September 7th, 2016
Josh is an art director at Saatchi in Los Angeles. Tons of projects for Toyota on his site, including a series of influencer videos for 4Runner. Don’t miss “The Last Jump” by Chris McNamara (above), which shows what can happen when base jumping doesn’t go as planned. (Gulp.) Cool use of YouTube’s annotation feature for this project.
May 23rd, 2016
Ben is a copywriter/ACD at Zambezi in Los Angeles. Check out his site for Stance special edition Star Wars socks—which allowed fans to use the force when shopping without touching their screens. Awesome. Ben also wrote the tagline for Words With Friends, “May the best friend win.” If you’re a WWF junky like MC, that’s tagline rock stardom. But is Ben any good at WWF, you ask?! MC challenged him to a game (actually three), and can confirm: yes. He’s very good.
February 22nd, 2016
Rick is a freelance writer/CD/screenwriter in NYC. His Cargo site has 20+ links to projects for a crazy variety of brands from a crazy variety of shops in a crazy variety of media—plus one radio spot. Pour yourself a big glass of whatever sounds good and click away.
May 12th, 2015
Matt is a freelance writer/CD in Los Angeles. His site features 18 projects covering a huge range of media—with nice tight strategic setups that get you into the how and why of each in just a sentence or two. Been in the biz a few years and still kicking ass? Got a lot to show? This is how we do it.
March 9th, 2015
Justin is a copywriter/CD in NYC. Since his last post on MC (07.27.12), he’s gone full-time freelance, put together a new Cargo site, and added a bunch of new work—including the above for Capri Sun. So many killer projects all over his site. Really happy to have Justin back up on MC. Really awesome way to kick off the week.
March 2nd, 2015
Jeremy is a senior copywriter at NagaDDB in Kuala Lumpur, Malaysia. (Love international submissions. More, please!) He started life as a graphic designer, then switched to writing at his first agency. Check out his project for Yoshinkan Aikido, which uses pieces of bad guy faced-cake to promote self-defense classes for Malaysian women. Delish.
February 23rd, 2015
Since his last post on MC, New York art director/creative director Vlad Ivangorodsky has gone full-time freelance and has added a bunch of new work to his site, including the above GoDaddy spot for Barton F. Graf 9000 (that almost made the Super Bowl). Always love posting Vlad’s site up on MC, even though he’s not officially a copywriter. Good ideas are good ideas are good ideas.
February 4th, 2015
Tim is a freelance copywriter/CD in Minneapolis. Over the past 20 years, he’s worked at shops like Fallon, Carmichael, Arnold, Burnett, and Saatchi (geez), on more awesome accounts than MC can list here. Don’t miss his classic campaigns for Citi Simplicity Card and the VW Beetle, including the above spot “Squares.” Brilliant.
November 19th, 2014
Craig is a copywriter/SVP/ACD at Team Detroit in New York. As you might guess, his site (Cargo) features lots of auto projects, including Ford, Jeep, and Chrysler. He’s also included an old-school campaign for F&M Drug Stores featuring F&M President Dale Ward. Back in the day!
October 7th, 2014
Laura Bennett, Talent Scout at Saatchi & Saatchi X, is on the hunt for a copywriter for their Cincinnati, OH office. From Laura, “Saatchi & Saatchi X is a global leader in shopper marketing, revered as the hothouse for world-changing ideas and brand experiences. Through a passion for ideas, strategic in-store communications and a deep understanding of shoppers’ motivations, we create unique shopping experiences that improve shopper’s lives and leverage every product story. Saatchi & Saatchi X is part of the Publicis Groupe network, the world’s fourth-largest advertising agency holding company.
You will be working closely with the creative director, art directors and other writers to conceive, articulate, and create concepts and shopper marketing ideas. This includes experiential retail campaigns, QSR and retail product launches, franchise marketing campaigns, online, interactive, mobile and e-mail marketing campaigns, viral and all other shopper marketing initiatives and developing short and long form copy solutions.
If you believe:
- you can work with and sometimes lead a collaborative team that includes account planners, art directors, designers, producers from all sort of disciplines
- you are capable of solving shopper communication challenges with ideas that gets us more awards than we have already
- you have an outstanding portfolio that your granny fell in love with
- you can lead brainstorming sessions about why trolls gets angry after supper
- you can collaborate with creative team members to come up with conceptual and copy direction of branding and advertising initiatives for tomorrow’s pitch
- you can ensure copy tone and style are consistent with product identity even if you hate the product
- you can translate “This-Is-All-I-got” client briefs into engaging and effective copy concepts without drinking too much coffee
- you can convince your CD that you have 6+ years’ experience as an advertising writer
- you can work on multiple projects simultaneously and effectively juggle diverse writing demands without going to the restroom every half an hour
- you can handle the openness of everyone’s criticism here and still keep your sanity with a good heart
To apply or learn more, email Laura at: email@example.com
May 5th, 2014
Nick is a copywriter at Saatchi & Saatchi NY. You know, there’s nothing better than ads that make you laugh, like Nick’s Smooth Musings for Keystone with Keith Stone (“Bon Jovi. Which of course in French means, good Jovi”). Except, maybe, for ads that make you feel better about the world. Like Nick’s Super Bowl spot for Cheerios, or his videos for Goodwill. Nicely done, sir.
April 3rd, 2014
Stevie is a copywriter in London, currently freelancing at Droga5, previously at Channel 4 and Mother. He shares a site with AD/creative partner Emily Churches. Don’t miss Gay Mountain—their video showing Channel 4’s support of gay athletes at the Olympics in Sochi. Rawrrr.
October 24th, 2013
Christian is a copywriter at Publicis Mojo in Brisbane, Australia (MC’s first from Brisbane), but most of the work on his site is for Vietnamese clients. Which MC finds fascinating. Any other Australian CWs interested in submitting? MC would love to see more.
March 27th, 2013
James is a copywriter at BMF Sydney. His site URL is awoooooga.com and, as you can probably guess, there’s a ton of humor all over it. Lots of personal projects mixed in with ad work, which is cool. Love his stunt for Polycell.
July 27th, 2012
Justin is a writer/CD at Saatchi NY, previously at CP+B, Vitrorobertson, Arnold and Red Tettemer. Wow, what a portfolio. Hulu with Alec Baldwin, Best Buy twelpforce, Burger King, ESPN, Miller, Volkswagen, and it keeps going like that. Love it love it love it.