December 5th, 2012
Jorge is a copywriter/CD at Y&R in Lima, Perú. (His site was submitted by André Toledo from Y&R Perú. Big ups, André.) MC had trouble deciding which to feature: the above campaign for League Against Cancer or Jorge’s campaign for Banco Financiero. In the end, underwear wins. Ha! Sorry.
August 15th, 2011
André is a young copywriter at Y&R Lima (the most awarded agency in Perú, I’m told). Here are a couple of things that are nice to see in a young CW’s portfolio. One, a simple execution of a cool idea, like André’s Lady Speed Stick video. Two, the ability to take pre-existing product footage and make something out of it, like Andre’s spots for Toyota Advantage Edition. Well done.