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July 19th, 2013

Senior CW Wanted: D’Addario, Brooklyn


This is rad. Dana Parente, Human Resources Manager at D’Addario (yes, maker of guitar strings and Evan’s drumheads and ProMark sticks) is looking for an in-house senior copywriter. From Dana: “Look around… If you play music we are there. We are the largest manufacturer of musical instrument accessories in the world (strings, drumheads, drum sticks, reeds, mouthpieces, accessories of all kinds). And we’ve been making strings since the 1600’s. We’re a family run business but everyone who works with us becomes a part of that family. We are the real deal and we take an enormous amount of pride in bringing musicians the finest crafted tools for their trade out there. We’re all about inspiring performance but don’t take our word for it dig around and you’ll get the idea. (daddario.comhttp://xlstrings.tumblr.com)

  • You’ll need 3-6 years of experience crafting great ideas for a range of B2B and B2C clients
  • Must have brand campaign experience including programmatic, promotional work, digital and social.
  • Agility with creative briefs and the ability to translate them into engaging ideas with supportive copy that can live and breathe in today’s media saturated world as well as traditional outlets.  We’ll need a strong voice for everything from video content to print to web.
  • Comfort with tight budgets and crunching timelines – it’s the nature of the retail beast.
  • A love of music. Yes, this is a job requirement.

Here’s the good news: We design, engineer, manufacture and package our products in house, in the US, and are committed to sustainable business practices. We aren’t selling pre-packaged chemically processed food-like substances – we’re selling the tools that make music possible. And we pride ourselves on making the best gear in the business. More good news? These products are for EVERY musician out there from the beginner clarinet player to the grungiest rock band on the street. And we need to tell the compelling story of our brand to everyone. D’Addario is looking for a brilliant storyteller. An individual who knows how to turn the most mundane product copy into a great yarn. For this reason, talent will always trump experience. (Translation: a brilliant writer with 3 years of experience is fine.) If you join us you will be an integral part of the new D’Addario marketing team in Williamsburg, Brooklyn. Inspired yet? We offer competitive compensation and benefits, including an excellent 401k Plan, and the opportunity to build a career with one of the most highly regarded organizations in the industry.”

Send your portfolio/link/rez to: jobs@daddario.com


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