VCU Brandcenter Week on MC continues with Michelle Smith. Every once in a while, you see something so brilliant in a portfolio that it stops you in your tracks. Michelle’s Slim Jim car visor meat clips are in that category. They’re the perfect combination of cheap tchotchke, useful everyday tool, in-your-face branding—and they’re just so Slim Jim. Delish.

Portfolio: michellelottsmith.com