January 28th, 2015
Ann is a freelance copywriter/ACD in Chicago, currently at Havas Worldwide on Citibank, after taking a year and a half off “to become a more insightful marketer to suburbanites and stay-at-home moms.” (Love that.) Since her last post on MC (04.06.12), she’s redesigned her site and added a bunch of new work. Time for an update!
October 8th, 2013
Prashant is a freelance sr copywriter in Chicago. You know, when MC used to think of Supercuts, MC thought $8. Or, now it’s probably like $20. (Who is MC kidding? It’s exactly $20 at the Supercuts in Corte Madera, CA.) So, it’s refreshing to see a Supercuts campaign featuring up-and-coming rock stars/DJs that doesn’t mention price. Probably pretty awesome for Supercutters out there, too. Nice.
July 22nd, 2013
Carolyn is a writer/group creative director at mcgarrybowen Chicago. Ton of work on her site for big name bevs like Crystal Light and Maxwell House. Beach Body (above) for Crystal Light is hilarious. The CL drinker’s delivery of “I can help you with that” and “I’m gonna get wet” are so perfect. Nice.
May 2nd, 2013
Tom is a copywriter/ACD at Factory Labs in Denver. All kinds of inspiring work for athletics brands on his site: The North Face, Oakley, Callaway, Killington Mountain Resort (“The Beast” above), and Gatorade. Almost enough to make MC want to go for a run. Almost.
April 6th, 2012
Ann is a copywriter/ACD at Euro RSCG in Chicago. The title of her site is “Fearless Copywriter in a Twisted World.” MC likes that. It is a twisted world. And CWs do have to be fearless when it’s time to put the words down on the paper. Or type the pixels onto the screen. Or present the stuff to the room. Or click open the email with the subject line “RND 1 FEEDBACK” with the red “!” next to it.
June 13th, 2011
Tom is a copywriter/CD in Chicago. His portfolio is just awesome, but his print section (“READ”) is especially sick: Altoids, Porsche, Gatorade, Bahamas. Yes, please.
June 8th, 2010
Liz is a copywriter/CD at Tribal DDB. So cool to see all of the different ways copywriters display their work. I was trying to think of how to describe Liz’s first five or six projects, and the word “placemats” popped into my head. Placemats with video, sound effects and links. So cool.
January 1st, 2010
Kent is a copywriter at CP+B, and was at Carmichael Lynch, element79 and DDB Chicago before that. His site is a classic blog format, everything on one page, which I find super easy to navigate. He’s got a great mix of work in his book, including a slick new site for Diamond Crystal Salt, hilarious Ted Ferguson TV and Real Men of Genius radio for Bud Light, and a campaign for Harley-Davidson featuring Marissa Miller. Enough said.
December 25th, 2009
Desmond is a copywriter/CD/SVP at DraftFCB in SF, before that Element 79, before that Leo Burnett. His site is my holiday gift to you. When you’ve had enough of the relatives and need a little break – pour a glass of wine, grab the laptop and excuse yourself for some advertising awesomeness.