Jeff is a copywriter at McGarry Bowen in NYC. As part of his work for State Farm, he writes Facebook posts for Alfonso Ribeiro (from The Fresh Prince of Bel-Air). That’s fun. But who would be the ultimate person to write as/for on FB? MC’s pick: Burt Reynolds.
Portfolio: jeffreyscardino.com
Elena is a copywriter at Mullen in Boston. Before that, she was a receptionist at Mullen in Boston. From her site: “I started in this business answering phones, now it’s my turn to talk.” Gotta like that. Props to Todd Bradley for sending MC her link.
Portfolio: elenaromeu.com
Scott is a copywriter at Commerce House in Dallas. He’s one year of school (U of North Texas) and already has the beginnings of a kick-ass portfolio. Check out his brand book for Deep Ellum Brewing Company. The kid ain’t afraid to write. MC likes that.
Portfolio: scottspooner.com
Scott is a copywriter/ACD at the Integer Group in Denver. Know what makes MC happy? Flipping through a portfolio and seeing killer writing all over the place. Long copy writing. Pages and pages of it. Because that means someone was doing some writing, and selling some writing, and buying some writing, and producing some writing. Which makes MC happy. And that’s a good way to start a Friday.
Portfolio: scojomojo.com
Our friends at Hub Strategy in San Francisco are looking for an ACD/writer with a funny bone. (Note from MC: This is an AWESOME position at a FUN shop.) From Hub: “We work a lot with humor—there’s a thread of it in almost every thing we do. From subtle/wry to sharp/clever to funny/wacky; serious experience with humor and comedy is absolutely essential. If comedy/humor is not your thing (and we mean really your thing), please don’t consider this opportunity.” Interested? Should be. To check out Hub’s site/work, click on the link below. To contact/apply, shoot Cory an email at the address below.
Site: hubstrategy.com
Contact/Email: cory@hubstrategy.com
Ryan is a copywriter at Pereira & O’Dell in San Francisco. MC is straight-up jealous of his client list. Skittles, Nike, LEGO, Corona, Juicy Fruit (which has gone a little Skittles), Camelbak, Kiehl’s, wow. Love the work, too. Like Sarah Silverman making out with the Serenading Unicorn (above). Disgusting. And so beautiful.
Portfolio: durrtywords.com
Ladies and gentlemen, MC is honored to present the portfolio sites of the 2012 VCU Brandcenter graduating copywriters (in alphabetical order):
Daniel Aguinaga: danielaguinaga.com
David Ashton: davidjashton.com
Christopher Brotzman: chrisbrotzman.com
Phil Clockers: phil.clockers.org
Lonnie Elliott: lonnieelliott.com
Matt Garcia: cargocollective.com/rmattgarcia
Craig Gerringer: cargocollective.com/cgerringer
Bri Hand: secrethidingplaceofbrihand.com
Bryce Isaacson: bryceisaacson.com
Alina Karabaich: karabaich.com
Patrick Kraft: patrickkraft.com
Alex Ledford: alexledford.com
Yahkeema Moffitt: yahkeema.com
Mariana Oliveira: heymar.com
Nick Park: cargocollective.com/nickpark
Brandon Poole: bpoole.com
Johnathan Ranson: iamjonransom.com
Whitney Ruef: whitneyruef.com
David Satterfield: david-satterfield.com
Ben Schneider: schneiderben.com
Chris Sheldon: crsheldon.com
Scott Thomasch: cargocollective.com/LostBoy
Jeff Vitkun: jeffvitkun.com
Tedd Wood: teddwood.org
What do CDs and recruiters look for in a graduating CW’s portfolio? Well, for starters, work that looks like someone had fun making it. Whitney’s definitely falls into that category. In addition to ads, she’s got Greeting Cards for Cardless Occasions, Depressed Copywriter submissions, and Horsewarming—a relaunch of Digital Kitchen. Awesome.
Portfolio: whitneyruef.com
MC is a fan of funny. If you can write funny and smart, there’s at least a 51% chance you’ll make it as a copywriter. Craig can write it funny. Check out his Jack Handy-esque campaign for Bigelow Tea (above). And there are good times all up and down his site. Including a Movember vid. Which is just. I mean.
Portfolio: http://cargocollective.com/cgerringer
There are copywriters. And there are writer/copywriters. Lonnie is the latter. His ‘Preamble’ taken directly from his site: “Fact: Dyson vacuums use the same plastic as riot shields. I’ve never understood writers who work best by distancing themselves from the details of a product. For me, the opposite is true. Knowledge fuels my creative thinking. Working on a problem is like a game of chess. It only takes a few pieces to checkmate the king, but I never know which ones until I start playing. The Dyson fact above remains my favorite crumb of information found while researching a campaign. It was later abandoned, like many others, for lacking the relevancy to become an ad. Such is the process. And for many reasons, why I love it.”
Portfolio: lonnieelliott.com
VCU Brandcenter Week 2012 kicks off with The Secret Hiding Place of Bri Hand. So much to love in her book. Be sure to check out Google Search Stories, a project she did while interning at Google Creative Labs. Awesome.
Portfolio: secrethidingplaceofbrihand.com
Nick is a senior copywriter at Razorfish in Portland. Click into his Print section and ahhh … hello there, copywriting. Nice to see you again. There are a few cities that just seem to make better copywriters: Minneapolis, San Francisco, Portland. Nick’s portfolio is proof again.
Portfolio: nickghughes.com
Diane is a copywriter/CD in NYC. For the past six-ish years, she’s been freelancing at big name shops like Arnold, BBDO, McCann, Draftfcb, Tribal DDB, and Team One. Her site is Carbonmade, and features 18 projects from a wide variety of those agencies in all kinds of media. Check it out.
Portfolio: dianesinnott.carbonmade.com
Bryan is a copywriter/ACD at Arnold Boston. Since his last post on MC (Dec 2009, one of MC’s first), he’s got a shiny new Cargo site and all kinds of killer new work. Love it. Definitely time for an Update.
Portfolio: cargocollective.com/bryankarr
Dana is a copywriter at SapientNitro in NYC. She’s got “copywriting + art direction” on her rez, and that’s no joke—there are strong visual concepts all over her site. Be sure to check out: Ancestry.com, Saw 3D, Tiffany’s “Eraser”, Weather.com, Red Stripe, and City Harvest grocery/stomach bags (above).
Portfolio: danatiel.com
Scott is a copywriter at GOOD Corps, an agency formed by GOOD Magazine, based in L.A. Great mix of stuff on his site, from Toyota’s Ideas For Good to the TMZ Fantasy Trainwreck League. Dig it.
Portfolio: scott-reedy.com
Kelly Poulson, HR Director at the Brownstein Group in Philly, is looking for copywriters. From Kelly: “Creative word people! You bright elusive things! Looking for something that combines the delicate gymnastics of poetry, the bravura & thrill of the short story, and the cultural stakes of the great American novel? Meet Advertising. Perhaps you’ve already met. Great. Join us here in the glittering sequin mines of commerce: Brownstein Group is hiring copywriters. All levels, all titles, any level of experience. The only qualification is a burning desire to make our beloved language do all sorts of crazy tricks. Your writing and your passion are the only two requirements.” Interested? (Who wouldn’t be with that write up?) Send your link, rez, samples, whatever you’ve got to the email address below.
Contact: hr@brownsteingroup.com
Tyler is a senior writer at JacobsonRost in Chicago. First campaign on his site, for Mercury Marine Edge, is a real deal long copy print campaign. (They still make ‘em!) Add a QR code in the lower right corner and you just made an interactive long copy print campaign. New old school. How’s about that?
Portfolio: tylerbkirk.com
Right from Kate’s site, because MC couldn’t write it any better: Should we address the elephant in the room? “Is this middle name real? Danger? Are we dealing with delayed adolescence? Is she going to be trouble? Can she bake?” Well to answer: yes, yes, no, sort of, and yes*.
Portfolio: katedangerbaynham.com
Justin’s campaign for Febreze features cartoon characters—who wear the same clothes all the time—spraying their clothes with Febreze and the tag, “Wear it more than once.” Genius. And don’t miss Zippo Burn Box, which torches the Facebook posts of your ex after you break-up. Also genius.
Portfolio: justinstuartralph.com
Check out Meredith’s fun escalator overlay for Nathan’s Hot Dog Eating Contest: a never-ending stream of hot dogs, escalating down into an open mouth. Why does that make MC hungry for chili dogs and tater tots? Because MC is always hungry for chili dogs and tater tots, of course.
Portfolio: meredithkarr.com
Can’t graduate in 2012 without an iPhone app in your portfolio. Nikolaus has one of the coolest MC has ever seen. Flip The F*ck Out turns your iPhone into a skateboard. You do tricks, flipping it with your hand, for points. Love it.
Portfolio: nikolausdrellow.com
Ann is a copywriter/ACD at Euro RSCG in Chicago. The title of her site is “Fearless Copywriter in a Twisted World.” MC likes that. It is a twisted world. And CWs do have to be fearless when it’s time to put the words down on the paper. Or type the pixels onto the screen. Or present the stuff to the room. Or click open the email with the subject line “RND 1 FEEDBACK” with the red “!” next to it.
Portfolio: anntitus.com
Erica Puorro, Creative Services Manager at MMB, is looking for a killer copywriter. From Erica: “This is a great opportunity to join a growing, dynamic creative department. You’ll be doing what you do best… generating original ideas for a variety of clients. And seeing them right through production for TV, print, digital… all media. You must be a strong presenter and good with clients. Ideally, you’ve been doing this for 3+ years. Food and car experience a plus.” Interested? Email your link to the address below.
Email portfolio to: employment@mmb580.com
Marcelo is a copywriter at Euro RSCG 4D in São Paulo, Brazil. So fun to see the cool work coming out of São Paulo for brands that, in the States, are pretty straight. Check out Vanish, Finish, Veet and Trident. Are Brazilians just cooler than Americans? What a ridiculous question.
Portfolio: cargocollective.com/mpollara
