Matt is a freelance writer/CD based in Malibu, California. Holy smokes has he worked everywhere good: Apple, Wieden+Kennedy, Fallon, 180la, Leagas Delaney, Goodby Silverstein & Partners, Media Arts Lab and Crispin Porter + Bogusky. At those shops, he’s done killer work for Apple, Nike, Netflix, Subaru, adidas, HP, Coke and CNET—including the classic spot above. So awkward. So genius. One of MC’s all-time faves.