Max is a copywriter at WAX in Calgary. Yes, it rhymes. What do you do when you’re handed a brief for boring insurance? If you’re Max, you make a boring campaign (above). Great line, from Max’s Calgary International Film Festival campaign: “Film Festival? I think my wife already donates to them.”
Portfolio: iammaxmay.com
Ladies and gentlemen, MC proudly presents the portfolio sites of the Chicago Portfolio School 2011 Fall copywriter grads (in alphabetical order):
Eamon Conway – eamonconway.com
Chris Davis – chrisdaviscw.com
Ben Klassman – benklassman.com
Mike McCarthy – mikemccarthyads.com
Lisa Norris – lisajnorris.com
Tim Ottolin – cargocollective.com/timottolin
Natalie Pavalko – nataliepavalko.com
Lauren Phillips – laurennphillips.com
Andrew Shaffer – andrewcopywriter.com
Steve Stenholt – cargocollective.com/stevestenholt
Jake Thompson – bookofjake.com
Big thanks to CPS grad Steve Stenholt for helping put together Chicago Portfolio School Week on MC. Steve’s off to Ogilvy NYC in a week after being named a finalist in the Big Ad Gig Competition, and landing a freelance contract. Sweet. Go get ’em, Mr. Stenholt.
Portfolio: cargocollective.com/stevestenholt
Here’s a new one. How about a campaign for Toys-R-Us, targeting divorced/joint custody Dads, appealing to the fact that spoiling their kids might get them more face time? MC is still laughing.
Portfolio: benklassman.com
Check out Lisa’s campaign for Excedrin, celebrating famous holiday day-afters: May 6th, March 18th, July 5th. Great idea for a campaign. And the giant Wranglers billboard. And the Grain Belt reclining bar stool. Good stuff.
Portfolio: cargocollective.com/lisanorris
Hello, Chicago Portfolio School Week! MC’s first, and we’re psyched. Kicking it off with The Book of Jake. Can’t tell you how many times MC has heard some version of this: “How come they don’t make copywriters who can write headlines anymore?” To which MC responds, check out Jake’s book. Ton of headlines in there, and more than a few are awesome.
Portfolio: bookofjake.com
Matt is six months into his first copywriting gig, at Draftfcb Chicago. Check out the Q&A on his resumé page. Then check out the song he played for his Chicago Portfolio School graduation (in Just For Fun). Good stuff.
Portfolio: mattycohen.com
James is a new copywriter at Ogilvy & Mather Chicago, after recently graduating from Chicago Portfolio School. MC loves to see what got who hired where. So, what did the honchos at O&M dig in Mr. Kinney’s book? We’re guessing his tagline/campaign for 9Lives, to start. “Live like it’s your 8th.” Yes.
Portfolio: jmkcreative.com
Matt is a senior copywriter at Barkley in Kansas City. Bunch of fun work on his site, including Sonic Drive-in, Blue Bunny Ice Cream, Krispy Kreme, Mr. Coffee and plenty more. The caption above his Sonic TV spots simply says, “These commercials increased sales by 1000%. I’m sure of it.” How many times have I wanted to write that? Also, be sure to click on Bio for one of the most awesome family photos ever.
Portfolio: mattbowneexperiment.com
Nathan is a copywriter at AKQA NY. I learn something from almost every portfolio site I visit. From Nathan’s, I learned exactly what I’m going to do in about 10 years, when my daughter starts dating. (Portfolio: TV/Radio: first spot) Thank you, Nathan.
Portfolio: nathanarchambault.com
Dan is a copywriter at David & Goliath in LA. Lots of killer stuff for Dunkin’ Donuts and Liberty Mutual on his site. In Digital, check out the Liberty Mutual 2099 Driving Game. Totally cool and unexpected for that client. Love when that happens.
Portfolio: cawpywriter.com
Bill is a senior copywriter at EURO RSCG in Chicago, Grey Direct before that. His site starts with tasty campaigns for Brigid’s Bags and Parker Brothers … and then, wham! Check out the old school Rolex spreads. Fellow copywriters, if print is dying, know this: MC will be with you every step of the way. Together, we will march to the grave. Together, we will tap the dirt with our shovels. Together, we will raise our glasses to 36-point centered Palatino, 150 words of body copy and a tag that drives it all home in four. Salute!
Portfolio: billforce.blogspot.com
Eric is a copywriter at RPA in Santa Monica, where he did this cool Honda board. He wrote that killer Honda “Trashed” spot, which is a must-see on his reel. He also does what many of us dream of doing, and that’s live in Santa Monica and write films.
Portfolio: letsgoinonashiptogether.com