Category Archives: Copywriters

Ryan Kutscher

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Ryan is an ACD at CP+B. If you’re not happy with your career, just skip going to his site. If you’re having a good day, a really good day, then I recommend going through it backward. Start with the rez. He broke into the biz as an intern at CP+B in 2004. Right. Then to to the awards page. Shit. Deep breath. Then to the work, which is really just a line-up of every other brilliant spot that’s come out of Crispin over the past five years. Including the Whopper Freakout campaign. 

Portfolio: ryankutscher.com

Gilberto Muiños

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Gilberto is a copywriter at AKQA in SF. Before that, he was at Carmichael Lynch in Minneapolis, where he wrote four spots in the Jack’s Links “Messin’ With Sasquatch” campaign, with CD Brock Davis, of which I’m a huge fan. (Both of the campaign and Brock.) For four years into the biz, this is a killer portfolio. 

Portfolio: gilbertomuinos.com

Lissa Walker

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Lissa is a copywriter/CD/SVP at Tajima in Los Angeles. One of the interesting things about looking at copywriter sites is checking out the presentation of work, especially print. How do you make small type readable? Do you zoom into the ad? Show a window off to the side? On Lissa’s site, it’s all about the writing. Copy is presented huge. Layouts are tiny.

Portfolio: walkercopywriting.com

Alastaire Allday

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Alastaire is a copywriter in the United Kingdom and his site is fucking awesome. It’s 100% Alastaire. Check out the home page up there. He’s smoking a cigarette. There’s a page devoted to “Lessons we can learn from Mad Men.” (Click here to go right to it.) What? Who? Alastaire! 

Portfolio: allday.cc

Matt Morin

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Matt is a San Francisco copywriter who, as it happens, was a college buddy of mine at U of Oregon. You know what’s not fair about writers like Matt? Writers who worked at good interactive shops like T3? Their slick sites that you just know were done in 30 minutes by one of their punk interactive buddies. Whatever, Matt. The rest of us use blogs. Free blogs. Like writers are supposed to use. Jerk.

Portfolio: mattmorincreative.com

Casey Brewer

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Casey is a copywriter who, in his spare time, founded and runs the creative blog/thing known as Superbeast. In his own words, “Superbeast Creative is a collaboration of advertising creatives, designers, artists, and musicians around the world. Ideally we would like this blog to be a meeting ground to discuss various things that are awesome. Join. Conquer!”

Superbeast: superbeastcreative.blogspot.com

Portfolio: mywordisbond.com