Steve is a copywriter/CD in NYC. He shares a site with AD/CD Jerome Marucci (who submitted it to MC, thanks man), and holy smokes it’s a great one. Google, Monster.com, BBC World News, FedEx, G4TV, Guinness, Virgin Mobile, ESPN, and it goes on. Just amazing work, all the way through. Love it.
Portfolio: butterandjerome.com
Görkem is a 22-year-old copywriter at DDB Istanbul (been there almost a year). Maybe some of us won’t understand everything in Görkem’s book, but no matter. What’s we can understand is fun, and MC loves having Istanbul on the site.
Portfolio: gorkemciftci.com
Michael is a copywriter in San Francisco. One of MC’s fave things about clicking through a CW’s print book is how quickly you get to see them write in completely different voices. Such a huge part of what we do—embodying the personalities of companies and speaking as them. Click through Michael’s print and you go from mischievous Hornitos, to witty HP, to a One Show headline, to (and here’s the big step) of-the-people Walmart. That’s what it’s all about.
Portfolio: currancopy.com
Justin is a senior copywriter at T3 in Austin. MC predicts that someday, Austin will be the advertising equivalent of Minneapolis in the south. Got the music. Got the culture. Got the Longhorns. Got Justin Clemens, writing for Dell, WSJ, U of Texas, Tidy Cats, and (most importantly) his nephew Owen’s Austin Addy-winning birth announcement.
Portfolio: justinclemens.com
Agustin is a new CW grad from Art Center College of Design (today, actually—congrats, Agustin!). Don’t miss his “Heal The Bay – Ditch The Bag” campaign, which is heavily influenced by the recent popularity of literary erotica for women and movies about male strippers. Not kidding.
Portfolio: thebookofagustin.com
Jay is a senior copywriter in Denver. Lots of fun stuff in his portfolio, including mad libs biz cards for David Pahl Photography. If you’re a copywriter, at some point in your career you’re going to try a campaign/piece that uses mad libs, and 99.9999% of the time it will be DOA. Odds are, you’ll get feedback like “people hate word puzzles” or “people don’t like to read” or “that’s too much thinking.” Which is infuriating, because it’s true. But people should like to read, and they should like to think, and if we help them do that, aren’t we making the world a better place, one David Pahl Photography biz card at a time? These questions are too deep for MC. But nice work, Mr. Roth.
Portfolio: cargocollective.com/jayroth
Brad is a copywriter/ACD at Trozzolo in Kansas City. MC is clicking through Brad’s book and what pops up onto the screen shining like a glorious piece of print glory? Is it, could that be, but it’s not, yes it is, a long copy campaign for a bank, including one ad that’s nothing but words? “Like a steam engine coal slinger, you stoke it with the next client contract …” Oh hells yes.
Portfolio: cargocollective.com/bradhamilton
Torin is a copywriter at Wexley School for Girls in Seattle (and has slept there “approximately nine times”). How much does MC dig his Microsoft Kinect for Windows project? The most. Recruiting engineers with a bacon cart outside Amazon and Google HQs. Balls. Genius + balls.
Portfolio: torindaniels.com
Adam is a senior copywriter at Mullen, NC. Lots of killer work in his book, and great writing all over it: headlines to dialogue to office gambling. Plus, a spot featuring LeBron James that is real-deal funny. NICE. Tip o’ the Hat, Mr. Koehler.
Portfolio: adamkoehlercreative.com
You know what’s hard? Really hard? Nailing low budget TV. But check out Natasha’s work for Tufts, al fresco, Bertucci … one solid spot after another, made awesome with great ideas and writing. NICE.
Portfolio: natashaorourke.carbonmade.com
David is a writer/CD in NYC. Lots of skiing, winter sports and general outdoorsy-ness all over his portfolio, including a solid mix of digital, print and TV.
Portfolio: thedlweb.com
Justin is a writer/CD at Saatchi NY, previously at CP+B, Vitrorobertson, Arnold and Red Tettemer. Wow, what a portfolio. Hulu with Alec Baldwin, Best Buy twelpforce, Burger King, ESPN, Miller, Volkswagen, and it keeps going like that. Love it love it love it.
Portfolio: jebertcopy.com
Jeff is a copywriter at 22squared in Tampa. He wrote the above campaign for Jackson Hewitt, featuring the above spot with “Steve” in what’s possibly the happiest first 10 seconds of any spot in the history of mankind. Tip o’ the Hat.
Portfolio: jeff-hampton.com
Thomas was last featured on MC on 3.25.11. Since then, he’s landed a new copywriter gig at kempertrautmann (Deutschland), added a bunch of new work, and made himself known at Cannes. Time for an update, no doubt about it.
Portfolio: thomas-kuhn.com
Haley is a new copywriter at GSD&M, fresh out of Creative Circus (fantastic first gig). Which means that we get to see what kind of student work a shop like GSD&M is digging right now. Like Haley’s Two Men and a Truck campaign. Maybe it’s due to the number of moves MC has gone through over the past few years (lots), but love that one. Especially the wallscape. So on the money.
Portfolio: haleygardner.com
Ladies and gentlemen, MC is honored to present the portfolio sites of five Summer 2012 Creative Circus graduating copywriters (in alphabetical order):
Sarah Anderson (now at Goodby in SF) – sarahaanderson.com
Hall Carey – hallcarey.com
Grant Cohen – grantcohenhere.com
David Dulock (now at Digitas Atlanta) – cargocollective.com/daviddulock
Brent Goldman (interning at firstborn) – brent-goldman.com
MC is psyched to see headline campaigns all over Circus CW portfolios this Summer. I count six such campaigns in Sarah’s book alone. “But wait,” you retort. “Just how in demand are good headline writers these days?” To which MC replies, “Congratulations Sarah Anderson on your new job at Goodby, Silverstein & Partners in San Francisco!” Dig it.
Portfolio: sarahaanderson.com
Big thanks to Brent Goldman for hooking up Creative Circus Summer 2012 on MC. Definitely some strong books coming out of Circus as of late, as evidenced by most of this graduating class already having new jobs or internships (who’s where on Friday). Love it.
Portfolio: brent-goldman.com
Johanna is a copywriter in Los Angeles. MC is a big fan of awesome illustration/animation, who isn’t? Lots of it on Johanna’s site. Check out: H.D. Buttercup, Papaya King, Hansaplast, The Cold Hearted Thief (cover), Until We Bleed (type), etc. Dig it.
Portfolio: cargocollective.com/johannawidegren
Mate is an interactive copywriter in Stockholm, after recently graduating from Berghs School of Communication. (Note to self: must host Berghs Week on MC.) Lots of smart, awesome ideas on his site. Don’t miss Mercedes Future Cell, where he turns old cars into an artificial reef. Amazing job putting the video together. Wow.
Portfolio: matenagy.com
Cassidy is a copywriter/ACD at Tris3ct in Chicago. (Portfolio submitted by friend of MC Alan McCoy, big ups.) Super clean presentation of her work, and such a writer-ish way to present it. All words: category columns, campaign groupings, individual titles. Did I mention super clean? Maybe that’s because Cassidy is not only a writer, but has been doing a lot of work recently for toilet tissues? (Sorry. Had to.)
Portfolio: cassidyfletcher.info
Ladies and gentlemen, MC is proud to present the portfolio sites of the University of Oregon 2012 copywriter grads (in alphabetical order):
Adam Panetta – adampanetta.com
Alex Walentin – cargocollective.com/alexwalentin
Beckett Short – cargocollective.com/beckettshort
Ben Novak – cargocollective.com/bennovak
Breanne Thomas – breannethomas.net
Brenden Morgan – brenden-morgan.com
Don Whitlatch – cargocollective.com/doncwhitlatch
Eric Perrenoud – ericperrenoud.com
James Mueller – jamesjmueller.me
Justin Han – justinandrewhan.com
Kelsey Wilkins – kelseywilkins.com
Kris Cantrell – cargocollective.com/kriscantrell
Michelle McKenzie – michellermckenzie.com
Nickolaus Sugai – nicksugai.com
Niki Naboulsi – nikinaboulsi.com
Tyler Carrington – tycarrington.com
Nick shares a couple of campaigns with Niki Naboulsi (featured Tuesday), as happens when you’re in school, sharing resources, collaborating, etc. MC likes the teamwork. Anyway, also on Nick’s site be sure to check out: NASA, Fantasy Trainwrecks, and U of O Advertising. Love to see all of the real-life books being made and shot for portfolios. Love to see print alive and well, in any form. Very cool.
Portfolio: nicksugai.com
So interesting to see the trends running through CW portfolio sites at different schools. From Oregon, lots of poetry and beautiful video. (Not unexpected, with the W+K influence.) As an Oregon alum, I love Tyler’s time-lapse piece “Miniature Eugene.” Ah, Eugene.
Portfolio: tycarrington.com
Oregon is Oregon, and you know when you go through an Oregon site there’s going to be some stuff that’s just out. Because that’s how Ducks do it. You also know you’re going to find stuff that’s just fun. Like Niki’s “Sweaty Little Secrets” campaign for Champion sweatpants. Or a page of pics of Oregon students, and when you hover over them, they laugh. Good times.
Portfolio: nikinaboulsi.com
What do you want to see on a graduating copywriter’s site (in addition to great writing)? How far from “five campaigns plus a video” can they go? What’s relevant and what’s not? Physical artifacts of their dreams? Unsolicited signs out in the wild? Do those count? MC thinks yes.
Portfolio: breannethomas.net
Marcelo is a senior copywriter at Ogilvy São Paulo. Fun fun fun fun fun. All kinds of fun work all over Marcelo’s site. For his post, it was between the above and one of his Huggies print ads, featuring ET poops and pees in UFOs battling against laser-weilding diaper aliens. Such a tough call.
Portfolio: marcelopadoca.com
Sarah is a copywriter at Mullen in Winston-Salem, NC. Her book is right at that stage when it’s half-produced (four projects), half-spec (five projects), and you get to see both. Fun for those of us looking through it, but a painful time for creatives. What goes in? What comes out? Produced is worth more than spec, but by how much? Arg.
Portfolio: isellmoss.com
Marta is a copywriter at DoubleYou in Madrid. She got Microsoft to spend who knows how much to convince Julia, a young Spanish woman, to take back Alejandro, her mess-of-a-boyfriend, in 30 days. Just as Hotmail is asking users in Spain to take it back. Ah, that’s love. MC loves the love. And loves that Microsoft loves the love, too.
Portfolio: cargocollective.com/martacaseny
Ladies and gentlemen, MC presents the portfolio sites of eight Chicago Portfolio School 2012 Fall copywriter grads (in alphabetical order):
McCamie Cole – cargocollective.com/mccamiecole
Steve Horak – cargocollective.com/stevehorak
Eleanor Koh – eleanorkoh.com
Sara Kristen – sarakirsten.com
Laura Madary – cargocollective.com/lauramadary
Johnny Michael – cargocollective.com/johnnymichael
Mark Sandy – markpsandy.com
Will Sharpe – cargocollective.com/willsharpe