John is a senior copywriter in Chicago. One of the benefits of working at big shops in Chicago is that you get to produce work that everyone sees. Click on John’s TV section, and you’ll probably recognize half of the spots just by looking at their thumbnails.
Portfolio: johnkastanes.com
Chris is a senior copywriter at Gardner Nelson in NYC. There’s a great mix of work on his site, from Trident White (above), to a guerilla idea for ambulance chasing lawyers, to content for several hilarious blogs, including “Posing With Potholes.” Thank God for the Internet.
Portfolio: chris-baier.com
Gino is a copywriter in San Francisco, previously a Social Media Copywriter at Mekanism. If you’re like MC, you found that title interesting. Social Media Copywriter is awesome on your rez, for sure. And there are killer examples of it on Gino’s site. But does that mean no writing traditional or digital while in that position? Does it mean no social media for the rest of us? Hmm.
Portfolio: ginoclick.com
Matt is a senior copywriter at Barkley in Kansas City. Bunch of fun work on his site, including Sonic Drive-in, Blue Bunny Ice Cream, Krispy Kreme, Mr. Coffee and plenty more. The caption above his Sonic TV spots simply says, “These commercials increased sales by 1000%. I’m sure of it.” How many times have I wanted to write that? Also, be sure to click on Bio for one of the most awesome family photos ever.
Portfolio: mattbowneexperiment.com
Jerry is a copywriter in the UK. He’s been “oozing creative juices from every orifice” and “spewing concepts across media” for 20 years. His words, not mine.
Portfolio: jerrygross.co.uk
Keith is a senior copywriter at The Kaplan Thaler Group in NYC. This is what you get when you’re an interactive copywriter working at AKQA or Kaplan Thaler or one of those. You get yourself a custom portfolio site. Really like how simple it is to nav. You can jump around and see the whole thing in just a few minutes, which is rare for a portfolio full of interactive work. Nice.
Portfolio: keithzang.com
Matty is a copywriter at Barton F. Graf9000, the new Gerry Graf shop that just nabbed Eric Kallman from W+K. Is there a cooler place to be? No. So, how did Matty get the gig? Well, he’s got a Master’s Degree from VCU Brandcenter AND he was an Eagle Scout. Once again proving MC’s theory that drummers, comedians, surfers and scouts make good copywriters. Of course, Gerry already knew this.
Portfolio: mattysmith.com
Craig is a copywriter/CD in Chicago. (Not to be confused with Craig Miller at CP+B.) On his home page, you’ll find a personal manifesto of sorts – Craig’s likes, dislikes and beliefs. Including this: “Ellipses in headlines are my kryptonite.” Couldn’t agree more, sir.
Portfolio: web.mac.com/miller_craig
Dov is a copywriter/ACD at Ogilvy in NYC. Over the past ten years, he’s also done time at R/GA, FCB, TBWA, and JWT Melbourne. His site is loaded with awesome work, and a ton of it. Lots of which MC hadn’t seen before, like the above campaign for Maxwell House. Yawning IS ugly.
Portfolio: dovzmood.net
Matt is a new copywriter/co-lead singer at W+K Shanghai after graduating from Creative Circus. (MC’s first China entry. Love it.) What kind of portfolio are they looking for at the W+K on the other side of the world? Here’s your chance to find out.
Portfolio: cargocollective.com/mattvitou
Spencer is a marketing/technical copywriter in Florida. Because of the nature of his work, his book doesn’t look like the other books on MC. (Doesn’t make it any better or worse, just different.) About a month ago, I sent out an emergency tweet asking if there was a technical writer willing to help my sister, who’s getting her masters in technical writing, with her final project. Spencer was on it in a flash. That’s good peeps. Thanks again, Mr. Fleury. Very much.
Portfolio: spencerfleury.com
Jamie is a copywriter in NYC. First, check out his work. Then, check out his rez. Since graduating from Miami Ad School in 2005, he’s worked at a couple of shops, freelanced at a bunch, and is now about to launch an eco-denim company. Which, to MC, seems to perfectly align with the CWs coming out of Miami Ad School (influenced by CP+B), which Jamie attended. Entrepreneurs, idea factories, world tours.
Portfolio: jaimeschwarz.com
TBWA copywriter William Burks Spencer has just finished a new book that makes MC positively giddy. “Breaking In: Over 100 advertising insiders reveal how to build a portfolio that will get you hired.” And who doesn’t want to get hired? Great idea, Mr. Spencer. Loves it.
Book: breakinginbook.com/book
