October 5th, 2016
Allison is a senior art director at Barkley in Kansas City, MO. (Her site was submitted by Will Benham, senior copywriter, big ups!) Allison’s Gift of Giving video for JCPenny (above) proves once and for all that giving is at least as good as getting. Nice. Also, don’t miss her Handmade and Invitations & Design pages. The girl likes to make stuff. Dig it.
July 11th, 2016
Andre is a senior copywriter at Wexley School For Girls in Seattle. Really fun mix of projects on his site, including Carhartt “Hire These Pants” (above), a giant Darigold Farmalicious fridge, The Tennis Court for Wilson, and a Microsoft Lync slingshot for old phones. Good times.
April 29th, 2016
For everyone not able to attend VCU’s recruiter sessions this week, MC is honored to present the portfolio sites of 20 VCU Brandcenter graduating copywriters (in alphabetical order):
Devin Altman – devin-altman.com
Larissa Cole – larissacole.com
Charlie Curnow – charliecurnow.com
Scott Dobbin – scottdobbin.com
Kevin Fitz – kevinbfitz.com
Emily Hovis – emilyhovis.com
Scott Lucien – scottlucien.com
Scott Minniear – scottminniear.com
Patrick Newman – patrickhnewman.com
Jon Northrop – jonnorthrop.com
Sean O’Connor – seanboconnor.com
Jacob Pankey – pankeydotgov.com
Prit Patel – pritpatelfanclub.com
Stephen Shocket – stephenshocket.com
Michelle Smith – michellelottsmith.com
Mike Stango – mikestango.com
Katie Tiambeng – katietiambeng.com
Ray Tolbert – raytolbert.com
Sarah Westerfield – sarahwesterfield.com
Grace Xie – gracexie.com
April 28th, 2016
VCU Brandcenter Week on MC Thursday is Larissa Cole. So much to like in her portfolio. So many different voices—from the zaniness of Just Wink to the truthiness of Adultish Awardies to the beautifulness of Cincinnati Ballet. Also, don’t miss her About Me page In Pictures (have to click to it from About Me In Words). So fun.
April 27th, 2016
VCU Brandcenter Week on MC continues with Patrick Newman. Lots of headline campaigns in Patrick’s book, including Spanx for Men, Merry Maids, Gränsfors Bruk, Milk Duds, and Scotchgard. Like it. Really fresh art direction throughout as well. Don’t miss Inflated Egos, which MC must have for the next MC Writer’s Ball.
April 26th, 2016
VCU Brandcenter Week on MC continues with Michelle Smith. Every once in a while, you see something so brilliant in a portfolio that it stops you in your tracks. Michelle’s Slim Jim car visor meat clips are in that category. They’re the perfect combination of cheap tchotchke, useful everyday tool, in-your-face branding—and they’re just so Slim Jim. Delish.
April 25th, 2016
VCU Brandcenter Week on MC kicks off with Stephen Socket. As usual, MC is blown away by the CW books coming out of VCU—and Stephen’s is a great example of why. He’s got four ad campaigns for Megabus, Timex, Michaels, and Playstation VR. He’s also got a digital magazine and video about ham (above, Ham Manual), an animated short film (that he animated), a product (bottled coffee), and a kids book “Why Is Everyone Murdering Me?” And that doesn’t include his Other Projects page. How do you get better? You make stuff make stuff make stuff.
December 16th, 2015
James is a copywriter at Capital One in Richmond, VA, and a graduate of VCU. While he’s new to copywriting, he’s not new to writing and has an interesting portfolio to show for it. Biking to messenger bags, outdoor gear to Sink/Swim Press, there’s a super cool/alternative POV that runs through his site and his projects. Love to see someone doing it different.
November 11th, 2015
Casey is a copywriter in San Diego, previously at Piston, after graduating from VCU. One of MC’s favorite things about being a copywriter is the crazy variety of subjects you get to immerse yourself in, for a week or a month or a year, in order to write for this or that. Casey’s portfolio features a car buying site, NFL team, probiotics beverage, Pride parade, and online movie promotions (including the LEGO movie, above). Good times.
May 1st, 2015
For everyone not able to attend VCU’s recruiter sessions this week, MC is honored to present the portfolio sites of 24 VCU Brandcenter copywriters graduating May 9th, 2015 (in alphabetical order):
Sue Attalah – sueattalah.com
Richard Beahm – richardbeahm.com
Curt Chapkowski – curtchapkowski.com
Andrew Couch – johnandrewcouch.com
Elizabeth Daniel – elizabethdaniel.info
Emma Dou – emmadou.com
Patrick Farrell – patrickbfarrell.com
James Feess – jamesfeess.com
Nick Gelbard – nickgelbard.com
Patrick Girts – patrickgirts.com
Joe Hartley – joehartley.pizza
Andy Holdeman – andymightsave.us
Sarah Johnston – sarahejohnston.com
Melanie Matlock – melaniematlock.com
Conor McCann – conordrummmccann.com
Mike McGuire – michaelkmcguire.com
Alison Murphy – amurph.com
Ryan Niland – ryanniland.com
Dorado Quick – doradoquickwrites.com
Nick Roberston – bnrobertson.com
Neeruj Sethi – neerujsethi.com
Ryan Snyder – rysny.com
Jesse Stanton – jessestanton.com
Madeleine Trebenski – madeleinetrebenski.com
April 30th, 2015
What’s better than clicking through a portfolio and laughing out loud? Above is a photo of Patrick that, according to his About Girts page, he hates. (Now immortalized on MC, you’re welcome!) Loving all of the VCU portfolio site About Us pages, BTW. Good stuff. Also, don’t miss Patrick’s campaign for Black Flag Bug Zappers (“The last thing that went through his head … was one of his legs.”). And his Character Demo Reel in Voice Work. Awesome.
April 29th, 2015
One of the great things about clicking through VCU student books is that you never know what you’re gonna find. Joe’s got under-label fold-out stories for Hellmann’s (above), taxi tops for Greyhound, funky video for Airwick, and the Patbenetaur—you’ll just have to find that one for yourself. Can’t wait to see where Joe lands after graduation.
April 28th, 2015
No two copywriters become copywriters the same way. Check out Emma’s “Life Highlights” page and you’ll learn that she started in Nanjing, China, moved to Vancouver, Canada, undergrad at University of British Columbia, summer dishwasher in Osaka, Japan, then three novels, The Great Wall, Popeye’s Chicken, Empire State Building, VCU Brandcenter, and here we are today. Ta-da!
April 27th, 2015
VCU Brandcenter Week 2015 kicks off with Maddy Trebenski. The awesome thing about student portfolios is that they’re, well, student portfolios. You can do anything, for any client. Maddy’s got stop-motion videos for Tim Hortons, a game for Twirl-A-Squirrel (OMG buying one immediately), packaging for Happy Socks, creepy ear love for Sennheiser, and other weird stuff including a seance with a Pretty Pony from Dollar Tree (above). As it should be.
March 31st, 2015
Stephen is a copywriter/CD at Ogilvy in NYC. Since his last post on MC (06.15.10), he moved to Ogilvy from Gotham and added a bunch of new work to his site—including the web series “Always Open” for Denny’s (above, from Gotham) with Dave Koechner, featuring comedians like Will Arnett, Amy Poehler and Sarah Silverman. Dig it.
April 25th, 2014
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2014 VCU Brandcenter graduating copywriters (in alphabetical order):
Sam Bauer – sambauercw.com
Karen Bolipata – karenbolipata.com
Jimmy Burton – jimmyburton.com
Ally Farrish – allyfarrish.com
Peter Henningsen – peterhenningsen.com
Katie Johnston – katierjohnston.com
Blakeley Jones – blakeleyjones.com
Demian Kendall – demiankendall.com
Chase Kimball – clkimball.com
Nicole Lague – nicolelague.com
Liz Loudy – lizloudy.com
Samson Madella – samsonmadella.com
Steve Nass – stevenjnass.com
Trong Nguyen – tronghnguyen.com
Hunter Pinnell – hpinnell.com
Erin Ridgeway – erinridgeway.com
Garrick Sheldon – garricksheldon.com
Gabe Sherman – meetgabesherman.com
Colleen Trachy – colleentrachy.com
April 24th, 2014
Jimmy’s Divorce-A-Ments project begins with this simple introduction: “A lot of things change after your parents get divorced. One of those things is Christmas.” Amen, brother. MC is guessing we’ll see some form of these in Urban Outfitters around November/December.
April 23rd, 2014
Samson is from South India, where from 2002 through 2012 he was a professional bass player, church elder, missionary, guitar player, songwriter, clinician, proofreader, gofer, report writer, activist, publicist, singer, change agent, band manager, hotel lobby musician, content writer, and social justice advocate. Today, he is a new copywriter grad from VCU Brandcenter, and his site features projects represented by electric guitar pedals. Excellent.
April 22nd, 2014
You know what’s funny? Listening to people annunciate when they’ve got a cold. It’s just stupid funny. Ally’s campaign for Afrin features a Google Translate language setting for Congested (sponsored) that turns ordinary sentences into their stuffed-up equivalent. Afrin needs to do that.
April 21st, 2014
VCU Brandcenter Week 2014 kicks off with Mr. Garrick Sheldon. Part of the fun of putting together a student book is that you not only get to go crazy creative with the work, but also with clients/projects. Garrick’s Monsanto campaign “In search of solutions, not popularity” flips the finger at protesters in the name solving world hunger. His Gas-X campaign “Focus” is a series of short documentaries about people who need less distractions on the job—female and male strippers is the first (above), bomb technicians will be the second. His LegalZoom.com campaign “Garage, Inc.” is about connecting entrepreneurs with investors who are willing to invest workspace. Dig it.