https://www.youtube.com/watch?v=Fq2CvmgoO7I

It’s rare that MC posts a project rather than a portfolio. But every once in a while, something comes along that’s so well-written it just needs to go up. Still trying to track down the W+K copywriter who penned this one, will add the credit when she/he is found.

Back in the day, Janet Champ’s poetry for Nike Women (1988-93) is what inspired MC to get into copywriting in the first place. Thirty years later, it’s so cool to see W+K continuing to put writing out there, for the same brand, that really means something. Still setting the bar.