Category Archives: San Francisco

Lori Nygaard

Lori is a senior copywriter/ACD in San Francisco, formerly at AKQA, GS&P and W+K. She’s got a bunch of cool interactive work on her site that was done recently, so I apologize for featuring the old milk board above. (Couldn’t help myself.) How about Lori’s site? And old-school Blogger simply titled BOOK. Who needs a fancy site when you have fancy work?

Portfolio: lorinygaard.com

Jeff Kerrin

Jeff is a freelance copywriter in San Francisco. Name a good agency in SF, chances are Jeff has written for them over the past 10+ years. So, asks you, what does it take to be a successful freelance writer in SF for that long? Three things. One, a bionic brain. Two, nice person. Three, I don’t know number three. If I knew, I’d be a freelance copywriter in SF like Jeff.

Portfolio: jeffkerrin.com

Peter Carnevale

Peter is a senior copywriter at GS&P, previously at Y&R and Mullen. Ton of great work in his book for a really awesome mix of clients, from Sprint to the Sopranos. His site is hosted on Cargo, which has taken over the Portfolio Site Universe over the past three months, and for good reason. Clean, easy to nav, and makes work look tay-ay-asty.

Portfolio: cargocollective.com/petercarnevale

Mike Tuton

Mike is a senior copywriter at Butler, Shine, Stern & Partners in Sausalito, Cole & Weber before that. Awesome awesome awesome site filled with amazing work. I’m a sucker for the long copy, and Mike’s writing on his US Department of State campaign is just beautiful. Give yourself some time to savor and enjoy this one. 

Portfolio: tutonglobalwide.com

Jake Benjamin

Jake is a copywriter at Goodby in San Francisco, Saatchi NY before that. Good writers have the ability to shed themselves and write in character. Good copywriters have the ability to shed themselves and write in brand. (I just made that up. Deep!) Stepping through Jake’s book, he just nails brand after brand. His Tide campaign is clean. His ASPCA campaign is heartbreaking. His Fruit By The Foot ad is fun. His Hyundai campaign is a Cannes Lions 2009 Titanium Award Winner. 

Portfolio: lovetownusa.com

Robyn Gunn

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Robyn is a freelance copywriter in San Francisco, previously at Butler, Shine, Stern & Partners. Her book is filled with absolutely awesome writing – and I mean filled. She’s got a couple booklet/brochures for MINI that she just wrote the hell out of, including one of my all-time faves, Field Guide To Good Motoring. To top it off, she’s into taxidermy. 

Portfolio: robyngunn.com