Lawrence O’Toole

Lawrence is a copywriter/creative director at Full Contact in Boston. His last post on MC was almost 10 years ago (back on 10.12.2015), so he’s wayyy overdue for an update.

Recently, Lawrence took a mobile-first, social-first approach to his portfolio, putting it on Instagram rather than a traditional portfolio site platform. From Lawrence: “I love how easy it is to flip through a carousel and have everything auto play.” Ditto!

Don’t miss Lawrence’s first Super Bowl spot, featuring Christian McCaffrey and Olivia Culpo, slinging coffee with Nikki Glaser and Michael Rapaport, and the escape room he made out of a tiny house to promote awareness for Alzheimer’s. Dig it.

Portfolio: Click here (opens IG)