A community of working portfolios.
January 12th, 2018

MC Best of 2017: 6 Sites That Made Us Go Damn

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Last MC Best Of 2017 post! There were so many great portfolios on MC in 2017, and so many sites that included projects that blew us away. If your site was posted on MC and isn’t included below, it definitely does NOT mean it didn’t make us go, “Damn.” It might mean your site was featured in a different Best of 2017 post, or was so good that we thought it wasn’t fair, or it might just mean MC is full of idiots (probably). That said, the portfolios below are really, really good.

 

Clarence Bradley: krop.com/clarencebradley

Daniel Lobaton: daniellobaton.net

David Roth: seriousboyfriend.com

Kapil Kachru: kapilkachru.com

Mark Mendelis: markmendelis.com

Steve Grimes: stevegrimescreative.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 11th, 2018

MC Best of 2017: 3 Crazy Fun Projects

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There’s no way for MC to go through all of the sites posted in 2017 and select the “best” projects. Impossible. But here are three that we couldn’t believe clients actually funded:

Shelley Barker’s Hot Wheels For Real: shelleybarkerwrites.com/project/hot-wheels

Jo Forel’s Boots Christmas: joforel.com/#/_boots-tis-the-season

Amanda Abrams Sriracha Lexus: amandaabramscopywriter.com/lexus-sriracha-IS

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 11th, 2018

MC Best Of 2017: Site Headline

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Got to give a shout-out to the most honest site headline of the year. Rebecca Wang’s “Copywriter—my Art Director didn’t help me with this.” Calling it like it is (love it). Bonus shout-out for Rebecca’s collection of button downs (on her About Me page). Impressive.

 

Rebecca Wang: rwangaroo.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 10th, 2018

MC Best of 2017: AD We Wish Would Set Our Type

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Content is king, but great art direction can make good content great, and great content incredible. Every time we visit Jon Arnold’s site, “The Coolville,” it’s always the same thing. Jealous jealous jealous. There’s nothing a copywriter values more than an art director/designer who knows their typography.

Portfolio: thecoolville.squarespace.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 10th, 2018

Best Of 2017: Site From Perú

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The world got crazy in 2017. Actually, it got crazy here in the States, not the whole world. Doesn’t take more than five minutes on MC before you realize it’s all about positivity. But for the first time, MC got a few comments from copywriter trolls that were nothing but bigotry and hate. Just want to reiterate here, comments like that will never appear on MC and anyone who submits them will be blocked from the site for life.

Now let’s get back to the positivity. In case you missed it, please check out Peruvian copywriter Hugo Eléspuru’s portfolio. It’s awesome. More international sites in 2018, please!

 

Portfolio: hugoelespuru.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 9th, 2018

MC Best of 2017: Strategic Set-ups

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One of the things MC gets asked about most is what makes a great project strategic set-up. What’s too much? What’s too little? Here are a couple of sites that got it just right:

 

Hunter Siegel: hcreates.com

Matt Benjamin: getmattbenjamin.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 9th, 2018

MC Best of 2017: Team Site

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It’s become rarer and rarer to see team sites on MC. The shrinking of agency land along with the growth of the permalancer life might be contributing to that. In any case, there was one team site that knocked our socks off in 2017 (did it ever): Jason Tisser (CD/Art Director) and Regan Kline (CD/Copywriter).

Tisser + Kline: tisserkline.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 8th, 2018

MC Best of 2017: Using Our Powers For Good

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As copywriters, art directors and designers, we use our creative powers to sell everything from cars to cake. (Cake?) That’s what we do. But most of us also try, from time to time, to use our powers to help make the world a better place. Special 2017 shout out to Scott Kirkwood, who’s managed to flip that equation and make a career out of making the world a better place.

 

Portfolio: scottkirkwood.work

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 8th, 2018

MC Best of 2017: First Impression

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There’s nothing more impressive than landing on a portfolio site and instantly recognizing, just by the thumbnails, amazing campaigns that have been hugely successful and won all kinds of awards. But toward the end of 2017, MC saw a couple of portfolios that did a little something different, and while they are a little slower to load—they sure do make an incredible first impression.

From Brian Phillips (hosted on Squarespace): bennypee.com

From Thanh Ngo: adsventures.life

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 7th, 2018

MC Best of 2017: Perfect Casting

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This is so subjective. But the casting in Brian Hallisey’s Jack-In-The-Box spot, “Advanced Burrito,” just kills us every time we watch it. The three students are just so. Dang. Perfect. “This is Intro to Burrito???”

Check it out (scroll down to “Advanced Burrito”): cargocollective.com/brianhallisey/JACK-IN-THE-BOX

And then, you can’t really do better than the lunks in this Planet Fitness spot by Clarence Bradley:

Check it out: krop.com/clarencebradley/#/150764

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 7th, 2018

MC Best of 2017: Best Site After 30 Years At 1 Shop

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After four years at Cramer-Krasselt (1984-1988), Bob Meagher joined Martin in 1988 and stayed there. And stayed there. And stayed there. Until 2017. What kind of book does that get you? A very, very, very good book.

Portfolio: bobmeagher.com

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 6th, 2018

MC Best of 2017: Most Comment Love

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We don’t get a lot of comments on MC. We don’t encourage them and curate the heck out of the ones we do get (only positive comments are posted, and sometimes it takes a day or two for them to get approved). By far, the majority of posts have zero comments, and if one gets two or three comments, that’s a lot.

Cameron Day’s post currently has 42 comments on his post. So much love. Winner!

Post: Click here

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 4th, 2018

MC Best of 2017: Bios

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Oh geez, what’s less fun that writing your bio? There’s nothing harder than describing yourself, let alone trying to sum up your professional career in a paragraph that communicates both “I’m amazing” and “I’m not a self-centered creative egomaniac.”

That said, a portfolio site bio does some important stuff:

  1. Acts like a handshake between the writer and guest (“Nice to meet you, thanks for being here”)
  2. If authentic (not just a pile of jokes), gives the guest vibe of the writer’s personality
  3. Tells the guest what they’re passionate about: as a creative person and in life

There are so many ways to write a great bio, and there are so many great, succinct bios on MC. This list features some that stood out for one reason or another.

 

Bob Meagher had Mike Hughes and Peter Frampton speak for him: bobmeagher.com/about

Cameron Day describes why he’s one lucky bastard: iamcameronday.com/about

Matt Johanning wrote an Elevator Version and a Stuffy Boardroom Version: mattjohanning.com/About-Matt-2

Shanteka Sigers includes a perfect combo of photo, reel, quick self-description, and some amazing LinkedIn-ish things: shantekasigers.com/aboutme

Jeff Oswald wrote a bullet point list of everything you don’t get from looking at his work: jeffoswaldwriter.com (click “ABOUT ME”)

Jimmy McDonald wrote a conversation with his kid self: jimmymcdonald.squarespace.com/about

Matt Benjamin’s bio is made up of quotes from other writers: getmattbenjamin.com/about-me

Mike Beamer includes the sweetest last line in a bio ever: heymikebeamer.com/about-avenue

Randy Warner includes a parrot and a delicious invention: randywritesstuff.com/about

Chris Belanger describes finding his voice: christianbelanger.ca/about

Andrei Slobtsov includes a story about the first McDonald’s in Moscow: andreis.co/about-andrei

Randy Tatum describes the difference between “Advertising” and “The Idea”: pilot-adv.com/Randy-Tatum-CD-Art-Director

Shelley Barker includes a superhero photo and a some superhero description of her writing experience: shelleybarkerwrites.com/about-me

Brittany Kittredge’s About section includes not one, but two appearances on Judge Judy: brittanykittredge.com/about

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

January 2nd, 2018

MC Best of 2017: Site URLs

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Let’s kick off Modern Copywriter’s Best of 2017 with the most basic of the basic: portfolio site URLs. For most of us, the best of all wURLds (your welcome) is YourName.com, but getting that isn’t always possible. Which means that many creatives end up having to write their URLs. Here are some of our favorites on MC in 2017:

 

Saying it like it is:

Ricky Lambert: rickylambertdotcomwastaken.com

Kevin MacPhee: kevinmacpheedotcomwastaken.com

 

Keeping it simple:

Matt Benjamin: getmattbenjamin.com

Mike Beamer: heymikebeamer.com

Randy Warner: randywritesstuff.com

Shelley Barker: shelleybarkerwrites.com

Mark Walter: markwrotethisurl.com

Flora Kim: astoldbyflora.com

Bo Han: bookofbo.com

 

Having fun:

Brian Bockelman popped off: poppinbockles.com

Cosmo Iannopollo got deep: iveoftenthought.com

David Roth got serious: seriousboyfriend.com

Shirley Chan got creative with dots: sh.irleygirl.com

Lisa Taylor kept it real: writinginyogapants.com

Miami Ad School Grads Caitlin Hickey and Joel Johnson kept it extra real: prettypleasehire.us

 

Big thanks to our MC Best of 2017 Sponsor, Mighty Recruiting. (Not affiliated in any way with featured creatives or their sites.) Big ups!

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