Category Archives: Y&R

James Maravetz

LooseCannon

James is a writer/director at Storyfarm in Baltimore. Since his last post on MC (08.07.14), he’s been busy. From James: “After years of working as a Creative Director at big agencies like Crispin and Saatchi, I decided to pursue my dream of directing commercials myself. I moved to Baltimore and took over the creative and directing duties for a film production company called Storyfarm. With my advertising experience, combined with Storyfarm’s production capabilities, we’ve created an interesting niche for ourselves as a hybrid ad agency/production company. Now I’m writing and directing content directly for clients, usually without an agency go-between.” Dig it.

Portfolio: jamesmaravetz.com

Jeff Oswald

dude

Jeff is a freelance senior writer/ACD in Chicago. It’s been over two years since his last post on MC (04.23.15), so way past time for an update. Don’t miss his Bud Light page, featuring Conan (“Vroom-vroom party starter” heh-heh) and “Dude Vegas.” MC has but one word. Dude.

Portfolio: jeffoswaldwriter.com

Gino Bernabé

americancolors

Gino is a senior copywriter from Italy at Fahrenheit DDB in Peru. Before Fahrenheit DDB, he was at Y&R Perú, where he joined as an intern copywriter—at the young age of 32. Since then, he’s built an awesome portfolio of work for clients like American Colors (above), the Peruvian Cancer Foundation, LAN Airlines, and Toyota. Love it.

Portfolio: ginobernabe.com

Craig Baldo

craig

Craig is a copywriter/CD/comedian in NYC. So much awesomeness all over his site, including Lumbergh for Atlassian (above), stand-up on Conan (wow), cartoons with Harry Bliss (featured in The New Yorker amongst others), and a page of tweets that made coffee shoot out MC’s nose. So good.

Portfolio: craigbaldo.com

Andy Lewis & Stephen Giem

stephenandy

Andy Lewis is a senior copywriter in San Francisco. He’s work-married to senior art director Stephen Giem and they’ve consummated the relationship with a joint portfolio site that’s hilarious and all love. It links out to their individual sites, which is a great way to do it. The couple is asking for whiskey or gin in lieu of gifts, which you can send directly to MC.

Portfolio: stephenandandyforever.com

Jeff Oswald

will2

Jeff is a senior writer/ACD at Cossette Chicago. Since his last post on MC (01.30.14), he moved from Jacobson Rost to Cossette, made a new site, and added new work—including a bunch for McDonald’s. MC wonders: How do copywriters who work on McDonald’s avoid eating McDonald’s all the time? Or is that just MC? Arrrg.

Portfolio: jeffoswaldwriter.com

Edward Ong

yoda

Edward is a writer/CD in Malaysia. (Two CWs from Malaysia in one week. Dig it.) There are a ton of projects in his portfolio and a huge variety—from Penguin Books to BMW, Tiger Beer to posters for his agency’s Star Wars-themed Christmas party. Projects are divided into two categories: Copy and Everything Else. With so much content, that makes it easier to concentrate on just the writing, if that’s what you’re into. Which, being MC, we are.

Portfolio: edwardong.solutions

UPDATE: Vlad Ivangorodsky

dog

Since his last post on MC, New York art director/creative director Vlad Ivangorodsky has gone full-time freelance and has added a bunch of new work to his site, including the above GoDaddy spot for Barton F. Graf 9000 (that almost made the Super Bowl). Always love posting Vlad’s site up on MC, even though he’s not officially a copywriter. Good ideas are good ideas are good ideas.

Portfolio: vladislav-ivangorodsky.com

UPDATE: James Maravetz & Vlad Ivangorodsky

youcan

Since their last posts on MC, James Maravetz (01.28.13) and Vlad Ivangorodsky (honorary AD 10.15.12) have combined their insane portfolios into one super insane portfolio site. MC found it impossible to choose which project to feature, there’s so much killer work, but what’s above seemed appropriate. In athletics and creative, you can’t until you can.

Portfolio: cargocollective.com/vladandjames

Elizabeth King

db.bacon1

Elizabeth is a copywriter/ACD at Kirshenbaum in NYC. She’s got tons of awesome work for BMW all over her site, and that’s really what MC should have featured above. But then, as Elizabeth put it, “Diamonds are a copywriter’s best friend.” Don’t miss Wall Street Journal Print, with side-by-side ads for the BMW 6 and 7 … Sterling, Draper … so good.

Portfolio: kingportfolio.com

UPDATE: Will Bright

bmw

Will is a copywriter/CD in NYC. Since his last post on MC (05.24.2012), he’s got a ton of new work up on his site, including the above spot for the new BMWi launch that’s running during the Olympics—which kicked off this weekend in Sochi. In fact, MC just saw it while watching Luge. Dig it.

Portfolio: bloodsweatideas.com

James Maravetz

James is a copywriter/CD at Crispin in Boulder. (This is a good one, kids.) All kinds of fantastic work on his site for brands like MetLife, Xerox, Arby’s, Vitaminwater, and Under Armour (campaign for women—nicely done, sir). Don’t miss the bottom link, ME/WORK EXPERIENCE. Loud, proud and …

Portfolio: cargocollective.com/jmaravetz

Elizabeth King

Elizabeth is a senior copywriter at Kirshenbaum NYC. She’s got a ton of killer stuff for BMW up on her site, plus De Beers, Starz, Smirnoff, Wendy’s, awesome. From her Elizabeth King • Copywriter page: “Advertising is not for those who like things winded. Long copy is dead. We’re no longer writers, we’re thinkers, right?” Hmm, wonders MC. Writers = thinkers. Maybe there just aren’t any readers left?

Portfolio: kingportfolio.com