A community of working portfolios.
July 19th, 2017

James Moffitt


James is a copywriter/content strategist at Release The Hounds, and he teaches at VCU’s Robertson School of Media and Culture. Since his last post on MC (12.16.15), he’s got the new gig at RTH and posted a bunch of killer new projects to his site, including PatiYogi for Eagle Bay Pavers (above) and The SoundView Project, which aims to create awareness about the importance of music education in schools. Time for an update!

Portfolio: jamesmoffitt.carbonmade.com

April 27th, 2017

VCU Brandcenter Week 2017


For everyone not able to attend VCU’s recruiter sessions this week (over 200 attending), MC is honored to present the portfolio sites of 26 graduating art directors and 25 copywriters (in alphabetical order). Congrats to all!



Maddy Baldwin (copywriter) – maddybaldwin.com

Will Bareford (copywriter) – willbareford.com

Elizabeth Bassett (copywriter) – elizabethbassett.com

Kelly Cabaniss (copywriter) – kellycab.com

Mike Cardamone (copywriter) – mecardamone.com

Samuel Case (copywriter) – samcase.net

Dennis Chen (copywriter) – denniskchen.com

Tom Daley (copywriter) – tomdaleyhere.com

Kevin David (copywriter) – kmdavid.com

Kaitlin DeMayo (copywriter) – kaitlindemayo.com

Jeff Dunn (copywriter) – jeffdunncw.com

Caroline Gallalee (copywriter) – carolinegallalee.com

James Gross (copywriter) – jamesisgross.com

Lizzy Hopkinson (copywriter) – lizzyhopkinson.com

Chris Kessler (copywriter) – iamchriskessler.com

Matt Klugman (copywriter) – mattklugman.com

Conor McFarland (copywriter) – conormcfarland.com

Jessica New (copywriter) – jessicanew.com

Matt Neylon (copywriter) – matt-neylon.com

Tim Shumar (copywriter) – timshumar.com

Jeff B. Tune (copywriter) – jeffbtune.com

Matthew Waronker (copywriter) – mattwaronker.com

Dean Weber (copywriter) – dean-weber.com

Rich Whelchel (copywriter) – richwhelchel.com

Jenny Yoon (copywriter) – jennifermiayoon.com



Majic Aubert (art director) – majicaubert.com

Tony Avila (art director) – amavila.com

Jake Broglio (art director) – jake-broglio.com

Gianna D’Amico (art director) – giannadamico.com

Raven Delisle (art director) – raivenad.com

Elliot Eliash (art director) – ellioteliash.com

Frank Garguilo (art director) – frankgarguilo.com

Josh Gherghel (art director) – joshgg.com

Jason Goldberg (art director) – jasongoldberg.co

Beth Hughes (art director) – jelizabethhughes.com

Samantha Jolley (art director) – samanthajolley.com

Andrew Jones (art director) – andrewcj.com

Jessica Kemmerling (art director) – jessiekemmerling.com

Maria Kouninski (art director) – mariakouninski.com

Steph Langan (art director) – stephlangan.com

Chris Lumain (art director) – chrislumain.com

Alex McClelland (art director) – alexgmcclelland.com

Jasmine McCrae (art director) – jasminelmccrae.com

Héctor Rivas (art director) – hector.works

Wesley Ruff (art director) – wesleyruff.cool

Jessica Sugerman (art director) – jessicasugerman.com

Ken Tsuchiya (art director) – kentsuchiya.com

John Worthington (art director) – jkworthington.com

Liwen Xu (art director) – liwenxu.com

Jansen Yoder (art director) – jansenyoder.com

Holly Younce (art director) – hollyyounce.com

April 26th, 2017

VCU Brandcenter Week – Alex McClelland


Alex is a brand new art director fresh out of VCU. When a CD hires a new creative, one of the first things they often say is some version of: “Scare me! Don’t hold back. We can always reel you back in—but out of the gate, just go for it.” Ok, so Alex’s Peeps project is just flat-out scary (above). So is her creepy eyeball homepage. And Gollum Girl illustrations. (PS, don’t miss her Illustrations page. So cool.) Love it all.

Portfolio: alexgmcclelland.com

April 25th, 2017

VCU Brandcenter Week – Will Bareford


Sometimes the best ideas are the simplest ideas. And the stupidest ideas (in a good way). Will’s project for Arby’s at the Super Bowl is both—it literally puts Arby’s at the Super Bowl, a sandwich in a seat. #WeHaveTheSeats. So dumb. So genius. Plus, it’s Arby’s. Possibly the perfect student campaign.

Portfolio: willbareford.com

April 24th, 2017

VCU Brandcenter Week – Caroline Gallalee


VCU Brandcenter Week on MC (yay!) kicks off with copywriter Caroline Gallalee. Being a copywriter is all about ideas and prose and collaboration and humor and fearlessness—but it’s also about enthusiasm and optimism and putting yourself the heck out there. Clicking through Caroline’s portfolio, she’s everywhere: rapping for MadMoms (awesome project), narrating a manifesto video for Tetra “Aquaverse,” and interviewing Kim Kardashian (awkward). Love it all.

Portfolio: carolinegallalee.com

April 20th, 2017

Bob Meagher


Bob is a freelance copywriter/CD in Richmond, VA, previously at the Martin Agency (for 28 years). Honored to have him up on MC! So many amazing projects on his site. Few things not to miss: the buzz clips reel at the end of the Geico “Good News” project page, Peter Frampton introducing Bob’s reel on his About page, and Kozy Shack Pudding “World’s Worst Jingle” on his radio page. So bad. So good.

Portfolio: bobmeagher.com

September 19th, 2016

Ryan Durr


Ryan is a freelance copywriter/ACD in Richmond, VA (and ready to travel). Since his last post on MC, way back on 05.07.12, he moved from Pereira & O’Dell to Innocean to Martin to freelance—and added a bunch of killer work to his portfolio along the way. Like selling lemonade with Ice-T for Geico (above). Definitely time for an update.

Portfolio: durrtywords.com

April 29th, 2016

VCU Brandcenter Week 2016


For everyone not able to attend VCU’s recruiter sessions this week, MC is honored to present the portfolio sites of 20 VCU Brandcenter graduating copywriters (in alphabetical order):

Devin Altman – devin-altman.com

Larissa Cole – larissacole.com

Charlie Curnow – charliecurnow.com

Scott Dobbin – scottdobbin.com

Kevin Fitz – kevinbfitz.com

Emily Hovis – emilyhovis.com

Scott Lucien – scottlucien.com

Scott Minniear – scottminniear.com

Patrick Newman – patrickhnewman.com

Jon Northrop – jonnorthrop.com

Sean O’Connor – seanboconnor.com

Jacob Pankey – pankeydotgov.com

Prit Patel – pritpatelfanclub.com

Stephen Shocket – stephenshocket.com

Michelle Smith – michellelottsmith.com

Mike Stango – mikestango.com

Katie Tiambeng – katietiambeng.com

Ray Tolbert – raytolbert.com

Sarah Westerfield – sarahwesterfield.com

Grace Xie – gracexie.com

April 28th, 2016

VCU Brandcenter Week – Larissa Cole


VCU Brandcenter Week on MC Thursday is Larissa Cole. So much to like in her portfolio. So many different voices—from the zaniness of Just Wink to the truthiness of Adultish Awardies to the beautifulness of Cincinnati Ballet. Also, don’t miss her About Me page In Pictures (have to click to it from About Me In Words). So fun.

Portfolio: larissacole.com

April 27th, 2016

VCU Brandcenter Week – Patrick Newman


VCU Brandcenter Week on MC continues with Patrick Newman. Lots of headline campaigns in Patrick’s book, including Spanx for Men, Merry Maids, Gränsfors Bruk, Milk Duds, and Scotchgard. Like it. Really fresh art direction throughout as well. Don’t miss Inflated Egos, which MC must have for the next MC Writer’s Ball.

Portfolio: patrickhnewman.com

April 26th, 2016

VCU Brandcenter Week – Michelle Smith


VCU Brandcenter Week on MC continues with Michelle Smith. Every once in a while, you see something so brilliant in a portfolio that it stops you in your tracks. Michelle’s Slim Jim car visor meat clips are in that category. They’re the perfect combination of cheap tchotchke, useful everyday tool, in-your-face branding—and they’re just so Slim Jim. Delish.

Portfolio: michellelottsmith.com

April 25th, 2016

VCU Brandcenter Week – Stephen Shocket


VCU Brandcenter Week on MC kicks off with Stephen Socket. As usual, MC is blown away by the CW books coming out of VCU—and Stephen’s is a great example of why. He’s got four ad campaigns for Megabus, Timex, Michaels, and Playstation VR. He’s also got a digital magazine and video about ham (above, Ham Manual), an animated short film (that he animated), a product (bottled coffee), and a kids book “Why Is Everyone Murdering Me?” And that doesn’t include his Other Projects page. How do you get better? You make stuff make stuff make stuff.

Portfolio: stephenshocket.com

December 16th, 2015

James Moffitt


James is a copywriter at Capital One in Richmond, VA, and a graduate of VCU. While he’s new to copywriting, he’s not new to writing and has an interesting portfolio to show for it. Biking to messenger bags, outdoor gear to Sink/Swim Press, there’s a super cool/alternative POV that runs through his site and his projects. Love to see someone doing it different.

Portfolio: jamesmoffitt.carbonmade.com

May 1st, 2015

VCU Brandcenter Week 2015


For everyone not able to attend VCU’s recruiter sessions this week, MC is honored to present the portfolio sites of 24 VCU Brandcenter copywriters graduating May 9th, 2015 (in alphabetical order):

Sue Attalah – sueattalah.com

Richard Beahm – richardbeahm.com

Curt Chapkowski – curtchapkowski.com

Andrew Couch – johnandrewcouch.com

Elizabeth Daniel – elizabethdaniel.info

Emma Dou – emmadou.com

Patrick Farrell – patrickbfarrell.com

James Feess – jamesfeess.com

Nick Gelbard – nickgelbard.com

Patrick Girts – patrickgirts.com

Joe Hartley – joehartley.pizza

Andy Holdeman – andymightsave.us

Sarah Johnston – sarahejohnston.com

Melanie Matlock – melaniematlock.com

Conor McCann – conordrummmccann.com

Mike McGuire – michaelkmcguire.com

Alison Murphy – amurph.com

Ryan Niland – ryanniland.com

Dorado Quick – doradoquickwrites.com

Nick Roberston – bnrobertson.com

Neeruj Sethi – neerujsethi.com

Ryan Snyder – rysny.com

Jesse Stanton – jessestanton.com

Madeleine Trebenski – madeleinetrebenski.com

April 30th, 2015

VCU Brandcenter Week – Patrick Girts


What’s better than clicking through a portfolio and laughing out loud? Above is a photo of Patrick that, according to his About Girts page, he hates. (Now immortalized on MC, you’re welcome!) Loving all of the VCU portfolio site About Us pages, BTW. Good stuff. Also, don’t miss Patrick’s campaign for Black Flag Bug Zappers (“The last thing that went through his head … was one of his legs.”). And his Character Demo Reel in Voice Work. Awesome.

Portfolio: patrickgirts.com

April 29th, 2015

VCU Brandcenter Week – Joe Hartley


One of the great things about clicking through VCU student books is that you never know what you’re gonna find. Joe’s got under-label fold-out stories for Hellmann’s (above), taxi tops for Greyhound, funky video for Airwick, and the Patbenetaur—you’ll just have to find that one for yourself. Can’t wait to see where Joe lands after graduation.

Portfolio: joehartley.pizza

April 28th, 2015

VCU Brandcenter Week – Emma Dou


No two copywriters become copywriters the same way. Check out Emma’s “Life Highlights” page and you’ll learn that she started in Nanjing, China, moved to Vancouver, Canada, undergrad at University of British Columbia, summer dishwasher in Osaka, Japan, then three novels, The Great Wall, Popeye’s Chicken, Empire State Building, VCU Brandcenter, and here we are today. Ta-da!

Portfolio: emmadou.com

April 27th, 2015

VCU Brandcenter Week – Madeleine Trebenski


VCU Brandcenter Week 2015 kicks off with Maddy Trebenski. The awesome thing about student portfolios is that they’re, well, student portfolios. You can do anything, for any client. Maddy’s got stop-motion videos for Tim Hortons, a game for Twirl-A-Squirrel (OMG buying one immediately), packaging for Happy Socks, creepy ear love for Sennheiser, and other weird stuff including a seance with a Pretty Pony from Dollar Tree (above). As it should be.

Portfolio: madeleinetrebenski.com

April 25th, 2014

VCU Brandcenter Week 2014 – CW Grads


Ladies and gentlemen, MC is honored to present the portfolio sites of the 2014 VCU Brandcenter graduating copywriters (in alphabetical order):

Sam Bauer – sambauercw.com

Karen Bolipata – karenbolipata.com

Jimmy Burton – jimmyburton.com

Ally Farrish – allyfarrish.com

Peter Henningsen – peterhenningsen.com

Katie Johnston – katierjohnston.com

Blakeley Jones – blakeleyjones.com

Demian Kendall – demiankendall.com

Chase Kimball – clkimball.com

Nicole Lague – nicolelague.com

Liz Loudy – lizloudy.com

Samson Madella – samsonmadella.com

Steve Nass – stevenjnass.com

Trong Nguyen – tronghnguyen.com

Hunter Pinnell – hpinnell.com

Erin Ridgeway – erinridgeway.com

Garrick Sheldon – garricksheldon.com

Gabe Sherman – meetgabesherman.com

Colleen Trachy – colleentrachy.com

April 24th, 2014

VCU Brandcenter Week 2014 – Jimmy Burton


Jimmy’s Divorce-A-Ments project begins with this simple introduction: “A lot of things change after your parents get divorced. One of those things is Christmas.” Amen, brother. MC is guessing we’ll see some form of these in Urban Outfitters around November/December.

Portfolio: jimmyburton.com

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