Brianna is a new copywriter and a recent VCU grad. One of the great things about student campaigns is that you get to take an idea and run with it. And run and run and run and run with it. Who’s going to stop you? Nobody. In the case of Brianna’s “Pull This” campaign for Kraft String Cheese, she went from print to OOH to digital to in-store to vending machine to a String Cheese Festival in Pullman, WA, headlined by the String Cheese Incident. Because why the heck not.

Portfolio: briannagross.com