A community of working portfolios.
June 15th, 2017

Hugo Eléspuru


Hugo is a senior copywriter at Fahrenheit DDB in Lima, Peru. (Hello, Peru!) All kinds of awesome creative strategic campaigns on his site, including an extreme price hike on Mother’s Day for gifts no mom wants to receive, using fast internet to slow down speeding drivers, and popcorn boxes that promote equal lending mortgages for same-sex domestic couples. Dig it.

Portfolio: hugoelespuru.com

June 22nd, 2013

UPDATE: André Toledo

André is a copywriter at Y&R Perú. Since his first post on MC in August 2011, he’s got a shiny new Cargo site and a whole bunch of new work on it. Definitely time for an update.

Portfolio: cargocollective.com/andretoledo

December 5th, 2012

Jorge Soto

Jorge is a copywriter/CD at Y&R in Lima, Perú. (His site was submitted by André Toledo from Y&R Perú. Big ups, André.) MC had trouble deciding which to feature: the above campaign for League Against Cancer or Jorge’s campaign for Banco Financiero. In the end, underwear wins. Ha! Sorry.

Portfolio: cargocollective.com/coquisoto

August 15th, 2011

André Toledo

André is a young copywriter at Y&R Lima (the most awarded agency in Perú, I’m told). Here are a couple of things that are nice to see in a young CW’s portfolio. One, a simple execution of a cool idea, like André’s Lady Speed Stick video. Two, the ability to take pre-existing product footage and make something out of it, like Andre’s spots for Toyota Advantage Edition. Well done.

Portfolio: cargocollective.com/andretoledo

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