Alejandro is a copywriter/CD at DDB Barcelona. He leads the Audi team there and his site is filled with awesome work for the brand, and some other cool stuff like the above ad for Via Uno shoes. Love it.
Portfolio: cargocollective.com/elcreativo
Chris is a copywriter at Arnold, previously at Butler Shine and W+K. About the above ad, Chris writes: “Our campaign for Old Spice Hair & Body Wash pioneered the quasi-science of Hairchetypology. The print work reveals the known hairchetypes, while the online work encourages users to discover their own hair/body profile and what it says about them.” Name a better job than copywriter. Dare you.
Portfolio: jcubs.com
Derek is a copywriter at JWT in NYC. Don’t misses: Rapidograph, Schick and Filene’s Basement. Found this awesomeness on the bottom of his rez page: “I grew up in a trailer in Missouri. Now I live in Park Slope. Whew…that was close.”
Portfolio: ilikederek.com
Jenn is a copywriter/ACD at Razorfish in NYC. She’s also a writer-writer. From her site: “Jenn has published articles in I.D., ReadyMade, Salon, Slate, and Wired, as well as several anthologies. She has also published short stories in Seed and Adbusters, and is the author of two books and a planner.” A copywriter who actually gets her on-the-side writing published. For reals. Tip o’ the hat, Jenn.
Portfolio: jennshreve.com
Scott is a copywriter/ACD at STIR in Milwaukee. Check out his Print section: British Auto, Wisconsin Fencing, Cash America, lifechurch. Cool stuff for a crazy mix of clients.
Portfolio: scottshalles.com
Marc is a senior copywriter at CP+B in Boulder, after four years at W+K, after graduating from VCU. That’s how you do it. His site is as awesome as … ham panties. (Print: Weber)
Portfolio: marcdavignon.com
Can’t have an MC Faves category without featuring Lawson’s site: Male Copywriter. It’s a copywriter portfolio site that actually went viral.
Portfolio: malecopywriter.com
1. Discovery, “Holy crap. Shane’s portfolio is awesome.” 2. Jealousy, “I wish that spot was on MY reel.” 3. Self-doubt, “I am an average writer.” 4. Copywriting, “Oh, yeah? I’ll show them.”
Portfolio: shanehutton.com
Evan’s site is an MC Fave for one reason: what’s in it. Start clicking through his portfolio and you’ll see what I’m talking about. It’s just like, “Oh that Twelpforce thing. And that Spike Jonze GAP spot. And that Victors & Spoils agency. And that …”
Portfolio: evanfry.com
There are two things MC especially likes about Wade’s site. First, the CW/CD split org. So simple. Second, the writing in his Print as Writer section (hover over arrow in upper right hand corner of homepage to reveal nav). Beautiful.
Portfolio: wadepaschall.com
Mike is a copywriter at Brooklyn Brothers in NYC, formerly at Red Tettemer and Ogilvy. Ever wondered what it would actually look like if someone had their head up their ass?
Portfolio: mikepierantozzi.com
Jeff is a freelance copywriter in San Francisco. Name a good agency in SF, chances are Jeff has written for them over the past 10+ years. So, asks you, what does it take to be a successful freelance writer in SF for that long? Three things. One, a bionic brain. Two, nice person. Three, I don’t know number three. If I knew, I’d be a freelance copywriter in SF like Jeff.
Portfolio: jeffkerrin.com
Serena is a copywriter/CD at Strawberry Frog in NYC. Love how her portfolio is organized. Digital, Analog, Shiny Prizes, and Resume. Digital is broken out into Branding, Campaigns, Site Redesign, and Interactive Flare. Analog represents the first 10 years of her career on the traditional side, and is broken out into Print and TV. Put it all together, just awesome.
Portfolio: serenaconnelly.com
Michael is a freelance copywriter/CD in San Francisco. So, what do you do if you’ve been a SVP/GCD at McCann for awhile, and most everyone in town knows you’re awesome, and you’ve got a ton of work to show, but instead of showing it on your site you decide to make people laugh? Well, you do this:
Portfolio: michaelbettendorf.com
James is a copywriter at McCann in Birmingham, UK. He shares a site with art director Tim Jones. They’ve taught me a new word. “Hippo-Croc-A-Pig.” Had to Google it. It means … well, I’ll let you Google it for yourself. Love having the UK on MC.
Portfolio: timandjames.tumblr.com