Erin is a copywriter in San Francisco, one year after graduating from Miami Ad School. So fun to see a CW’s book at this stage, part student spec and part produced. Can’t wait to see where she lands next.
James is a copywriter/CD at Crispin in Boulder. (This is a good one, kids.) All kinds of fantastic work on his site for brands like MetLife, Xerox, Arby’s, Vitaminwater, and Under Armour (campaign for women—nicely done, sir). Don’t miss the bottom link, ME/WORK EXPERIENCE. Loud, proud and …
Rob is a copywriter/CD at Skiver in Los Angeles. (His site was submitted by Matt McNelis, big ups.) The above outdoor board for San Diego was posted in Seattle. And around this time of year, MC guesses it probably worked like a charm. Ah, January.
Elizabeth is a senior copywriter at Kirshenbaum NYC. She’s got a ton of killer stuff for BMW up on her site, plus De Beers, Starz, Smirnoff, Wendy’s, awesome. From her Elizabeth King • Copywriter page: “Advertising is not for those who like things winded. Long copy is dead. We’re no longer writers, we’re thinkers, right?” Hmm, wonders MC. Writers = thinkers. Maybe there just aren’t any readers left?
Jorge is a copywriter/CD at Y&R in Lima, Perú. (His site was submitted by André Toledo from Y&R Perú. Big ups, André.) MC had trouble deciding which to feature: the above campaign for League Against Cancer or Jorge’s campaign for Banco Financiero. In the end, underwear wins. Ha! Sorry.
Mike is a VP/ACD/Copywriter at Leo Burnett Chicago. He’s got a redesigned site for a portfolio so good it’s scary. (Sorry. Halloween. It’s allowed.) The writing is flat-out amazing. MC recommends clicking through Categories: Print. Or, just go for it and click Categories: All Work. So much awesomeness.
Will is a copywriter/CD at Kirshenbaum in New York. So much killer work in his book, including a ton of stuff for BMW. His site is Cargo, and is broken out into six categories: Latest Work, Branded Content, Web, TV, Print/OOH, and Case Studies. Interesting, because you can view the work by media (old school) or by case study/campaign (new school) or just check out the latest. All in six links. Very cool.
Antonio is a senior copywriter at Milk Vilnius in Lithuania, previously at Y&R, Leo Burnett and JWT in Peru. Some really cool work in his portfolio, including the above ad for Dansu. “Capitalist quality meets communist price.” Says it all.
Ned is a copywriter at Y&R Paris. So, that means that he gets to live in Paris. That’s number one. Then, you know, because he’s at Y&R Paris, he gets to make all of this awesome stuff. That’s number two. But then, get this: Y&R Paris actually pays him to make that awesome stuff, so he’s not only living in Paris, but making money. Not fair, right? I know. Which gives MC an idea for a new awards show, which MC is going to fully sponsor in 2012. The Hey! Not Fair Awards. Ned Selover is our first nominee.
Erich is a copywriter/CD in NYC. Check out his campaign for the Urban Cat League, “a NYC-based organization that rehabilitates feral street cats and kittens, and finds them stable, loving homes.” Way to use your ad powers for good, sir. Tip o’ the Hat.
André is a young copywriter at Y&R Lima (the most awarded agency in Perú, I’m told). Here are a couple of things that are nice to see in a young CW’s portfolio. One, a simple execution of a cool idea, like André’s Lady Speed Stick video. Two, the ability to take pre-existing product footage and make something out of it, like Andre’s spots for Toyota Advantage Edition. Well done.
Daniel is a Peruvian copywriter at Y&R Paris. For those of us who came up in the industry when the TV commercial was God, the past 10 years have been painful. Graphic design and Flash banners. Blah. But now, finally, we’re coming full circle. Video has caught up to the Internet, and visa versa, and we’re shooting again. So, when you see a portfolio like Daniel’s with a Short Films section, you don’t think of it as extra – you think great! The kid knows how to make a video. Now go tell Craft Services that we want those little smoothies with the vitamin C booster. Pronto.
Alexandre is a copywriter/CD at Grey Brasil. He’s got a brand new site on Wix (new to MC, far as we know) that’s beautiful. Some awesome new work, too.
Carlos is a senior copywriter at Lápiz Leo Burnett in Chicago. Originally from Perú, he began his career in Lima, and there’s a good mix of work from both countries on his site. Check out his work for Gain. Print is amazing. Radio is funny. TV is just crazy.
David is a copywriter in NYC. Tons of work for some serious brands on his site. Check out Digital/360 for three case studies, including a cool one about updating the Vlasic Stork. Love seeing the progression of the character from old to new. Love it when creatives take the time to demo creative dev like that. Nice.
Ted is a copywriter/ACD at R/GA in San Francisco. He’s written and illustrated a hilarious book called Paper Doll Orgy, which features a quote from Conan O’Brien on the front, “Ted McCagg is a truly original thinker who really makes me laugh. And for that, I hate him.”
Washington Post Review: Click here
Laurence is a copywriter at Berlin Cameron United in NYC. He shares a site with creative partner/AD Jason Slack. There’s a bunch of killer work on their site for the NHL, Land Rover, Snickers, Kindle, etc., but I just had to feature the awesomeness above from their “not advertising” section, labeled simply “World’s Greatest Ad.”
Chris is a senior copywriter at TBWA Chiat/Day in Los Angeles. From his landing page: “For more than a decade Chris has been privileged enough to uphold the coveted duty of working in the highly respected, virtually stress-free, incredibly glamourous field of advertising.” And survived.
Peter is a senior copywriter at GS&P, previously at Y&R and Mullen. Ton of great work in his book for a really awesome mix of clients, from Sprint to the Sopranos. His site is hosted on Cargo, which has taken over the Portfolio Site Universe over the past three months, and for good reason. Clean, easy to nav, and makes work look tay-ay-asty.
Nancy is a copywriter/GCD at MacLaren McCann in Toronto. Check out this portfolio client list: Coke, Lotto, Chevrolet, Tylenol, Bell, Great Wolf Lodge, GM, Dentyne, Cheerios, and Nike.
Tim is a copywriter/GCD/VP at Hill Holiday in Boston. There are many sites on MC that make me jealous, but this one is way up there. So much great TV. I think I’ve watched “Karate” like 30 times now. And Miller Lite “Epidemic” (I can’t taste my beer!) is just awesome.
Alec is a senior copywriter at Y&R NY, Publicis and Maxim and BBDO before that. See, this is how you get a job in advertising. Check out The Google Job Experiment. Brilliant.
Neel is a copywriter at The Martin Agency in Richmond, Y&R NY before that. As the father of a daughter, an extremely talkative daughter, I looove Neel’s Cellular South spot. (Made coffee shoot out my nose.) His blog, Superuselsess Superpowers, is just ridiculous. I’m so buying the book.
Napper is a copywriter at David & Goliath in Los Angeles, Saatchi before that. I wonder if he knows that James Napper Tandy (1740 – August 24, 1803) was a famous Irish rebel leader? Judging by the above photo, I’m guessing he does. Happy St. Patty’s Day.
Portfolio: Click here