Mike is a copywriter at VML in NYC where he helped create the above Moto Dojo campaign highlighting Motorola’s Moto Action. There are times when every copywriter gets lost in the grind of penning 500 tags for some new product that doesn’t really need a tag and questions, “Why? Is this really a job? Is what I do worthy of my short time on this planet?” Then comes along a project like Mike’s Moto Dojo and it all goes out the window. Of course this isn’t a real job. Look at what we do. And yet, somehow, they pay us. Shhh.