October 17th, 2016
Leonardo is a copywriter in São Paulo, Brazil. (For MC’s English speakers, click on the “English” button at the top of Leonardo’s site before you scroll down his portfolio.) His first project “Rescue Drive” is a genius idea for Chevrolet Cobalt. From Leonardo: “Most Brazilians aren’t used to changing their car unless they really need to. So, we found the perfect moment to present the new Chevrolet Cobalt.” When their car breaks down. Also, don’t miss his videos for Bradesco bank (above), so much drama! You can’t do that better.
June 15th, 2012
Marcelo is a senior copywriter at Ogilvy São Paulo. Fun fun fun fun fun. All kinds of fun work all over Marcelo’s site. For his post, it was between the above and one of his Huggies print ads, featuring ET poops and pees in UFOs battling against laser-weilding diaper aliens. Such a tough call.
April 4th, 2012
Marcelo is a copywriter at Euro RSCG 4D in São Paulo, Brazil. So fun to see the cool work coming out of São Paulo for brands that, in the States, are pretty straight. Check out Vanish, Finish, Veet and Trident. Are Brazilians just cooler than Americans? What a ridiculous question.
March 7th, 2012
Alexandre is a Brazilian copywriter working at digital agency Sinc in São Paulo. Don’t miss his integrated campaign for Par Perfeito, featuring parades of single people. That might not work so well here in the States. But in Brazil, from the looks of the video, oh yeah.
October 5th, 2011
Pedro is a copywriter at Ogilvy & Mather Brazil. Check out the second video on his site for the Mega BK Stacker. Anderson Silva, Brazilian mixed martial artist and UFC Middleweight Champion, lip-syncing “Loving You” and just killing it.
June 15th, 2011
Alexandre is a copywriter/CD at Grey Brasil. He’s got a brand new site on Wix (new to MC, far as we know) that’s beautiful. Some awesome new work, too.
March 30th, 2011
Carol is a copywriter in São Paulo, Brazil. Sometimes you see an ad or a spot and you think to yourself, “How the heck have I not thought of doing that before?” Check out Carol’s Crazy About Ketchup spot for Hellman’s. How the heck have you not thought of doing that before?
November 15th, 2010
Luciana is a copywriter/interactive creative supervisor at AlmapBBDO. This, my friends, is what I enjoy most about MC. Getting to see amazing work I’ve never seen before, and probably wouldn’t get to see anywhere else. Just awesome.
June 9th, 2010
Eduardo is a copywriter/ACD at Ogilvy Interactive in São Paulo. (Lots of killer sites coming to MC from São Paulo.) There’s great work up and down his blog, and Whopper Face is a biggie. But I have to call out one old school print campaign that’s just awesome. Look for the post title “Second Hand Furniture.” Tagline is “More than furniture. Witnesses.”
June 1st, 2010
Edson is a copywriter at DM9DDB in São Paulo. Look what you can do by 25-years-old in Brazil. Wow. Most of Edson’s book is art directed by Rodrigo Bombana and it’s just beautiful.
March 29th, 2010
According to Google Analytics as of February 28, 2010, Modern Copywriter has been visited by 938 cities in 68 countries on five continents, and visitors have had 43 different primary languages. It’s about time MC featured a few of their sites too, no?
JP Caruso, Brazil – jpcaruso.com.br
Christian Tufano, Venezuela – ctufano.blogspot.com
Daniel Rincon, Panama – danielrinconads.blogspot.com
Charlotte Cassonnet, France – lesitedecharlotte.com
February 25th, 2010
André is a copywriter at Almap BBDO in São Paulo. There’s so much to love on his site (including the site itself, which looks like a Word doc). My fave is the Discovery Channel spot “In A Man’s Life.” Flat-out awesome writing.
January 11th, 2010
Alexandre is a copywriter at Leo Burnett São Paulo, Y&R and Euro before that. His site is one long blog page and there’s a bunch of video right at the top, so it takes about 10-15 seconds to load. Much of the work is in Portuguese, but even if you don’t speak it, you won’t care once you get into his book. Big ideas translate in any language.