Michael is a copywriter in San Francisco. One of MC’s fave things about clicking through a CW’s print book is how quickly you get to see them write in completely different voices. Such a huge part of what we do—embodying the personalities of companies and speaking as them. Click through Michael’s print and you go from mischievous Hornitos, to witty HP, to a One Show headline, to (and here’s the big step) of-the-people Walmart. That’s what it’s all about.

Portfolio: currancopy.com