Pipe, a public speaking instructor, McDonald’s, an ad agency, McSorley’s Ale, and a Consider the Priesthood campaign.
June 18th, 2010
Aleix is a senior copywriter in Barcelona who’s done time at Publicis, BBDO and Atletico. Don’t misses: SEAT Toledo TVC (second spot, so simple, why haven’t I thought of that?) and WWF Print.
June 14th, 2010
Miller is a copywriter/ACD at Energy BBDO in Chicago. Don’t misses: T-Mobile TV 3rd spot in (“And you can call that lady at my soccer games you always stare at”), Coinstar TV, T-Mobile Print 2nd ad in (on the spine, very cool), and in Other Stuff, “A running list of how white people complain.”
May 17th, 2010
Alec is a senior copywriter at Y&R NY, Publicis and Maxim and BBDO before that. See, this is how you get a job in advertising. Check out The Google Job Experiment. Brilliant.
May 10th, 2010
Todd is a copywriter/ACD at Arnold Boston, Publicis West and Core before that. Hurray, awesome copy! Check out Jack Daniel’s, Virgin Mobile, Montsanto, St. Louis Dispatch, and Never Compromise Golf. Todd also has a Thievery Corporation vid on his site. One of my faves.
April 19th, 2010
Marcin is a freelance copywriter in Los Angeles, TBWA Chiat/Day and Euro RSCG before that. His portfolio is just sick. I wish I could have featured his Energizer print campaign above, because the writing is absolutely hilarious, but the type is too small for my blog. So, go check it out. And the Pedigree Adoption spots. And Tap Project. And … just go.
March 18th, 2010
Dan is a copywriter/SVP/CD at Publicis NY, JWT and DDB before that. I like how his site works. On the left is a small, simple nav box that shifts up and down so it stays vertically centered. The main window background changes to match the product/brand of the creative being featured. And despite Dan’s years in the biz, it’s a tight book: 9 TV, 10 print, 4 web, 2 entertainment.
November 22nd, 2009
Casey is a copywriter who, in his spare time, founded and runs the creative blog/thing known as Superbeast. In his own words, “Superbeast Creative is a collaboration of advertising creatives, designers, artists, and musicians around the world. Ideally we would like this blog to be a meeting ground to discuss various things that are awesome. Join. Conquer!”