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September 2nd, 2015

Creative Strategist Wanted: Butchershop, San Francisco


Butchershop in San Francisco is on the hunt for a killer Creative Strategist. From Butchershop: “We’re looking for a writing-focused creative strategist who can produce brilliantly original digital and print ideas. Essentially, we need you to be a thinker. You’ll do a fuck-ton of research, process it and get comfortable explaining what you’ve learned to everyone else. You’ll come up with brand positioning statements. You’ll use your research to develop a brand’s identity, and you’ll work with designers, developers and other writers to prove out how that identity looks, feels, sounds and smells. You’ll mix creative thinking with your savant’s knowledge of digital strategies and technology to create pitches for clients and briefs—and you’ll do this again and again and still be hungry for more of it. You’ll develop a voice for clients and blow it out into website copy, media, headlines, ads, campaigns, scripts, etc.

What you’ll do:

  • Devise concepts and strategies that solve problems—creatively, fearlessly, definitively
  • Develop brand voice for our clients
  • Write persuasive, original copy for different audiences across various media
  • Work with clients, designers, developers and creative director to establish creative and business objectives, strategies, tactics and executions
  • Critique copywriting and approve final executions
  • Set the overall direction for the copywriting team
  • Conduct research in workshops, focus groups, interviews and internet scouring
  • Participate in and lead presentations with client executives
  • Learn and experiment with new, surprising and often irreverent ways in which to solve clients’ problems
  • Train and mentor junior writers and interns
  • Copyedit and proofread
  • Flex your brain muscles for a diversity of clients and industries

What you have:

  • 5+ years’ experience creating sharp ideas and campaigns
  • Preternatural writing and editing chops
  • Record of leading projects, campaigns and brand experiences with measurable results
  • Ability to manage multiple creative projects and deadlines simultaneously
  • Ability to write in a range of voices and capture different brands’ personalities
  • Positive attitude regarding creative direction and feedback
  • Low tolerance for bullshit in writing
  • Perspicacity: meaning you’re good at identifying holes and filling them
  • Willingness to defend your ideas (to the death if necessary)
  • Field smarts. You can name your favorite brands, sites, campaigns and writers. You’re up on your trends in design, digital content and technology.
  • Bachelor’s degree in English, philosophy, advertising, marketing, business, etc.”

Send your resume, cover letter and portfolio to: info@butchershop.com

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