Category Archives: New York

Andrew Hajjar

Andrew is an ACD/copywriter at McCann in NYC. The work in his portfolio is killer—but it’s the format of his book that puts it over the top. Andrew has created #BAÑOBOOK: “the first Instagram-based copywriting portfolio designed to fight dwindling site visits by focusing on ‘toilet-top’ rather than ‘desktop’ views.” Instead of describing it further, MC encourages all to have a seat, take a load off, and enjoy.

Portfolio (best viewed on mobile): @andrewhajjardotcom

Evan Colten

Evan is a new copywriter in NYC on the hunt. He’s got a revamped portfolio he put together with a little help from his friends (didn’t go the portfolio school track). It features a great mix of clients and media, including Duracell IG stories (above), digital OOH for Fidelity investments, Zara print, Nissan Leaf ambient, IAMS pre-roll video, and Nicoderm CQ product design innovation. Can’t wait to see where Evan lands!

Portfolio: coltencopy.com

Griffin Robillard

Griffin is a junior copywriter/musician in NYC, previously at Fifteen Degrees. The first project on his site is Joycestick VR, “a fully immersive virtual reality adaptation of James Joyce’s Ulysses.” Doesn’t get more modern copywriter than that. Also, don’t miss his Music page, featuring his track “Cracks in the Ceiling” and photos from his 22-day U.S. tour. Good times.

Portfolio: grobocopywriter.com

David Butler

David is a copywriter at MKG (Experiential Marketing) in Brooklyn, NYC. All kinds of fun projects in his portfolio, which he’s designed to look exactly like a Gmail inbox (complete with easter eggs including the search bar, green minimize button, hamburger menu, etc.). Dig it. Also dig the photos of David’s foster dogs. High-five, DB. You’re good peeps.

Portfolio: imdavidbutler.com

Robbie Izar

Robbie is a copywriter/ACD at Saatchi & Saatchi NYC. So much awesomeness all over his portfolio. Don’t miss his first project “Marshmallows Only” for Lucky Charms (hello, dream project). Also, Hipster or Horse, because laughing. Also his About Me bio writeup, which is just about perfect. Love it all.

Portfolio: robbieizar.com

Ryan Prescott

Ryan is a senior copywriter in NYC. Cool variety of projects for some killer clients on his site, including Pepsi (“Nickname Everything” with Luke Kuechly of the NFL’s Carolina Panthers, above), Budweiser OOH, Bud Light, BIC, and Sony. Don’t miss his IG personal project, RP the Influencer, Ryan’s take on social influencer-ness. So painfully influential.

Portfolio: ryanprescott.carbonmade.com

Sam Isenstein

Sam is a freelance copywriter/ACD in Brooklyn, specializing in concept development, VR experiences, digital creative and content. Since his last post on MC (back on 09.12.14), he’s added all kind of killer projects to his site, including work for Adidas (above), Jägermeister, and Mt. Dew (Puppy Monkey Baby Builder, so good). Time for an update!

Portfolio: samisenstein.com

Sam Hoffman

Sam is a new copywriter at RPM (an agency that specializes in marketing for Broadway, so cool) in NYC and a recent graduate of The University of Texas at Austin. All kinds of fun stuff on his site, from campaigns for Reynolds Wrap (above) and Pill Pack, to a book “Where Good Apples Go Bad” for Angry Orchard Cider, to his killer IG feed. Dig it.

Portfolio: samuelhoffman.net

Pete Pirone

Pete is a copywriter at Newell Brands in NYC, before that Macy’s. His book is mostly a mix of spec projects (always fun to see), including work for Whole Foods, Citi Bike, Squarespace, Snyder’s, GNC, and Cartoon Network (above). He’s also got separate pages dedicated to digital writing and personal projects—the latter focused on Walt Disney World, of which Pete is a huge fan. (As is MC.) “In every job that must be done, there is an element of fun.” – Mary Poppins.

Portfolio: petepirone.com

Grant Smith

Grant is a freelance copywriter/CD in NYC. His portfolio was one of the first posted on MC way back on 12.16.09, almost 10 years ago (how has it been that long?). It was amazing then—and even more amazing now. His site is one long page of killer projects including New York Lotto, FedEx, BBC World, Toyota, AT&T, Red Stripe (classic), Monster, Mountain Dew, Footlocker, Fox Sports, Guinness, and Vonage (above). Stoked to have Grant back up on MC.

Portfolio: grantsmithadvertising.com

Chris Baker

eyepeople

Chris is a freelance copywriter/CD in NYC. His LinkedIn page states that he was named one of Wall Street Journal’s hottest freelance copywriters 2018, but that’s kind of hard to believe because it also states that he “hasn’t had shit in the Economist.” So. Not sure how one reconciles that. He did, however, come up with “Seeing Eye People” for Buzzfeed (above) which is both hilarious and cringeworthy, because it’s 100% that it’s going to be a real service someday. 110%.

Portfolio: ilovechrisbaker.com

Michael Crawford

love

Michael is a new copywriter in NYC on the hunt for his first full-time gig. A self-described “do-gooder,” his portfolio is loaded with do-good projects, spec and produced, from Instagram 911 to #lovemustwin for Freedom to Marry (above). His site is hosted on Squarespace and visitors can scroll the whole thing without a click (cool). Can’t wait to see where he lands!

Portfolio: dmcrawford.com

Blake Morris

tide

Blake is a copywriter at Saatchi in NYC. Since his last post on MC just about two years ago (03.21.16), after graduating from Creative Circus, he’s been busy. All kinds of killer projects for Tide on his site, including some of the best spots (if not the best) from the last Super Bowl, plus videos with Terry Bradshaw and Gronk. That’s a good first two years!

Portfolio: blakemorris16.com

Shevek Anandan

scream

Shevek is junior copywriter at McCann in NYC and a graduate of Creative Circus. All kinds of killer projects in his portfolio and lots of great writing throughout. At the top of his site’s homepage is the line, “Here’s the work, and here’s the pudding if you’re short on time and just want the proof.” Click “here’s the pudding” and you go to another page that breaks out his work into Headlines, Commercials, Case Studies, Integrated Campaigns. Click on Headlines and you’re greeted with (in addition to some great lines), “Currently at a 200:1 embarrassing-scribble to solid-line ratio, but every 1 feels so damn good.” Amen.

Portfolio: shevekanandan.com

Greg Kissler

ibm

Greg is a senior copywriter at Ogilvy NY. Since his last post on MC (back on 08.04.14, when he was a jr copywriter at Merkley+Partners), he’s been busy. All kinds of awesome projects for IBM on his site, including IBM Mobile, IBM Cloud (above), IBM Watson, and IBM Marketing. Plus a couple of projects for Mercedes-Benz. Plus some killer photography. Dig it.

Portfolio: gkissler.com

Zach McKinney

verizon

Zach is a copywriter at R/GA in NYC. (Also a fellow University of Oregon grad, go Ducks!) He’s got a bunch of cool projects for Verizon up on his site, including Find The 8 (above), an AR game that somehow got over 360,000 people to use SnapChat for an average of 31 minutes each. Love the project video they put together for it, too.

Portfolio: imakegood.work

Al Merry

readyforlove

Al is a freelance copywriter/CD in NYC, previously at Wieden + Kennedy in Amsterdam, NYC, and London, BBH before that. Holy smokes what a portfolio. There are so many amazing Nike projects on Al’s site, it’s almost a crime not to feature one of them. However, the above spot for Gap just killed MC when it came out, so it’s the one. But please, grab a beverage of your choice and a comfy chair, and take your time with Al’s site. It’s awesome.

Portfolio: alastairmerry.com

Nechama Muchnik

unsick

Nechama is a copywriter in NYC. All kinds of super smart ideas on her site including Unsick Day for America’s Health (above), Find Your Formula for Streeteasy, Before It’s Normal It’s Art for MoMA (MC’s daughter is getting those socks), and a genius idea that’s going to make 99% of copywriters seeing it think to themselves, “How did I not think of that???” Biters by Oral-B, pens that improve your oral hygiene while you chew ’em. Brilliant.

Portfolio: nmuchnik.com