It’s been two years since Jenny’s last post on MC (04.14.14), time for an update! She’s got a bunch of new work up on her site, including #ShareTheHumanity for the United Nations. Love seeing stories of how we can use our social media powers for good. We need more of that. Lots more of that.
Portfolio: jennybean.virb.com
Demetrius is a copywriter/ACD in Atlanta. All kinds of projects for some huge brands on his site including Ford, U.S. Marine Corps, BMW, NBA, Atlanta Falcons, and Delta. He’s got lots of experience with celebs too, including “Crazy Kevin” (above) for the Ford Escape featuring Kevin Hart (of course).
Portfolio: demetriushill.com
Shea is a copywriter at Cactus in Denver. MC was laughing all the way through his portfolio, from the testimonials on the home page, to his Extracurriculars projects (would really like to hear some of those Hot Tubbin’ voicemails), to his References focus group. So funny.
Portfolio: sheatullos.com
Eric is a copywriter/ACD who just moved from Minneapolis to Portland (and is looking for freelance or full-time). Lots of killer headlines up and down his portfolio, including projects for Raymond James, Kubota, and Wolverine (above). Don’t miss his genius Finnegans Reverse Food Truck. Or his Forever 21 Hologram Runway, so cool.
Portfolio: cargocollective.com/ericschlauch
Brad is a VP/CD/copywriter at DigitasSF. Since his last post on MC (way back on 09.06.12), he’s added all kinds of awesome work to his site including projects for Taco Bell, Playstation, and a bunch of comedy writing. If you’re one of the few who haven’t seen Taco Bell Blackout (above), don’t miss it. One of the smartest, bravest social media stunts ever. Just fantastic.
Portfolio: cargocollective.com/bradleymeyers
Kyle is a copywriter at Red Lion in Toronto, Canada. Lots of fun stuff in his portfolio including three movie trailers for RBC Bank’s “The Mortgage” (above) that span three movie genres: romantic comedy, drama and horror. Don’t miss his video “Future Hipsters” for Social Media Week. That’s so what it’s going to be like. Yikes!
Portfolio: kylecarpenter.ca
Eric is a copywriter at Epic Signal Chicago. Don’t miss his “Broken Resolution Blues” campaign for Meta Wellness above. MC is already singing them, and it’s only January 14th. To quote the above bluesman’s social media reply to @Molly: “A six-pack was a dream. Or that was what she thought. When it came to doing sit-ups, she said abs … solutely not.”
Portfolio: thatssogordo.com
Pete is a senior copywriter at Arnold Worldwide Boston. Lots of cool projects on his site for clients like SolarCity, Ram Trucks, Jack Daniel’s, Arbella Insurance, Progressive, Carbonite, Sprint, and WMBR (above). Love the airport baggage claim shredder for Sprint. So smart.
Portfolio: cargocollective.com/petevalle
Ladies and gentlemen, MC is honored to present the portfolio sites of 13 Chicago Portfolio School graduating copywriters (in alphabetical order):
Jillian Aramowicz – rightbrainedlefty.com
Zach Frazer – zachfrazer.com
Drew Given – drewgiven.com
Samuel Healy – samuelhealy.com
Corey Leifker – coreyleifker.com
Andrew Lieberman – andrewclieberman.com
Vincent Marocco – vincentmarocco.com
Brian Piazzi – brianpiazzi.com
Matthew Portman – mattportman.com
Lauren Riddoch – laurenriddoch.com
Heather Robertson – hiheather.com
Laurel Trojan – heythereitslo.com
Michelle Wardle – michellejwardle.com
Heather is a new copywriter in Chicago after graduating from CPS, previously a Marketing Research Analyst for 10 years in Kansas City. If MC knows anything, it’s that great writers come from all walks. Speaking of which, Heather’s campaign for Idaho potatoes using real potatoes to spell out headlines makes MC happy, having grown up in Boise, Idaho. Impressive that she was able to keep from eating the fries long enough to shoot ’em. NOTE: If you’re a potato fan and haven’t tried Idaho Russet Twice Baked Potatoes with cheese, bacon, sour cream, butter, and sea salt, you should Google the recipe immediately.
Portfolio: heatherrobertson.squarespace.com
Lauren is a copywriter at DDB Chicago after graduating from CPS. She is the founder of Avocult, the official cult of the California Avocado, which MC shall be joining shortly. Don’t miss her About Me page, which gives the option of a 5 second bio, 10 second bio, 30 second bio, or “all the time in the world” bio. Which makes you want to read all four, of course. Smart.
Portfolio: laurenriddoch.com
Matt is a new copywriter out of CPS, currently freelancing at Laughlin Constable in Chicago. Before he was a copywriter, Matt was a journalist, then a filmmaker, then a comedian (ding!), once again proving MC’s theory that comedians make great copywriters. Really funny stuff up and down Matt’s portfolio. Dig it.
Portfolio: mattportman.com
Madison Jackson, copywriter at DDB Chicago, and Danae Belanger, art director at DDB Chicago, made the above agency holiday video “Drunk History: DDB” and yes, Danae is really drunk in it. Brave, stupid, hilarious, genius, yes.
Madison’s portfolio: goalittlemad.com
Danae’s portfolio: danaebelanger.com
James is a copywriter at Capital One in Richmond, VA, and a graduate of VCU. While he’s new to copywriting, he’s not new to writing and has an interesting portfolio to show for it. Biking to messenger bags, outdoor gear to Sink/Swim Press, there’s a super cool/alternative POV that runs through his site and his projects. Love to see someone doing it different.
Portfolio: jamesmoffitt.carbonmade.com
Heather is a freelance copywriter/ACD in Los Angeles. Check out her rez and you can’t help but be a little jealous of the agencies she’s worked with and the brands she’s worked on. Sick, sick, sick. MC had a hard time choosing what image to feature in Heather’s post, but if you have the opportunity to get Bradley Cooper’s face up there, that’s what you do. Right? Right.
Portfolio: heatherparke.com
Hugh is a freelance copywriter in San Francisco (and a good friend to MC). Really dig the writing in his portfolio. Smart, sharp lines, video and radio up and down his site for brands like EAT24, Personal Capital, Oakland A’s, Dropcam, and Blue Shield. Good stuff.
Portfolio: hughgurin.carbonmade.com
Théo is a freelance copywriter/CD in Los Angeles. Since his last post on MC (way back on 10.12.12), he’s got a new Squarespace site and all kinds of new work on it. Time for an update!
Portfolio: theo-wallace.squarespace.com
Julian is a junior copywriter at Y&R in NYC. Check out his Hidden Gems of Cannes write-up in Adweek (smart). And his trailer for the play “All Men Are Dogs” (above). And his promo/video for the Special Olympics. All very cool.
Portfolio: julianrcohen.com
Matt is a senior copywriter at TracyLocke in Wilton, Connecticut. So nice to see a writer’s portfolio that’s full of real-deal headlines. Matt’s got ’em for Pepsi, Dick’s Sporting Goods, Frank’s Red Hot (above), Reebok, and Lodge Cast Iron. Dig it.
Portfolio: mattcappiello.com
Jeff is a senior copywriter at Sanders\Wingo in Austin. (His site was submitted to MC by Alan McCoy, big ups!) Lots of cool projects in his portfolio for brands like Republic Tequila (above), AT&T (featuring Paul George), and Run For The Water—a charity run in Austin that gives one person in Burundi, Africa clean drinking water for life for each entry. Good times.
Portfolio: cargocollective.com/seejeffwrite
Casey is a copywriter in San Diego, previously at Piston, after graduating from VCU. One of MC’s favorite things about being a copywriter is the crazy variety of subjects you get to immerse yourself in, for a week or a month or a year, in order to write for this or that. Casey’s portfolio features a car buying site, NFL team, probiotics beverage, Pride parade, and online movie promotions (including the LEGO movie, above). Good times.
Portfolio: caseybredl.com
Ari is a copywriter/ACD in Boulder, recently at Victors & Spoils, now full-time freelance and available for hire. His Squarespace site is divided into four sections: Print, TV/Videos, Interactive, and Integrated. In Interactive, don’t miss his case study for JCPenny #tweetingwithmittens. Genius.
Portfolio: arilevisbook.com
Michael is a copywriter at RPA in Los Angeles. His portfolio is loaded with killer projects for Honda (which you’d expect from RPA), plus ARCO, Kawasaki, and Farmers. His site is built with Strikingly (strikingly.com), which is new to MC. Super easy to nav and looks great. Dig it.
Portfolio: mikechen.me
Libby is a freelance copywriter/CD in Kansas City, Missouri. After 11 years of agency life, Libby’s gone full-time freelance. Now she’s ready to swing for the fences—for your team. (Sorry! Kansas City Royals are in the World Series, had to do a baseball pun. Not Libby’s fault.) All kinds of cool work on her site for brands like Gatorade, Helzberg, Kashi, Ball Canning, Apple, and Sonic. Don’t miss her “The Stalls” social campaign for Sonic during The Hills. Delish.
Portfolio: heytherelibby.com
Nikki is a freelance copywriter/art director/CD in NYC, previously Group CD at Firstborn. She’s got a beautiful portfolio that’s organized just as beautifully. At the end of each of the six projects on her site there’s a quick paragraph titled “What I loved about working on this project.” Such a smart idea. There’s a lot to learn from Nikki’s site, especially for the freelance writer/CDs out there. Love it.
Portfolio: nikkidefeo.com
Lisa is a new copywriter at Richards/Lerma in Dallas, after interning at Publicis Seattle over the summer and graduating from San Diego Portfolio School before that. One of the most fun things about looking at a copywriter’s portfolio, other than the work, is the About page—so many writers have such interesting stories. Lisa’s About page is a perfect example. Such great energy with seven short paragraphs and one pic. You want to hire her before you even start looking at her projects. Dig it.
Portfolio: lisapapada.com
Kathryn is a copywriter at Droga5 in NYC (awesome). In her first year at Droga5, she’s already worked on some huge projects for Under Armour including the amazing “I Will Not” campaign with Giselle and “You Are The Sum Of All Your Training” with Tom Brady, Jordan Spieth, Misty Copeland, and Stephen Curry (Warriors!). So cool. Also, don’t miss her videos about stock photo models for belVita. Hilarious.
Portfolio: cargocollective.com/kathrynkvas
Jason is a copywriter/CD at CSE in Atlanta. Since his last post on MC (09.18.13), he’s moved from Ogilvy to CSE, Cargo to Squarespace, and added all kinds of new work to his site, including Big Head Lee for Coke Zero (above). Time for an update!
Portfolio: corbinideas.com
In addition to being a senior copywriter at The Lacek Group in Minneapolis, Jim and his sister Katie Moen write jokes for 30 Watt Inc. “They aim to bring comedy to the masses through merchandise in stores like Target, Urban Outfitters, Bed, Bath & Beyond and more.” For example, the Bathe & Brew (above). At the very top of MC’s holiday list this year.
Portfolio: hirejimmoen.com
Lawrence is a copywriter/ACD at Brand Content in Boston. Love his projects for Jeremiah Weed, Monster.com, and others—however, MC had no choice but to feature his T.F. Kinnealey & Co. campaign (above). Headlines made out of meat. Yes. Lawrence wins the prize. Well done, indeed, sir.
Portfolio: lawrencejotoole.com