A community of working portfolios.
September 11th, 2017

Copywriter Wanted: YETI, Austin

yeti

Ok, this is a new one for MC, but super cool(er). Nicole Waisman, Talent Acquisition Coordinator at YETI coolers in Austin, is on the hunt for a writer. From Nicole: “At YETI, you will have the opportunity to create something extraordinary. You will make a real impact because you are the type of person who thrives on cutting a sustainable path.

The Copywriter will work as a collaborative part of YETI’s award-winning Creative Services team and is responsible for crafting the voice of the brand across multiple touch points, including digital media (yeti.com, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and internal projects. The Copywriter will also act as a mentor to other copywriters on the team, ensuring a consistent brand voice. The copywriter is expected to actively contribute to the development of new ideas and create polished, final deliverables whether working solo or with other creatives.

A look at your day-to-day

  • Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives
  • Brainstorms, concept, collaborate, comp, and present innovative creative marketing and advertising work that garner buy-in while netting measurable results
  • Work in YETI’s in-house creative team to create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, video content
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
  • Be a steward of and maintain the YETI Brand in all creative created in-house.
  • Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
  • Creative evolution – stay up to date with branding and advertising in all mediums

Now for a little bit about you….

  • 3 or more years in an advertising or in-house creative role
  • Experience with consumer product brands
  • Experience in both print and digital marketing/advertising
  • BA in English, communications, journalism, or a related field
  • Mastery of written communication, both short- and long-form
  • Proven creative ability
  • Strategic thinker with the ability to solve problems, even when they are not fully defined
  • Ability to present and sell creative ideas
  • A solid understanding of marketing and advertising principles
  • An exceptional copywriting portfolio website
  • Excellent time management and organizational skills
  • Accuracy and attention to detail
  • An understanding of the latest trends and their role within a commercial environment
  • Ability to thrive in a collaborative team environment
  • Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
  • Ability to work on multiple projects simultaneously and effectively juggle different writing demands

Perks At YETI?  We’ve got ya covered…

  • YETI Swag Package
  • Employee discounts on YETI products
  • Friends and Family discounts on YETI products too!
  • Lunch with our cool Ambassadors from the outdoor industry – get a chance to meet & break bread with your favorite fishing guides, BBQ pit masters and hunting pro’s
  • 401K match
  • 3 weeks PTO
  • Loyalty Leave: 1 extra day of PTO with each year of service (up to 20 days PTO after 5 years)
  • Day of Service – 1 day per year to do community volunteer work
  • Medical, dental, and vision insurance
  • Employee Development Opportunities
  • Casual work environment – what else would you expect for a cooler company?
  • Standing desk options
  • Discounts with outdoor vendors / clients (such as Patagonia, Kuhl, Costa, etc)”

For more info or two apply: Click here

August 28th, 2017

Cameron Day

bag

Cameron is a freelance writer/CD in Austin. He’s the son of Guy Day (co-founder of Chiat/Day) and the “PAST” page on his site is a who’s-who list of amazing clients and agencies. Clicking through his work, you see why—great writing all over the place. So what does MC choose to feature? A grocery bag, of course! It just perfectly sums up what a copywriter’s portfolio should be about. You may spend 30 years writing the hell out of everything from Super Bowl TV to Rolling Stone print, but in the end it’s that grocery bag you nailed that makes it to the top. Great writing is great writing, no matter where it appears. Love it.

Portfolio: iamcameronday.com

May 17th, 2017

Shanteka Sigers

sigers

Shanteka Sigers is a copywriter/strategist/ECD at Sanders/Wingo in Austin, Texas. Since her last post on MC (back on 11.02.11), she’s worked on and overseen projects for huge brands including Chevrolet (above) and AT&T, spoken at SXSW and the 3% Conference, been featured in CA and Complex, and won an EFFIE and ADDYs. Definitely time for an update.

Portfolio: shantekasigers.com

September 29th, 2016

Dominique Curtis

guys2

Dominique is a copywriter at Sanders\Wingo in Austin, Texas. Every once in a while, you see a scene in a spot in a fellow copywriter’s portfolio and think to yourself, “He/she wrote that so that he/she could be on-set for that scene.” The above for Dominique’s AT&T spot featuring Jenifer Lewis qualifies. Dig it.

Portfolio: dominiquecreates.com

August 29th, 2016

David Rakowiecki

david

David is a freelance copywriter/filmmaker in Austin, Texas. In addition to projects for MetLife, Amstel Light, Verizon, and Heineken on his site, you can view the trailer for his first feature film, Spoiler Alert. Love to see a copywriter who’s pursuing big screen dreams at the same time. Big ups!

Portfolio: davespots.carbonmade.com

July 27th, 2016

David Ashton

lebron

David is a copywriter available for freelance or full-time in Austin, Texas, previously at iris in Chicago. (Just made the move this summer after getting married, congrats David!) His portfolio is a mix of produced and spec work, from big McDonald’s Monopoly spots with LeBron to a One Show Young Ones Finalist/Merit Award winner for Save The Arts.

Portfolio: thedavidashton.com

May 30th, 2016

Chad Rea’s Bionic Arm

chad

Chad Rea is a writer/creative/director/entrepreneur in Austin, Texas. Since his last post on MC (02.03.14) he’s started a video content company called Bionic Arm. Check out the adorable/hilarious/sad video “Year of the Goat (1991)” Bionic Arm did for New Belgium Ale (above). Fantastic acting by Goat Man. Love it.

Bionic Arm: bionicarm.com

Chad’s portfolio: chadrea.com

December 21st, 2015

The Holiday Card: The Movie

As an ad agency copywriter, there’s no more terrifying assignment than the annual agency holiday card. Unless you turn that assignment into a video about how terrifying it is, instead of actually making the card. Tip o’ the hat to Sanders\Wingo. Nailed it.

November 28th, 2015

Jeff Richey

kansasCARGO_o

Jeff is a senior copywriter at Sanders\Wingo in Austin. (His site was submitted to MC by Alan McCoy, big ups!) Lots of cool projects in his portfolio for brands like Republic Tequila (above), AT&T (featuring Paul George), and Run For The Water—a charity run in Austin that gives one person in Burundi, Africa clean drinking water for life for each entry. Good times.

Portfolio: cargocollective.com/seejeffwrite

September 30th, 2015

Jon Miller

caps

Jon is a writer at GSD&M in Austin. All kinds of cool ideas in his portfolio, including an under-the-bottlecap campaign for Pacifico that transports beer lovers to different GPS locations around the globe. And a pretty stop-motion video campaign for Lennox iComfort S30. And an “unshame your pets” campaign for Stainmaster. Dig it.

Portfolio: jonjmiller.com

September 28th, 2015

Derek Bishop

shiner

Derek is a copywriter at McGarrah Jessee in Austin. All kinds of great work on his site (Indexhibit), including tons of quirky awesomeness for Shiner beer, plus YETI, Guitar Center, and Merrick dog food. Don’t miss “Jump” for Merrick. Could watch that all day.

Portfolio: ilikederek.com

May 29th, 2015

U of Texas at Austin Week 2015 – CW Grads

texas-longhorn2

Ladies and gentlemen, MC is honored to present the portfolio sites of 13 2015 University of Texas at Austin graduating copywriters (in alphabetical order):

Mary Adams Bode – maryadamsbode.com

Warner Boin – warnerboin.com

Hayden Butler – haydenroybutler.com

Allison Burzlaff – allisonburzlaff.com

Jason Cahill – jxlc.co

Rachel Dawer – racheldawer.com

Colleen Hoofard – colleenhoofard.com

Lauren Lakin – laurenlakin.com

Cynthia Osborn – cargocollective.com/osborncynthia

Kait Pennybacker – kaitpennybacker.com

Lacey Rouse – laceyrouse.com

Hannah Sanderson – hannahsanderson.com

Lulu Wimberly – luluwimberly.com

May 28th, 2015

U of Texas at Austin Week 2015 – Hannah Sanderson

shred

Lots of smart work in Hannah’s portfolio, including projects for Swingline Paper Shredders (above), Dramamine Kids, Lumen, Fix-A-Flat, and Merry Maids. Who hasn’t needed an anonymous Merry Maids postcard for a friend with an especially disgusting bathroom? The world needs this campaign.

Portfolio: hannahsanderson.com

May 27th, 2015

U of Texas at Austin Week 2015 – Hayden Butler

RoachObits

Campaigns for pest control aren’t uncommon in student portfolios, but to MC’s knowledge Hayden’s for Combat is the first to feature a full newspaper obituary page of roaches. So fun to write, geez. He’s also got cool projects for Monoprice, Jambox, Happy Socks, and Black Rock Charters. Good stuff.

Portfolio: haydenroybutler.com

May 26th, 2015

U of Texas at Austin Week 2015 – Lulu Wimberly

texashat2

So much funniness in Lulu’s portfolio. Don’t miss her guinea pig campaign for Paul Mitchell The School (nice Photoshop work), Winnebago (so retro), and Lucchese (so Texas). And hats off to the spinning toilet landing page. Genius.

Portfolio: luluwimberly.com

May 25th, 2015

U of Texas at Austin Week 2014 – Rachel Dawer

viking3

Texas at Austin Week on MC kicks off with Rachel Dawer, who was kind enough to coordinate with MC and help make this week happen. (No surprise she made Dean’s List!) Don’t miss her campaign for SportClips (above), which is the most perfect campaign for SportsClips ever. Dig it.

Portfolio: racheldawer.com

April 6th, 2015

Chris Vandersall

cookies

Chris is a junior copywriter at GSD&M in Austin. The first project in his portfolio is an adorbs holiday spot for Walgreens called “Cookies For Santa.” MC’s favorite part? The minivan cranking a spinout into its parking space out front of a Walgreens. Which means they had to hire a professional stunt driver to do that. Which is just rad.

Portfolio: cargocollective.com/digitalbriefcase

February 20th, 2015

Intern Team Wanted: R/GA, Austin

rgaaustin

Chris Cima, Creative Director at R/GA in Austin, is looking for an intern creative team. From Chris: “R/GA Austin is on the hunt for an intern creative team. We’re looking for both a writer and designer/art director. We’re willing to build a team from two solo badasses or if we find a pre-built team that has a great book, even better. The plan is to make this team an active part of our creative department and get them on real projects to see what they can do with enough guidance to keep their heads from exploding.” Love it. To learn more and to apply, click the links below.

Copy: Click here

Visual: Click here

November 5th, 2014

Scott Rostohar

roller

Scott is a copywriter at Sanders\Wingo in Austin. His site features lots of digital and social projects, plus 100 days of beats, his blog about technology in advertising, a video of what it’s like to be a copywriter, and a children’s book that tells the story of Scott and his girlfriend—a second grade teacher (adorbs).

Portfolio: scottrostohar.com

August 18th, 2014

Cesar Vallejo

site

Cesar is a new copywriter from Orlando, now in Austin. One of the fun things about MC, in addition to seeing great work from great copywriters, is checking out how that work is presented. Cesar’s site is a WordPress template (from themeforest) that he spent some serious time customizing (with the help of YouTube tutorials). Looks fantastic.

Portfolio: cesaravallejo.com

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