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October 27th, 2016

Copywriter Wanted: Prudential, New Jersey

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Vicki Bokser, Senior Staffing Specialist at Prudential in Newark, New Jersey, is on the hunt for a copywriter. From Prudential: “Prudential’s unique internal full-service marketing & advertising agency has an opening for a Copywriter to be responsible for overall copywriting activities in accordance with strategic goals of the brand, the organization and its various business units. Versatile and conceptually strong in digital and offline channels. Experience with some of the following medium, web, video, social, as well as B2B and consumer print, out of home and marketing communications. Ability to develop strong campaign ideas and write compelling copy.

Roles & Requirements

  • Conceptualize platform ideas for business units targeting consumer & institutional audiences
  • Collaborate with Strategy and Media in the development of ideas
  • Craft copy for use in social media and other emerging media opportunities
  • Learn and internalize Prudential brand guidelines and visual standards
  • Drive processes that foster idea generation with a media-neutral mindset

Qualifications

  • BA or BS degree from an accredited university/college
  • 3+ years of copywriting experience; advertising agency experience preferred
  • Demonstrated conceptual ability in digital and offline channels
  • Ability to differentiate between an idea and an execution
  • Knowledge of financial services and products preferred
  • Proficiency in Microsoft Word and Office suite
  • Highly detailed oriented
  • Sound editorial judgment
  • Clear, concise and confident verbal communication skills
  • Intellectual curiosity and a team-oriented, collaborative spirit
  • Online portfolio demonstrating conceptual strength and skills in all media required”

To learn more and/or to apply: Click here

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