March 30th, 2011
Carol is a copywriter in São Paulo, Brazil. Sometimes you see an ad or a spot and you think to yourself, “How the heck have I not thought of doing that before?” Check out Carol’s Crazy About Ketchup spot for Hellman’s. How the heck have you not thought of doing that before?
March 28th, 2011
Howard is a senior copywriter in NYC. His site features integrated work for six clients, plus a one-shots page, plus a page of outtakes. I recommend you click into DIRECTV and watch the Wayne’s World brand spot. Then go down to Outtakes and watch the Wayne stand-in just melt under the pressure of trying to say a lead-in line to Kim Basigner. Who wouldn’t?!
March 23rd, 2011
James is a copywriter/CD in Tampa. Lots to click around and explore on his site. I went into Digital and then Sleepsonian Institute, where I watched a video called Dust Mites. Apparently, they can excrete 200 times their body weight. Which, naturally, reminded me of one of the greatest things about being a copywriter. The accumulation of brilliant trivia about a completely random assortment of topics.
March 21st, 2011
Michael is a copywriter/CD at Noise Digital in Vancouver. He’s got a new site that’s super clean and loaded with killer work. Don’t miss his Be Remarkable Videos for Credit Unions of BC. Smart writing and awesome animation. Had to be so fun to make. Good times.
March 20th, 2011
Jay Green at Big Science Music sent MC some beer money and a link to their reel, and nothing makes MC happier than beer and music. Check out Xbox Halo 3: Behind the Making of the Believe Diorama. They won a Lion for that one. Also, give Avalon Exchange “You’re Beautiful” a listen. Lovely. In his email, Jay described one track as having a “nice cello line.” Dig that.
March 18th, 2011
David is a copywriter in NYC. Tons of work for some serious brands on his site. Check out Digital/360 for three case studies, including a cool one about updating the Vlasic Stork. Love seeing the progression of the character from old to new. Love it when creatives take the time to demo creative dev like that. Nice.
March 14th, 2011
John is a copywriter/CD in Minneapolis, formerly at Martin Williams and Carmichael Lynch. In Television, click on Staples and watch the second spot. One of my all-time faves.
March 11th, 2011
Kevin is a copywriter at WONGDOODY in Los Angeles, been there since May 2010 after graduating from Circus. What a great shop to land at right out of school. Such an awesome time in the career. Getting killer work produced, swapping out student campaigns for real stuff in the book, staying at Shutters when you’re like 25 years old and two nights’ hotel bill is equal to one month’s paycheck. But who cares? You thought up a giant skeleton outdoor board while you were peeing in the shower one morning and someone paid $200k to build the thing. (Just made that up. Not Kevin’s actual story.) Love it.
March 9th, 2011
Steven is a copywriter/ACD at AKQA. He’s got a shiny new site that begins with an absolutely hilarious Website Orientation Video Program. Love it love it love it.
March 7th, 2011
Gene is a senior copywriter/ACD at Anson-Stoner in Orlando. Most copywriters, it’s probably fair to say, enjoy the “writer” portion of the word “copywriter” more than the “copy” portion. Advertising is good, but writing is what it’s all about. Take a stroll through Gene’s site, you’ll see.
March 2nd, 2011
Ted is a copywriter/ACD at R/GA in San Francisco. He’s written and illustrated a hilarious book called Paper Doll Orgy, which features a quote from Conan O’Brien on the front, “Ted McCagg is a truly original thinker who really makes me laugh. And for that, I hate him.”
Washington Post Review: Click here
March 1st, 2011
Every so often, MC gets an email asking if we know of an equivalent site for art directors. To which we reply, “Aren’t ALL other sites for art directors and designers?” Yes, well. Here’s a little blog you might not know about but should. It’s actually not-so-little anymore, thanks to features in the SF Chronicle and 7×7 Magazine. It’s a design blog (and then some), written and curated by architect/designer/illustrator Kelly Waters. For writers, it’s an idea garden. Plant yourself. Watch them grow.