Category Archives: São Paulo

Leonardo Barbosa

drama

Leonardo is a copywriter in São Paulo, Brazil. (For MC’s English speakers, click on the “English” button at the top of Leonardo’s site before you scroll down his portfolio.) His first project “Rescue Drive” is a genius idea for Chevrolet Cobalt. From Leonardo: “Most Brazilians aren’t used to changing their car unless they really need to. So, we found the perfect moment to present the new Chevrolet Cobalt.” When their car breaks down. Also, don’t miss his videos for Bradesco bank (above), so much drama! You can’t do that better.

Portfolio: barbosa.rocks

Eduardo Marques

Eduardo is a copywriter/ACD at Ogilvy Interactive in São Paulo. (Lots of killer sites coming to MC from São Paulo.) There’s great work up and down his blog, and Whopper Face is a biggie. But I have to call out one old school print campaign that’s just awesome. Look for the post title “Second Hand Furniture.” Tagline is “More than furniture. Witnesses.”

Portfolio: pastadudumarques.blogspot.com

Redactor Moderno

According to Google Analytics as of February 28, 2010, Modern Copywriter has been visited by 938 cities in 68 countries on five continents, and visitors have had 43 different primary languages. It’s about time MC featured a few of their sites too, no? 

JP Caruso, Brazil – jpcaruso.com.br

Christian Tufano, Venezuela – ctufano.blogspot.com

Daniel Rincon, Panama – danielrinconads.blogspot.com

Charlotte Cassonnet, France – lesitedecharlotte.com

Alexandre Scaff

Alexandre is a copywriter at Leo Burnett São Paulo, Y&R and Euro before that. His site is one long blog page and there’s a bunch of video right at the top, so it takes about 10-15 seconds to load. Much of the work is in Portuguese, but even if you don’t speak it, you won’t care once you get into his book. Big ideas translate in any language. 

Portfolio: alexandrescaff.blogspot.com