Here’s a new one. How about a campaign for Toys-R-Us, targeting divorced/joint custody Dads, appealing to the fact that spoiling their kids might get them more face time? MC is still laughing.
Portfolio: benklassman.com
Check out Lisa’s campaign for Excedrin, celebrating famous holiday day-afters: May 6th, March 18th, July 5th. Great idea for a campaign. And the giant Wranglers billboard. And the Grain Belt reclining bar stool. Good stuff.
Portfolio: cargocollective.com/lisanorris
Hello, Chicago Portfolio School Week! MC’s first, and we’re psyched. Kicking it off with The Book of Jake. Can’t tell you how many times MC has heard some version of this: “How come they don’t make copywriters who can write headlines anymore?” To which MC responds, check out Jake’s book. Ton of headlines in there, and more than a few are awesome.
Portfolio: bookofjake.com
Jason is a senior copywriter at Intermark Group in Birmingham. Question: Where have paper towel gloves been all my life?
Portfolio: cargocollective.com/jasoncorbin
Pedro is a copywriter at Ogilvy & Mather Brazil. Check out the second video on his site for the Mega BK Stacker. Anderson Silva, Brazilian mixed martial artist and UFC Middleweight Champion, lip-syncing “Loving You” and just killing it.
Portfolio: cargocollective.com/pedrofernandes
Brett is a copywriter/ACD at Colangelo in NYC. Awesome mix of work on his site, from print to banners. Can we talk about banners for a second? The best way to show ’em? We think Brett’s nailed it. Motion screen capture, edited into a little video, and then posted on Vimeo. Easy for everyone. (NOTE: Motion capture software. We like iShowU. You can get it at shinywhitebox.com for $30.)
Portfolio: brettminieri.com
Bridget is a copywriter in Orlando. The first piece in her portfolio is a spot for Nemours Children’s Hospital. The 19th piece is the above ad for North Star Roller Girls. Couldn’t be more different. Love that part of being a CW. This week you’re getting paid to learn everything there is to know about helping kids who need it. Next week, you’re on roller skates.
Portfolio: havingwords.com
Ryan is a copywriter/CD at TracyLocke in Dallas, where 7-Eleven is one of his clients. Which means that he gets to do campaigns for Slurpee, the most delicious beverage on the planet, with the President. (Not kidding.) Be sure to check out “7-Eleven—The Simpsons.” Genius.
Portfolio: ryanblum.com
Scott is a freelance copywriter/ACD in Winston-Salem. Check out his TV page. It rocks. Washington Mutual, Washington State Department of Health, and T-Mobile are MC faves. If you’re the father of a daughter, don’t miss T-mobile “Hard Questions.” Arrrg.
Portfolio: scottstripling.com
Andrew is a copywriter/CD at R/GA in NYC. What a crazy fun mix of work on his site, including tons of great digital. Be sure to click on “Intel, Web Film, Changed” (top row, third from right). We all have moments as copywriters, moments when we know we’ve made it. Like when you’ve hired a rock band and paid them however much to set up on the 10th floor of an office building and crank out a song about middle management I.T. Good stuff.
Portfolio: digitalpayton.com
Isaac is a copywriter/ACD at Goodby, Silverstein & Partners in San Francisco, previously at Droga5 in NYC. His link was sent in by David Roth (thanks, man) and MC knows why. Because it’s ridiculous awesome. Every once in a while, you click through a CW’s portfolio site and think to yourself, “No way. No way did a client let them do that. No way did a client pay for that.” This is one of those. Start with Combos TV. “What your Mom would feed you if your Mom were a man.” No way.
Portfolio: isaacsilverglate.com
Ned is a copywriter at Y&R Paris. So, that means that he gets to live in Paris. That’s number one. Then, you know, because he’s at Y&R Paris, he gets to make all of this awesome stuff. That’s number two. But then, get this: Y&R Paris actually pays him to make that awesome stuff, so he’s not only living in Paris, but making money. Not fair, right? I know. Which gives MC an idea for a new awards show, which MC is going to fully sponsor in 2012. The Hey! Not Fair Awards. Ned Selover is our first nominee.
Portfolio: nedwords.com
Bill is a copywriter/CD in Portland. His portfolio is loaded with awesome campaigns (and a killer one-shot for VW), including some great pro-bono work, which MC loves. Don’t miss the Jack in the Box spot with Jack at his in-laws. Hilarious. So been there.
Portfolio: billhollister.net
Daniel is a copywriter at Hughes in St. Louis. He is approximately the one-zillionth CW who has confirmed that Texas is one of the best advertising creative schools in the country. Noted. Check out the new Texas tag on MC, and Texas category in the sidebar. Hook ’em, horns.
Portfolio: cargocollective.com/danielcady
Daniel is a copywriter at Hughes in St. Louis. He is approximately the one-zillionth CW who has confirmed that Texas is one of the best advertising creative schools in the country. Noted. Check out the new Texas tag on MC, and Texas category in the sidebar. Hook ’em, horns.
Portfolio: cargocollective.com/danielcady
Justin is a copywriter/ACD at Publicis & Hal Riney in San Francisco. He just relaunched his site with a bunch of new work, and made it mobile-awesome. So now you can take Justin with you, wherever you go. How great is that? Great. NOTE: Commuters on 280 between 8:30 and 10am, don’t Justin and drive. Please. I’d hate for my blog to be the cause of my own demise. Thank you.
Portfolio: justinkramm.com
Erich is a copywriter/CD in NYC. Check out his campaign for the Urban Cat League, “a NYC-based organization that rehabilitates feral street cats and kittens, and finds them stable, loving homes.” Way to use your ad powers for good, sir. Tip o’ the Hat.
Portfolio: erichhartmann.net
Anne is a copywriter at Martin in Richmond. She’s also an Oregon grad (go Ducks!), plus her last name is Sanguinetti, which means that she’s probably going to be a huge star. You can see it already with her Walmart, Pedigree, Tap, and L.A. Times campaigns. Brilliant.
Portfolio: annesanguinetti.com
Shanteka is a copywriter/GCD/SVP at SandersWingo in Austin. First, check out her AT&T spot “Swag.” Then click on Viral and check out the Swag parodies. Love it when that happens.
Portfolio: shantekasigers.com
Matt is six months into his first copywriting gig, at Draftfcb Chicago. Check out the Q&A on his resumé page. Then check out the song he played for his Chicago Portfolio School graduation (in Just For Fun). Good stuff.
Portfolio: mattycohen.com
Lee is a copywriter at Outcrop Communications in the Northwest Territories. He’s the only copywriter in all three territories of Canada’s North: Northwest Territories, Yukon and Nunavut. Which means we can safely say that his site is an MC Exclusive. (Heh-heh.) Love that. Tip ‘o the Hat for holding down the fort, LC. Stay warm.
Portfolio: leecristiano.ca
Rob is a copywriter/CD on IBM at Ogilvy in NYC. His whole portfolio (minus one campaign) is IBM and it rocks. Some people worry about working too long on one brand. But if it’s an awesome brand, and you make awesome work, what’s better than that?
Portfolio: rob-jamieson.com
Ryan is an American copywriter in Shanghai. (Sounds like a movie to MC.) Midwestern guy studies at Brainco in Minnesota. Works at Mullen for a year. Ships off to China. Quickly becomes an award-winning Creative Group Head at Ogilvy & Mather Shanghai. In a world …
Portfolio: cargocollective.com/betweenthedials
Miguel is a copywriter at Fullsix Portugal. This is a fun one. Can’t imagine what it was like on the set of his Mostra-me spot. Wow. Also, be sure to watch Miguel’s About Me video. It proves that he’s good with words in a way his work alone never could.
Portfolio: cargocollective.com/miguelduraocopywriter
Josh is a copywriter at Team One in Los Angeles. He’s got a bunch of cool Lexus work on his site, but be sure not to miss Northern Trust Open: PLAY for L.A. What a fun project. What a fun 18 days.
Portfolio: cargocollective.com/joshpai
André is a young copywriter at Y&R Lima (the most awarded agency in Perú, I’m told). Here are a couple of things that are nice to see in a young CW’s portfolio. One, a simple execution of a cool idea, like André’s Lady Speed Stick video. Two, the ability to take pre-existing product footage and make something out of it, like Andre’s spots for Toyota Advantage Edition. Well done.
Portfolio: cargocollective.com/andretoledo
Christian is a sr copywriter in San Diego. (MC’s first San Diego site. Hello, SD!) Interesting to compare freelance and full-time CW sites. How do we balance “hello, I’m an artist” with “hello, I’m for hire”?
Portfolio: christianandresen.com
David is a senior copywriter at HUGE in NYC. His site navs horizontally, which for some reason makes everything in it seem more important. Why is that? He’s got a tight portfolio, which you can do when it’s this strong. Just enough to make ’em say, “We gotta call this guy.”
Portfolio: dfredette.com
Gene is a senior copywriter/ACD at Anson-Stoner in Orlando. He’s got a shiny new Cargo site featuring a stick figure intro film that’s genius. Crazy coincidence: Jack Thoroughbred happens to be the name of my moose, too. Heh-heh.
Portfolio: genealbamonte.com
James is a new copywriter at Ogilvy & Mather Chicago, after recently graduating from Chicago Portfolio School. MC loves to see what got who hired where. So, what did the honchos at O&M dig in Mr. Kinney’s book? We’re guessing his tagline/campaign for 9Lives, to start. “Live like it’s your 8th.” Yes.
Portfolio: jmkcreative.com