Rod is a copywriter/CD in Louisville who’s been doing the contract/freelance thing for awhile now. It’s interesting to see how permalancers market themselves through their portfolio sites—the difference between selling your skills to land clients/projects versus landing a job. The work is the work, but how it’s presented is so different.
Portfolio: callmegoody.com
Howard is a senior CW in Los Angeles. Since his last post on MC (03.28.11) he’s updated from Krop to Cargo and added some killer new work, including pieces for Sony’s Xperia Studio and Americans Elect. About the latter, from Howard: “We tried to use the internet to nominate a president. That one didn’t work out but it was worth a shot because someone’s going to do it eventually.”
Portfolio: howardhillcreative.com
Derek is a San Francisco copywriter currently at Proximity BBDO Beijing. Lots of killer stuff in his book, including an awesome campaign for Volkswagen in China. MC is way into infographics right now—love the 3D interactive VW infographic (above). Good times.
Portfolio: cargocollective.com/derekdidit
Alex is a copywriter in San Francisco. In an age of conceptual CWs, its such a pleasure to click through a writer’s site and find a bunch of fun headlines. Yahoo! Grudge Judge, Twisted Root, 7-Eleven Las Vegas Billboards, dig ’em.
Portfolio: alexharv.com
Stefani is a copywriter/CD in Austin. Over the years, she’s worked with Crispin, Porter & Bogusky, Ground Zero, BBDO, Ogilvy & Mather, Lowe Worldwide, and GSD&M. And now she’s got a shiny new portfolio site to show it off.
Portfolio: stefanizellmer.com
Bowen is a copywriter/ACD at Energy BBDO in Chicago. All kinds of fun work on his site for big brands like General Mills, Jack-in-the-Box, Chase, Mercedes, and Expedia.com. Don’t miss his video for Skispace.com featuring Bode Miller. Good times.
Portfolio: bowenmendelson.com
Harry is a new copywriter in Austin, having graduating from Texas in 2012. Ok, how cute is his ad for Remington Super Quiet Mowers (above), with the sleeping wiener dog in the patch of un-mowed grass? Adorable. Hello, MC post.
Portfolio: harrytruong.com
Elizabeth is a senior copywriter at Kirshenbaum NYC. She’s got a ton of killer stuff for BMW up on her site, plus De Beers, Starz, Smirnoff, Wendy’s, awesome. From her Elizabeth King • Copywriter page: “Advertising is not for those who like things winded. Long copy is dead. We’re no longer writers, we’re thinkers, right?” Hmm, wonders MC. Writers = thinkers. Maybe there just aren’t any readers left?
Portfolio: kingportfolio.com
Tom is a senior copywriter at Cramer-Krasselt in Milwaukee. (Previous post 2.09.11.) He’s updated some things and got some new work up, so it’s time for an update. One thing that didn’t change is his site URL. One of the best ever.
Portfolio: alongwayforahamsandwich.com
Matei is a 23-year-old Romanian digital writer (recent graduate of Miami Ad School Hamburg) currently in NYC. His site is organized by year, so it’s easy to nav through his student work, and then what he did during internships at Saatchi Moscow and BBDO NYC. It’s interesting—to see what’s in a graduating digital writer’s portfolio at the end of 2012. While most of it is digital or based on digital concepts, a lot of the work is non-digital. Makes you wonder, where’s the line? Will there be such a thing as a digital writer in Dec 2013 or 2014? Or will we all just be writers again? Hmm.
Portfolio: mateiology.com
Sarah is a copywriter at Sanders/Wingo in Austin. (Her site was submitted by Nikki Lott at Integer. High-five, Nikki.) One of the things MC enjoys most, going through a CW’s portfolio, is seeing their personality come through the work. Spend 30 seconds on Sarah’s site, and you see it. Bad-ass. Also, be sure to check out her rad blog Badder Homes & Gardens, with Nikki and Krista Hogg. Awesome.
Portfolio: cargocollective.com/sarahweigl
Ian is a copywriter in San Francisco and a recent graduate of Miami Ad School. MC loves student books. Ah, the freedom. Check out Ian’s Winter Orgasm Rescue campaign for Durex, based on the premise that women don’t have orgasms when their feet are cold. MC had no idea.
Portfolio: cargocollective.com/iangng
Daniel is a copywriter in San Francisco, formerly at Y&R Prague and TracyLocke NYC. So fun to see what a portfolio looks like after spending a couple of years in Prague. Because it’s so fun to imagine, hey, what if I did that? What if I packed it up and moved to Prague? How awesome would that be?
Portfolio: djosephportfolio.carbonmade.com
Allison is a freelance copywriter at EVB in San Francisco, after (almost) graduating from Miami Ad School. Love the tag for her Crest White Strips campaign: “The hugest little difference.” Winner.
Portfolio: allisonlackey.com
Erik is a copywriter/CD at Goodby in San Francisco. He shares a portfolio site with partner/AD Anthony Decarolis, and their work is just ridiculous awesome. MC had a tough time selecting which piece to feature, but you can’t go wrong with Cheetos Flamin’ Hot fingers dialing 911. Brilliant.
Portfolio: antanderik.com
Mike is a VP/ACD/Copywriter at Leo Burnett Chicago. He’s got a redesigned site for a portfolio so good it’s scary. (Sorry. Halloween. It’s allowed.) The writing is flat-out amazing. MC recommends clicking through Categories: Print. Or, just go for it and click Categories: All Work. So much awesomeness.
Portfolio: mikeward-creative.com
Ladies and gentlemen, MC presents the portfolio sites of nine Chicago Portfolio School October 2012 copywriter grads (in alphabetical order):
Alex Gavin – alextgavin.com
Bettina Kozlowski – cargocollective.com/bettinakozlowski
Courtney McCormack – courtneymccormack.com
David Drake – cargocollective.com/daviDDrakePortfolio
Eddie Rybarski – eddierybarski.squarespace.com
Jared Perkins – jaredperkins.com
Larry Scott – larry-scott.com
Molly Lartz – cargocollective.com/TheMolltron
Paul Thelen – paulthelen.org
Alex is a new copywriter and currently interning at AKQA in San Francisco. (Fun.) Which is a perfect fit, as all six of the campaigns on his site are heavy digital/social. MC also noticed that almost all have a good-for-the-world POV, which is good to see.
Portfolio: alextgavin.com
MC’s said it before and we’ll say it again. Surfers, drummers and comedians make the best copywriters. David is a new copywriter fresh out of CPS and a stand-up comedian, and we’re talking real-deal. As in, named the “Best of the Midwest” by the Iowa Comedy Festival. What agency doesn’t need more funny?
Portfolio: cargocollective.com/daviDDrakePortfolio
Molly is a new copywriter from CPS, freelance hairstylist, and she does some work for Bye Bye Liver: The Chicago Drinking Play. That’s like the three best jobs, all in one person. MC really, really wants to see that play.
Portfolio: cargocollective.com/TheMolltron
Chase is a copywriter/comedian in NYC. He’s got some fun new work for Planter’s, plus good times for Fanta, Time Warner Cable, Burger King, and others. Also, be sure to click on his link “My Comedy (and other projects)” and then scroll down to video #2, “This is the only kind of house party that I like …”
Portfolio: chasedomergue.com
Ben is a recent grad from Creative Circus, looking for his first CW gig. Tell you one thing, MC was so excited to click through Ben’s campaign for Heinz Manup and discover that there is a product out there that actually combines ketchup and mayo, one of the best condiment combos on Earth. That is, until MC Googled it, and realized it was just a stroke of ad school genius. Dang! Was already thinking about hitting Costco for the 112 oz tub. Ah, well. Tip ‘o the Hat, Mr. Santoriello.
Portfolio: bensantoriello.com
Matt is a copywriter/Creative Executive at CAA in Los Angeles. He’s been busy since his last MC post about a year ago, including a stint on the writing team of Eastbound & Down Season 3, stemming from the ad work he did for the show. (Awesome.) Don’t miss his Fake Craigslist Ads, especially the last one, “I don’t like the baby we adopted (Beverly Hills)” and his subsequent visit from non-fake police detectives. Hilarious.
Portfolio: cargocollective.com/mattheath
Joel is a copywriter/ACD at Eleven in San Francisco, previously at Pereira O’Dell, CP+B, and AKQA. He was last up on MC in Jan 2010, and since then has added all kinds of new work. Killer book then. Even killerer now. Definitely time for an update.
Portfolio: joelakaplan.com
Greg is a copywriter/CD at Ogilvy NY. He’s got a brand new site and a bunch of new work to go with it, including an interactive touch wall for IBM at the US Open, and three new spots for IBM. But honestly, there’s so much killer work in Greg’s portfolio, any excuse to post it again is a good excuse.
Portfolio: greggerstner.com
Rick Morrison, graduating Circus CW, checks in with a new site featuring his entire graduating class—the biggest in Circus history. (Congrats!) From Rick: “We wanted to pay homage to our class–the biggest in school history–as well as show off everyone’s individuality. So we created Creative Circus High School 2012, a fun, semi-ridiculous website for posterity and to introduce our class to all of you in the real world. Click the heads to hear our catch phrases and click names below for personal sites.”
Site: cchs2012.com/copywriters
Brad is a copywriter/ACD in San Francisco. People often ask MC, what makes a good CW portfolio? Pretty simple. When you’re clicking through it, do you feel jealous? Of the work? Do you wish it was yours? That’s a good start. Brad’s site includes a campaign that made MC so jealous back in the day. That 7-Eleven experiential campaign, where they turned 12 stores into Kwik-E-Marts from the Simpsons to hype the release of the Simpsons Movie. Just fantastic.
Portfolio: cargocollective.com/bradleymeyers
Steve is a copywriter/CD in NYC. He shares a site with AD/CD Jerome Marucci (who submitted it to MC, thanks man), and holy smokes it’s a great one. Google, Monster.com, BBC World News, FedEx, G4TV, Guinness, Virgin Mobile, ESPN, and it goes on. Just amazing work, all the way through. Love it.
Portfolio: butterandjerome.com
Adam is a senior copywriter at Mullen, NC. Lots of killer work in his book, and great writing all over it: headlines to dialogue to office gambling. Plus, a spot featuring LeBron James that is real-deal funny. NICE. Tip o’ the Hat, Mr. Koehler.
Portfolio: adamkoehlercreative.com
You know what’s hard? Really hard? Nailing low budget TV. But check out Natasha’s work for Tufts, al fresco, Bertucci … one solid spot after another, made awesome with great ideas and writing. NICE.
Portfolio: natashaorourke.carbonmade.com