Category Archives: Richards Group

Steve Grimes

termites

Steve is a copywriter/creative director at The Richards Group in Dallas. All kinds of killer projects on his site, from “Nothing good happens after midnight. Except Denny’s.” to “Hacker” for Motel 6 (so perfectly relevant at the time of this posting!). Don’t miss his terrifying “Termites are monsters” spot for Terminix (above). Yikes!

Portfolio: stevegrimescreative.com

Todd Mitchell

barrel

Todd is a freelance copywriter/CD in Boston. Since his last post on MC over six years ago (05.10.10, so long ago), Todd’s been busy. Like, super busy. Including lighting the 26-foot high Jack Daniel’s Barrel Tree (above), which looks like inspiration for MC’s 2016 front yard holiday display. Yes, please. Welcome back, Mr. Mitchell.

Portfolio: toddmitchellhome.com

Lisa Papada

3percent

Lisa is a new copywriter at Richards/Lerma in Dallas, after interning at Publicis Seattle over the summer and graduating from San Diego Portfolio School before that. One of the most fun things about looking at a copywriter’s portfolio, other than the work, is the About page—so many writers have such interesting stories. Lisa’s About page is a perfect example. Such great energy with seven short paragraphs and one pic. You want to hire her before you even start looking at her projects. Dig it.

Portfolio: lisapapada.com

Scott Spooner

cheer

Scott is a copywriter at The Richards Group in Dallas. Since his last post on MC (05.15.12), he’s spent time at Goodby and Firehouse, added all kinds of projects to his portfolio, and is now back in Dallas at Richards. Don’t miss his transit posters for the National Cheerleaders Association (above) and his TV spots for Cisco—which explain a complicated product in a simple, engaging way. Awesome.

Portfolio: scottspooner.com

Ben Wyeth

gortons

Ben is a recent Ph.D grad in Advertising from the University of Texas at Austin, and will be starting at The Richards Group in June. (Big congrats!) MC could be wrong, but is this the first Doctor of Advertising on the site? More importantly, what does he do if someone yells “Is there a doctor in the house?” Um. Technically, yes. But unless you’re metaphorically choking on a 15-second Hulu pre-roll video … which happens ALL THE TIME … then um …

Portfolio: benwyeth.com

UPDATE: Craig Miller

tweedie

Craig is a copywriter/CD in Boston. Since his last post on MC (05.30.14), he’s gone full-time freelance and is willing to travel. He’s also added some new work to his site, including Water Critic Arthur Tweedie for PUR (above). Time for an update!

Portfolio: craigmillercreative.com

Craig Miller

dj

Craig is a copywriter/SVP/Group CD at Arnold Worldwide in Boston. Since his last post on MC (04.22.11), he moved from Crispin Porter + Bogusky in Boulder to Arnold, and added a bunch of new work to his portfolio—which just rocks. It’s one those sites where you go, “Oh, that campaign. And that campaign. And he did that campaign, too. Geeeez.” Just awesome.

Portfolio: craigmillercreative.com

UPDATE: Chad Rea

meeting

Chad is a copywriter/CD/entrepreneur/performer in Austin. Since his last post on MC (02.10.10), he’s got a ton of new work up on his site, launched like eight new companies, written and performed sketch comedy, done a bunch of voiceover work, and made some awesome silkscreen posters (including “Let’s Have a Meeting about a Meeting” above). MC gets tired just trying to sum it all up in one post. Tired, and inspired. Love it. This is what being a CW/idea factory is all about.

Portfolio: chadrea.com

Mike Fisher

Mike is a copywriter/CD in Dallas. He spent a serious chunk of time at The Richards Group (12 years), and his Behance portfolio is full of all kinds of Home Depot work—including the above billboard that hung at Texas Stadium, home of the Dallas Cowboys, owned by Jerry Jones. MC is neutral in all matters, and respects all 50 states, including Texas which is home to more than one great city and many, many awesome, creative people. But there’s no denying it. There’s only one Texas.

Portfolio: http://be.net/mikefishercreative

Jeff Van Zandt

Jeff is a copywriter/ACD at Cramer-Krasselt in Milwaukee. (Brand new gig, big congrats Jeff.) Check out this note to Jeff from Jason Alexander, after Jason received Jeff’s first script for his Jenny Craig Video Blog, “Jeff, I am literally blown away. Brilliant. I couldn’t have said it better. You truly got my voice down. I have no notes and anyone who knows me knows that is a first. It’s perfect. Go with it and thank you. If I ever run for office you are hired as my official speechwriter. Happy holidays. I’m telling my wife that I am blown away or in the words of George, ‘I am speechless. I am without speech’.” Nice.

Portfolio: vzcreative.com

Charlie Stephenson

Charlie is a senior copywriter at TBWA Chiat/Day, formerly at 72 and Sunny. There’s plenty of killer work for Zune on his site – including wicked video. But MC’s fave is a trophy for Charlie’s band Honchie featuring a plaque that reads, “International World Champions of Rock Music Honchie”. Sick.

Portfolio: charliestephenson.com

UPDATE: Sean McLaughlin

Sean has moved to W+K NYC from Anomaly. It makes me so happy to write that. Not that he left Anomaly. Anomaly is awesome. But Sean and I went to Oregon together, and there’s a bond between Oregon and W+K that’s deep. Seeing Sean land at Wieden makes everything right in the world. Big congrats, Sean. And for the zillionth time, thanks for Reservoir Dogs and The Afghan Whigs.

Portfolio: lugree.com

Chad Rea

Chad is a freelance copywriter/CD/social brand innovator/entrepreneur in Portland. Before all that, he was a CD at W+K, founder/CD of 86 the onions, and a senior creative at KesselsKramer (Amsterdam), Mother (London), and Pyro (Dallas). Remember Wizard of Oz, when the witch melted? That’s gonna be your brain after about 15 minutes on Chad’s site. I don’t even … I’m not sure if I … but what about … pure awesome.

Portfolio: chadrea.com

Mark Cacciatore

Mark is a freelance copywriter/CD in NYC. Before going freelance, he was an ECD, GCD, CD or ACD at oneseven, Saatchi, Y&R, Ammirati, BBDO, and DDB. To go through the work on his site, you first combine two heads representing new school and old school Mark into one mutant creature. Then you grab the mutant creature’s head and slide it down through campaigns that range from classic Cheerios TV to fun interactive banners for Ford.

Portfolio: www.the2ofme.com