Monthly Archives: March 2024

Ciaran Watkins

Ciaran is a senior copywriter at VML Health in Manchester, UK, previously at Havas and TBWA. One of the best things about MC is getting to see portfolios from all parts of the world and all kinds of product categories. Ciaran’s portfolio is part-pharma, part-consumer and features campaigns for everything from managing MS during the pandemic to getting “That New Toy Feeling” for Smyths Toys Superstores. Toward the end of his portfolio there’s a password-protected project (you’ll need to email him to get the password)—and a catch-all “other stuff I’m proud of” page.

Portfolio: ciaranwatkins.com

Ben Heller

Ben is a freelance copywriter/CD based in the San Francisco Bay Area. He’s got a whopping 27 projects on his site for brands like Mobile 1, Sling, SVB, Facebook, Instagram, Pedigree, and MLB. For Schwab, Ben wrote “around 10 TV spots featuring a character named Carl, a bad broker anti-hero played by the hilarious Salvator Xuereb.” Schwab! Good times.

Portfolio: benheller.dunked.com

Brad Meyers

Brad is a copywriter/CD in San Francisco, formerly at McCann and Digitas, on the hunt for his next gig. Since his last post on MC (back on 01.25.16), he’s added all kinds of killer projects to his site, including work for Xbox, Halo and Minecraft. But don’t miss one of the all-time social media greats, Taco Bell Blackout. A classic! Can’t wait to see where Brad lands next.

Portfolio: cargocollective.com/bradleymeyers

Gary Cohen

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Gary is a freelance copywriter/CD in Boston. Love his headline writing. Clicking through his site, there are smart lines for brands like Nikon, Tufts, Timberland, Range Rover, Time Magazine, and Megamillions (and that’s just the first few projects). Also, don’t miss his About page. Gary tells the story of how he got into copywriting, some of the giants he’s worked with, and what matters most to him—in just a few short, well-crafted paragraphs. That’s how you do it.

Portfolio: garycohen.myportfolio.com