January 23rd, 2017
Steve is a copywriter/creative director at The Richards Group in Dallas. All kinds of killer projects on his site, from “Nothing good happens after midnight. Except Denny’s.” to “Hacker” for Motel 6 (so perfectly relevant at the time of this posting!). Don’t miss his terrifying “Termites are monsters” spot for Terminix (above). Yikes!
June 8th, 2016
Todd is a freelance copywriter/CD in Boston. Since his last post on MC over six years ago (05.10.10, so long ago), Todd’s been busy. Like, super busy. Including lighting the 26-foot high Jack Daniel’s Barrel Tree (above), which looks like inspiration for MC’s 2016 front yard holiday display. Yes, please. Welcome back, Mr. Mitchell.
March 14th, 2016
Alf is a copywriter at The Richards Group in Dallas. Lots of hilarity on his site, including the above post for Chick-fil-A, which is so stupid it’s genius. Alf also has one of the most delicious sizzle reels in the history of sizzle reels. You can almost smell it.
October 23rd, 2015
Lisa is a new copywriter at Richards/Lerma in Dallas, after interning at Publicis Seattle over the summer and graduating from San Diego Portfolio School before that. One of the most fun things about looking at a copywriter’s portfolio, other than the work, is the About page—so many writers have such interesting stories. Lisa’s About page is a perfect example. Such great energy with seven short paragraphs and one pic. You want to hire her before you even start looking at her projects. Dig it.
July 16th, 2015
Scott is a copywriter at The Richards Group in Dallas. Since his last post on MC (05.15.12), he’s spent time at Goodby and Firehouse, added all kinds of projects to his portfolio, and is now back in Dallas at Richards. Don’t miss his transit posters for the National Cheerleaders Association (above) and his TV spots for Cisco—which explain a complicated product in a simple, engaging way. Awesome.
May 11th, 2015
Ben is a recent Ph.D grad in Advertising from the University of Texas at Austin, and will be starting at The Richards Group in June. (Big congrats!) MC could be wrong, but is this the first Doctor of Advertising on the site? More importantly, what does he do if someone yells “Is there a doctor in the house?” Um. Technically, yes. But unless you’re metaphorically choking on a 15-second Hulu pre-roll video … which happens ALL THE TIME … then um …
January 7th, 2015
Craig is a copywriter/CD in Boston. Since his last post on MC (05.30.14), he’s gone full-time freelance and is willing to travel. He’s also added some new work to his site, including Water Critic Arthur Tweedie for PUR (above). Time for an update!
May 30th, 2014
Craig is a copywriter/SVP/Group CD at Arnold Worldwide in Boston. Since his last post on MC (04.22.11), he moved from Crispin Porter + Bogusky in Boulder to Arnold, and added a bunch of new work to his portfolio—which just rocks. It’s one those sites where you go, “Oh, that campaign. And that campaign. And he did that campaign, too. Geeeez.” Just awesome.
May 6th, 2014
Maddie is a copywriter at The Richards Group in Dallas, almost one year into it after graduating from University of South Carolina in 2013. She’s already got some big Dodge Ram spots in her portfolio, plus cool work for Black Kow Fertilizer, American Classic Tea, and Sailor Jerry Rum. Good times.
February 3rd, 2014
Chad is a copywriter/CD/entrepreneur/performer in Austin. Since his last post on MC (02.10.10), he’s got a ton of new work up on his site, launched like eight new companies, written and performed sketch comedy, done a bunch of voiceover work, and made some awesome silkscreen posters (including “Let’s Have a Meeting about a Meeting” above). MC gets tired just trying to sum it all up in one post. Tired, and inspired. Love it. This is what being a CW/idea factory is all about.
June 17th, 2013
Jeffrey is a copywriter at The Richards Group in Dallas. He’s got a nice variety of clients and media on his site, including tons of work for Dodge Ram and GameStop. When you’ve got print, video and digital to show, does anything work better/simpler/faster than Cargo + Vimeo? If so, MC hasn’t seen it.
November 5th, 2012
Mike is a copywriter/CD in Dallas. He spent a serious chunk of time at The Richards Group (12 years), and his Behance portfolio is full of all kinds of Home Depot work—including the above billboard that hung at Texas Stadium, home of the Dallas Cowboys, owned by Jerry Jones. MC is neutral in all matters, and respects all 50 states, including Texas which is home to more than one great city and many, many awesome, creative people. But there’s no denying it. There’s only one Texas.
November 4th, 2011
Erin is a copywriter at The Richards Group in Dallas. She graduated from Portfolio Center in 2010, so her site has both of student and produced work—16 campaigns in all. So cool to see what someone did in school, and then what they do as soon as they land. Such an awesome time in the CW journey.
September 26th, 2011
Ryan is a copywriter/CD at TracyLocke in Dallas, where 7-Eleven is one of his clients. Which means that he gets to do campaigns for Slurpee, the most delicious beverage on the planet, with the President. (Not kidding.) Be sure to check out “7-Eleven—The Simpsons.” Genius.
April 22nd, 2011
Craig is a copywriter/CD at CP+B. The work on his site is presented as a simple reel, or downloadable reel/book. If you’re like MC, you see copywriter/CD at CP+B and you’re like, “Oh damn. This one’s going to kill.” Guess what? It kills.
April 1st, 2011
Jeff is a copywriter/ACD at Cramer-Krasselt in Milwaukee. (Brand new gig, big congrats Jeff.) Check out this note to Jeff from Jason Alexander, after Jason received Jeff’s first script for his Jenny Craig Video Blog, “Jeff, I am literally blown away. Brilliant. I couldn’t have said it better. You truly got my voice down. I have no notes and anyone who knows me knows that is a first. It’s perfect. Go with it and thank you. If I ever run for office you are hired as my official speechwriter. Happy holidays. I’m telling my wife that I am blown away or in the words of George, ‘I am speechless. I am without speech’.” Nice.
December 10th, 2010
Charlie is a senior copywriter at TBWA Chiat/Day, formerly at 72 and Sunny. There’s plenty of killer work for Zune on his site – including wicked video. But MC’s fave is a trophy for Charlie’s band Honchie featuring a plaque that reads, “International World Champions of Rock Music Honchie”. Sick.
October 15th, 2010
Wade is a copywriter/CD at The Richards Group in Dallas. Click on print, this is what you’ll find in order: Army ROTC, Huntington Trust, Chicago Lawyer, American Ductile Iron Pipe, a public speaking instructor, McDonald’s, an ad agency, McSorley’s Ale, and a Consider the Priesthood campaign.
August 2nd, 2010
David is a copywriter/CD in Dallas who, as he puts it on his LinkedIn profile, has spent the past nine years acting as a “marriage counselor between traditional and digital advertising.” From what I’m hearing, that’s something a lot of agencies are looking for these days.
May 27th, 2010
Sean has moved to W+K NYC from Anomaly. It makes me so happy to write that. Not that he left Anomaly. Anomaly is awesome. But Sean and I went to Oregon together, and there’s a bond between Oregon and W+K that’s deep. Seeing Sean land at Wieden makes everything right in the world. Big congrats, Sean. And for the zillionth time, thanks for Reservoir Dogs and The Afghan Whigs.