Bill is a senior copywriter at EURO RSCG in Chicago, Grey Direct before that. His site starts with tasty campaigns for Brigid’s Bags and Parker Brothers … and then, wham! Check out the old school Rolex spreads. Fellow copywriters, if print is dying, know this: MC will be with you every step of the way. Together, we will march to the grave. Together, we will tap the dirt with our shovels. Together, we will raise our glasses to 36-point centered Palatino, 150 words of body copy and a tag that drives it all home in four. Salute!