Paula is a copywriter/CD at mono in Minneapolis, Fallon before that. She gets co-writing credit, along with Tom Sebanc, for the Holiday Inn campaign I mentioned in yesterday’s post. Just hilarious. The rest of her site is a gold mine: Blu Dot, Harvard, Sesame Street, so smart. But you absolutely have to read the print campaign for Kool-Aid (above). Pee-your-pants writing.